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BioCell Technology promotes collagen in Asia

27 Aug 2018

Asia’s collagen market is booming but consumers in the region are increasingly demanding quality and scientific substantiation, according to BioCell Technology.

Asia’s collagen market is booming but consumers in the region are increasingly demanding quality and scientific substantiation, according to BioCell Technology.

Collagen, the company notes, is long established as an ingredient in Asia’s beauty from within market, and its benefits for joint health add to its appeal for the region’s consumers, for whom healthy aging is an increasingly important goal.

What makes BioCell Collagen unique, the company claims, is that it is a highly bioavailable naturally occurring matrix of hydrolyzed Type II collagen, chondroitin sulphate and hyaluronic acid. Multiple human clinical studies are said to have demonstrated its benefits for joint health and skin beauty.

In one study of 80 people it was confirmed safe and effective and, compared to a placebo group, significantly promoted joint comfort and mobility. The results corroborated an earlier trial which found that it promoted joint comfort by as much as 40%.

There are also proven benefits for healthy aging and beauty, BioCell says. One study found that daily ingestion of BioCell Collagen for 12 weeks led to a 13% reduction in wrinkles and a 76% reduction in dryness and skin scaling.

Suhail Ishaq, President of BioCell, said: “High quality collagen provides a unique and comprehensive nutraceutical solution for joint health, skin beauty and healthy aging. The Asian market is thriving, but as elsewhere, consumers are increasingly looking for clinically proven ingredients. BioCell is committed to quality and we’re proud that the benefits of our collagen are backed up by robust scientific evidence.”