Clean Label Starches and Flakes – Empure®

The demand for label-friendly, additive-free products continues to grow and increasingly influences consumers’ purchasing decisions. With its portfolio of pea- and potato-based ingredients, the Emsland Group supports this important market trend. To meet the rising need for clean label solutions, the Emsland Group has developed Empure® functional clean label starches that offer performance comparable to modified starches—without requiring E-numbers or complex ingredient declarations. Alongside starches, the Empure® range also includes clean label potato flakes, which can simply be declared as ‘potato flake’ or ‘dehydrated potato’. Empure® ingredients provide versatile functionality across food applications, including thickening, gelling, expansion, and delivering stability with moderate process tolerance. By incorporating Empure® clean label solutions, product developers can create foods that combine modern functionality with consumer-friendly, transparent labels.