Danone and the shareholders of Michel et Augustin have entered into exclusive negotiations to allow Danone to acquire a minority interest in Michel et Augustin, alongside Artémis and Michel et Augustin’s founders.
Danone and the shareholders of Michel et Augustin have entered into exclusive negotiations to allow Danone to acquire a minority interest in Michel et Augustin, alongside Artémis and Michel et Augustin’s founders.Launched in 2004, Michel et Augustin is a French company that designs and markets a range of biscuits, dairy products, fresh desserts and beverages. In just a few years, Danone said the company had carved out a solid position in France, leveraging a unique model built on an original entrepreneurial adventure. In 2015, sales totalled around €40 million.Danone said that its expertise would provide strong support to Michel et Augustin, accelerating its international development—particularly in the United States—while maintaining its originality.The deal would be the first by Danone Manifesto Ventures, Danone’s newly created corporate venture capital unit based in New York, which will be fully operational in autumn 2016. Danone plans to use this new structure to support the development of innovative companies with high growth potential that share its vision of alimentation.Through Danone Manifesto Ventures, Danone will provide financial and operational support, giving the businesses it invests in access to its experienced teams around the world, along with the independence they need to grow their entrepreneurial project. At the same time, Danone says its teams will be able to build on new ideas and practices from younger companies to develop the aims set out in its manifesto: promote healthier, more sustainable eating practices that emphasise the cultural diversity encompassed by alimentation.The acquisition now being considered, which anticipates a gradual increase of Danone’s stake inMichel et Augustin’s share capital, remains subject to the information and consultation of Michel etAugustin’s employee representative bodies.