News
Functional Ingredients: A Simpler Burden of Proof
11 Nov 2014Functional ingredients lend foodstuffs energy boosting, health promoting or disease prevention properties. As supplements they are great in a number of situations. For example: Where lifestyle choices do not permit a diet that is replete in all necessary micronitrients Where economic constraints limit access to good nutrition, especially in the developing world Where climate lessens […]

Functional ingredients lend foodstuffs energy boosting, health promoting or disease prevention properties. As supplements they are great in a number of situations. For example:
- Where lifestyle choices do not permit a diet that is replete in all necessary micronitrients
- Where economic constraints limit access to good nutrition, especially in the developing world
- Where climate lessens our ability to consume and/or absorb vital nutrients
- Where disease or weakness increases our need for supplementary nutrients, especially in the young and the old
- Where life conditions such as pregnancy increase our need for supplementary nutrients.
But in the so-called developing world, where access to nutrients is abundant, why should a healthy adult need extra? Are functional ingredients a cop out? Are they a lazy way of trying to shortcut the route to good health?
The answer is, of course, no. We live in a world of haste where ‘on-the-go’ is not an option but a necessity of modern-day life. The traditional family meal, where all family members sat down together to eat and discuss the day’s events, has sadly all but disappeared. Therefore, we seek alternative solutions to solve our nutritional needs. Unfortunately, we also live in a world of bureaucracy, where functional ingredients must also be proved, in a similar fashion to pharmaceutical products, before they can be ‘EFSA approved’. The route is cumbersome. Is it necessary for all?
It took EFSA an inordinately long time to approve any functional ingredients under article 13.1. It took five years to whittle down 44,000 health claims to a final list of 222 approved ones in 2012 – and the majority were for vitamins. They do no harm, they do some good. Didn’t we know that anyway? Didn’t our parents give us multi-vitamin tabs and/or cod liver oil capsules as a kind of catch-all? (Am I showing my age)?
Is it time for a simpler, two tier system of classification?
‘EFSA approved’ is, of course, the gold standard. The important thing is that health claims related to serious health issues should not mislead. Don’t tell someone that an ingredient will lower cholesterol if it won’t. Don’t tell someone that an ingredient will lower blood pressure if it won’t. Don’t tell someone that an ingredient will improve eyesight if it won’t. This is serious stuff. These claims warrant a pharmaceutical-type approach with absolute proof.
But is it necessary for all claims to undergo such rigorous EFSA procedures before they can be tentatively introduced to the market? Shouldn’t there be a lesser burden of proof for some products – products that do not claim to help solve serious health problems, but may help to increase wellbeing? A silver standard?
I am seriously interested in your views on this as I believe the workload on companies that produce functional ingredients is becoming increasingly onerous. How can a small-to-medium-sized company break into the market if it has to publish umpteen clinical studies into the effects of its ingredients? If the effect is not something that promises a reduction in risk of a debilitating condition or disease, surely the burden should be less onerous. Where do we draw the line?
I will be at the next Hi Europe show in Amsterdam and will be pleased to continue this discussion with you. Just email me at [email protected] and we will fix a time.
Related news

Lidl GB debuts on TikTok Shop with high-protein foods promotion
2 Apr 2025
Lidl GB has become the first UK grocery retailer to sell on TikTok Shop, with its limited edition run of high-protein bundles selling out in under 20 minutes.
Read more
Future F&B flavours favour exploration and explosive taste profiles
25 Mar 2025
Exploration and experimentation will define the future of flavour, according to Mintel, as consumers seek out taste profiles and textures that offer an adventurous eating experience.
Read more
Global consumers enjoy food less and perceive it as less healthy
20 Mar 2025
Enjoyment of food and its perceived healthiness is dwindling among most global populations, according to findings from Gallup and Ando Foundation/Nissin Food Products.
Read more
Scientists reveal new crop production ideas to overcome food shortages
13 Mar 2025
Researchers from the University of Illinois are exploring increasing Rubisco levels to enhance photosynthesis and elevate crop productivity.
Read more
Coca-Cola enters the prebiotic soda category
12 Mar 2025
Coca-Cola is leaning into nostalgia and the growing popularity of “gut-healthy” sodas to launch a line of prebiotic sparkling beverages.
Read more
‘Health’ labels on products reduce consumers’ willingness to pay
10 Mar 2025
A study into front-of-packaging “health” labelling finds that these labels alone can lower US consumers’ willingness to pay.
Read more
HFSS product placement regulation hits unhealthy food displays
6 Mar 2025
The proportion of space used to display HFSS foods in UK supermarkets fell following the introduction of regulations restricting the location of product promotions, research shows.
Read more
Marks & Spencer brings ‘brain foods’ to the retail space
3 Mar 2025
Marks & Spencer is capitalising on increased consumer interest in “brain food” with the launch of a new product range designed to support cognitive health.
Read more
F&B industry hit with fresh greenwashing claims
26 Feb 2025
The food and beverage (F&B) industry is under fresh scrutiny amid claims of greenwashing, with Arla the latest company in the firing line.
Read more
Singapore explores farmland-free food production
17 Feb 2025
Researchers discover new technology replicating on-farm food production conditions from within the indoor lab environment.
Read more