News

Functional Ingredients: A Simpler Burden of Proof

11 Nov 2014

Functional ingredients lend foodstuffs energy boosting, health promoting or disease prevention properties. As supplements they are great in a number of situations. For example: Where lifestyle choices do not permit a diet that is replete in all necessary micronitrients Where economic constraints limit access to good nutrition, especially in the developing world Where climate lessens […]

Functional Ingredients: A Simpler Burden of Proof

Functional ingredients lend foodstuffs energy boosting, health promoting or disease prevention properties. As supplements they are great in a number of situations. For example:

  • Where lifestyle choices do not permit a diet that is replete in all necessary micronitrients
  • Where economic constraints limit access to good nutrition, especially in the developing world
  • Where climate lessens our ability to consume and/or absorb vital nutrients
  • Where disease or weakness increases our need for supplementary nutrients, especially in the young and the old
  • Where life conditions such as pregnancy increase our need for supplementary nutrients.

 

But in the so-called developing world, where access to nutrients is abundant, why should a healthy adult need extra? Are functional ingredients a cop out? Are they a lazy way of trying to shortcut the route to good health?

The answer is, of course, no. We live in a world of haste where ‘on-the-go’ is not an option but a necessity of modern-day life. The traditional family meal, where all family members sat down together to eat and discuss the day’s events, has sadly all but disappeared. Therefore, we seek alternative solutions to solve our nutritional needs. Unfortunately, we also live in a world of bureaucracy, where functional ingredients must also be proved, in a similar fashion to pharmaceutical products, before they can be ‘EFSA approved’. The route is cumbersome. Is it necessary for all?

It took EFSA an inordinately long time to approve any functional ingredients under article 13.1. It took five years to whittle down 44,000 health claims to a final list of 222 approved ones in 2012 – and the majority were for vitamins. They do no harm, they do some good. Didn’t we know that anyway? Didn’t our parents give us multi-vitamin tabs and/or cod liver oil capsules as a kind of catch-all? (Am I showing my age)?

Is it time for a simpler, two tier system of classification?

 

‘EFSA approved’ is, of course, the gold standard. The important thing is that health claims related to serious health issues should not mislead. Don’t tell someone that an ingredient will lower cholesterol if it won’t. Don’t tell someone that an ingredient will lower blood pressure if it won’t. Don’t tell someone that an ingredient will improve eyesight if it won’t. This is serious stuff. These claims warrant a pharmaceutical-type approach with absolute proof.

 

But is it necessary for all claims to undergo such rigorous EFSA procedures before they can be tentatively introduced to the market?  Shouldn’t there be a lesser burden of proof for some products – products that do not claim to help solve serious health problems, but may help to increase wellbeing? A silver standard?

 

I am seriously interested in your views on this as I believe the workload on companies that produce functional ingredients is becoming increasingly onerous. How can a small-to-medium-sized company break into the market if it has to publish umpteen clinical studies into the effects of its ingredients? If the effect is not something that promises a reduction in risk of a debilitating condition or disease, surely the burden should be less onerous. Where do we draw the line?

 

I will be at the next Hi Europe show in Amsterdam and will be pleased to continue this discussion with you. Just email me at [email protected] and we will fix a time.

Related news

ChefPaw’s home-cooked pet food device taps into personalisation trend

ChefPaw’s home-cooked pet food device taps into personalisation trend

10 Mar 2026

ChefPaw’s kitchen appliance allows pet owners to create home-cooked pet food, saving them time and money while maximising nutrition for each individual pet, it says.

Read more 
‘Only … Ingredients’ but more food waste?

‘Only … Ingredients’ but more food waste?

5 Mar 2026

British retailer Marks and Spencer has introduced 12 new products to its 'Only … Ingredients' range, as brands are advised to focus on “transparent communication”.

Read more 
Are consumers willing to pay for innovative sustainable foods?

Are consumers willing to pay for innovative sustainable foods?

4 Mar 2026

Innovative sustainable animal products and plant-based alternatives can plug health and environmental concerns – but consumer willingness to pay for these products remains variable, finds an EU-funded study.

Read more 
Lidl top for climate progress – but gaps remain in the retail sector

Lidl top for climate progress – but gaps remain in the retail sector

2 Mar 2026

Lidl is “setting the pace” in Europe's transition towards sustainable food systems. How did other European supermarkets score, according to Superlist Environment Europe 2026?

Read more 
What’s the best positioning for healthy indulgent products?

What’s the best positioning for healthy indulgent products?

27 Feb 2026

For healthy indulgent products, messaging around enjoyment resonates more strongly than “guilt-free”, according to a study by EIT Food.

Read more 
How the industry is fighting food fraud in 2026

How the industry is fighting food fraud in 2026

24 Feb 2026

Herbs, spices, and white powders are highly at risk of food fraud – but the industry is embracing food fingerprinting coupled with artificial intelligence to fight it.

Read more 
Understanding supplement trends in India

Understanding supplement trends in India

20 Feb 2026

Sixty percent of Indian consumers are interested in branded supplements with many preferring smaller pack sizes, according to a global survey.

Read more 
Canada adopts front-of-package nutrition warning labels

Canada adopts front-of-package nutrition warning labels

19 Feb 2026

Food and drink products in Canada must now carry warning labels for high saturated fat, sugar, and sodium content – a move designed to help consumers make more informed purchasing decisions.

Read more 
Five trends shaping the future of ingredients

Five trends shaping the future of ingredients

17 Feb 2026

Euromonitor identifies five consumer demands forcing the industry to redesign products from the inside out in 2026.

Read more 
Vitafoods Innovation Awards calling for bright ideas

Vitafoods Innovation Awards calling for bright ideas

10 Feb 2026

The Vitafoods Europe Innovation Awards 2026 promote nutraceutical NPD and innovation. Here, some of this year’s jury members discuss what they will be looking out for.

Read more