Sponsored Content
26 October – Amersfoort, the
Netherlands: FrieslandCampina Ingredients, a global leader in protein and prebiotics, will return to
Fi Eu...
Across
indulgent bar concepts, high-protein yoghurts and thirst-quenching functional
drinks featuring the company’s new Nutri
Whey™ Isolate Clear PA, the company’s showcase will reimagine how protein
can be enjoyed.

Clear thinking on functional
beverages
Fi
Europe will see the debut of Nutri Whey™
Isolate Clear PA, a pre-acidified whey isolate designed for refreshing
protein beverages. Combining
exceptional clarity with a complete amino acid profile, Nutri Whey™ Isolate
Clear PA offers a light body and
neutral taste, alongside heat stability that gives formulators greater freedom
across still and sparkling applications. This ingredient expands
FrieslandCampina Ingredients’ clear protein capabilities, opening up
possibilities in functional hydration, energy and wellness drinks – a market
which is forecast to grow at a CAGR of 8.9% between 2025 and 2030.[i]
The
company will also showcase three new clear protein drink concepts, including
its new ‘Re-vibe’ low-sugar protein plus
soda. The concept combines Nutri Whey™ Isolate Clear PA with GOS prebiotic
fibre to support gut health. Aimed at health-conscious consumers, the concept –
which has been shortlisted for the Fi
Europe Health Innovation Award – explores opportunities to combine
nutrition and refreshment, offering enjoyable alternatives to sugary drinks and
alcohol in social settings.
Smaller portions, bigger
nutritional expectations
Reduced
appetite can make it harder for GLP-1 users to meet their nutritional needs,
particularly protein intake. With research suggesting 40–60% of weight lost may
come from lean mass, protein density is
becoming a key expectation for formulators to deliver on. What’s more,[ii]
FrieslandCampina Ingredients’ research suggests the GLP-1 effect is also
shaping wider consumer attitudes towards portion size and nutritional value.[iii]
In
response, FrieslandCampina Ingredients will share innovation inspiration for
delivering meaningful nutrition in compact formats. Nutri Boost, a compact shot, packs 20g of protein from fast- and
sustained-digesting dairy proteins, while Nutri
Balance, a drinkable yoghurt format, delivers 6% protein with a smooth
blueberry vanilla taste. Both are made with Nutri Whey™ ProHeat, a microparticulated whey protein especially
designed to overcome formulation challenges associated with heat treatment,
enabling smooth, high-protein whey drinks.
More protein, less
compromise
With
one in two consumers replacing confectionery with high-protein or low-sugar
alternatives,[iv]
FrieslandCampina Ingredients will also highlight the opportunity for brands to
rethink familiar food formats with novel flavours and textures.
Visitors
will be able to sample a selection of high-protein concepts for healthy
indulgence made with Nutri Whey™ ProHeat and Excellion® Textpro,
including the Melo Bar, a
marshmallow-inspired creation with a fluffy core containing 35% high-quality
protein, and a Sticky Caramel Protein
Bar, which delivers 20% protein in its caramel layer. Together, these
concepts put enjoyment at the heart of protein innovation.
Expert insights for every
need
FrieslandCampina
Ingredients’ experts will also take to the stage to share insights on
developing tasty nutrition solutions across a range of needs and occasions –
including a discussion on the growing opportunities in the children’s health
market.
In Crafting Next-Gen Protein RTDs: How
Consumer Trends Are Reshaping Protein Beverage Development (17 November, 15:00–15:25), Stella
Effraimidou, Technical Sales Specialist, and Evelien Bikker, Innovation
Marketing Manager, will look at how formulation is evolving to meet new
consumer expectations. And in Children
Keep Growing. Should Their Nutrition Solutions Evolve Too? (18 November, 11:30–11:55) Carolina
Donoso, Marketing Manager for Early Life Nutrition will examine how children’s
nutritional needs are shaping opportunities for innovation.
“Protein may have become part of everyday
nutrition, but we’ve only scratched the surface of what’s possible with it.
There is still huge potential to explore
what happens when the right protein is combined with the right insights,
science and formulation expertise,” comments Floor van der Horst, Global Marketing Director for Performance and
Active Nutrition at FrieslandCampina Ingredients. “From creating new formats and experiences, to bringing protein into
occasions where it hasn’t traditionally had a role, we believe that protein can
be a driver of innovation – not just a nutritional checkbox. That’s where we
see the next opportunities for our customers, and we’re looking forward to
bringing some of these ideas to life with them at this year’s Fi Europe.”
Visit FrieslandCampina
Ingredients’ experts on stand #31G38 at Fi Europe 2026
[i] Grand View Research, Functional Drinks Market (2025–2030)
[ii] Neeland, I.J., Linge, J. and Birkenfeld, A.L. (2024). Changes in lean
body mass with glucagon-like peptide-1-based therapies and mitigation
strategies. Diabetes, Obesity and Metabolism, 26(Suppl 4), pp.16–27.
doi: 10.1111/dom.15728. PMID: 38937282
[iii] FrieslandCampina Ingredients proprietary consumer research: MMR GLP-1
user study, US (2026); BoltchatAI GLP-1 user study, UK (April 2026).
[iv] FMCG
Gurus, 2025.
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