Functional Ingredients and Functioning Bodies

13 Oct 2014

In recent years, the relationship between diet and disease has been increasingly publicised in the hope of changing consumer lifestyle habits – and it seems to be working; with consumers paying more attention to their dietary habits and opting for beneficial foods which promise solutions to their nutritional challenges, sales of products which specify health […]

Functional Ingredients and Functioning Bodies

In recent years, the relationship between diet and disease has been increasingly publicised in the hope of changing consumer lifestyle habits – and it seems to be working; with consumers paying more attention to their dietary habits and opting for beneficial foods which promise solutions to their nutritional challenges, sales of products which specify health claims are booming. In addition, with people living longer and desiring a high quality of life throughout that time, the health and wellness market shows no sign of abating. Indeed, the global functional food market was worth around $175 billion last year and is expected to grow at an annual rate of 15 per cent, meaning functional food sales will exceed $230 billion by 2015.

A combination of diet and exercise has long been championed as the mainstay for a healthy lifestyle. One functional food which taps into this trend is sports nutrition. Whilst in the past sports nutrition has been considered the stuff of competing athletes and body builders, a major shift in recent years has seen it enter the mainstream market. Generally consisting of products formulated with natural ingredients, such as milk or egg proteins and fibres; sugars or vegetable starches; vitamins; and minerals, products are designed for and used by those undertaking exercise and wishing to improve their nutritional intake in terms of both health and performance.

Although nutrition bars and supplements still dominate the sports nutrition market, the functional beverage segment is growing and is expected to be worth $3,644.8 million by 2018. In particular, protein-based beverages have gained in popularity as consumers are increasingly aware of the benefits that protein can offer in regards to maintenance of, and growth in, muscle mass.

A combination of the rapidly increasing sales in the functional foods market coupled with large profit margins (products retail at around 30 to 50 per cent more than similar conventional foods) make this sector particularly attractive to food and pharmaceutical companies alike. To capture these market trends, Hi Europe and Ni will provide a global meeting place and environment for buyers and sellers in the worldwide health and wellness ingredients industry. The show will highlight ingredients and solutions for food and drink formulation and reformulation, dietary supplements, nutraceuticals, organics, and packaging and processing from more than 500 health and wellness suppliers in one location.

Related news

What role do omega-3s play in sports nutrition?

What role do omega-3s play in sports nutrition?

10 Jul 2018

Omega-3 fatty acids have increasingly become part of athletes’ nutritional regime over the past few years but research supporting their role in sports nutrition is still in its early stages.

Read more 
Could nature-identical ingredients damage the natural sweeteners market?

Could nature-identical ingredients damage the natural sweeteners market?

4 Jul 2018

Natural sweeteners are a major target for companies looking to make nature-identical food ingredients, but if they are produced in a lab rather than extracted from a plant, will consumers accept them as natural?

Read more 
How does honey compare to sugar?

How does honey compare to sugar?

27 Jun 2018

Sugar use is down and honey use is up as manufacturers look for natural sweetening alternatives – but does honey live up to the hype?

Read more 
Fruit and vegetable powders add clean label nutrition, colour and flavour

Fruit and vegetable powders add clean label nutrition, colour and flavour

25 Jun 2018

Fruit and vegetable powders are appearing in a range of foods and drinks to improve their flavour, colour, nutrition and texture, driven by the trend toward whole foods and consumer desire to boost fruit and vegetable consumption.

Read more 
What are the smartest botanical ingredients for brain health?

What are the smartest botanical ingredients for brain health?

20 Jun 2018

As the population ages, botanical ingredients to maintain and improve cognitive health are on the rise. What are they, and what evidence is there to support their claims?

Read more 
Turning a spotlight on healthy fats and oils

Turning a spotlight on healthy fats and oils

19 Jun 2018

European food manufacturers have been turning to healthier oils and fats – but there is often a trade-off to be made, balancing their benefits in terms of flavour and health with how easy they are to work with.

Read more 
Beyond ingredients: Food processing as a tool for cleaner labels

Beyond ingredients: Food processing as a tool for cleaner labels

12 Jun 2018

Ingredients come first when companies think about developing clean label foods and drinks, but certain processing technologies also should be considered part of the clean label toolbox.

Read more 
Plant-based eating boosts European walnut demand

Plant-based eating boosts European walnut demand

12 Jun 2018

The current trend toward plant-based diets and wholesome, natural ingredients has led to increased European demand for walnuts, as consumers have become more aware of their health benefits.

Read more 
Europeans embrace a new wave of seaweed ingredients

Europeans embrace a new wave of seaweed ingredients

6 Jun 2018

Seaweed ingredients are on the rise, set to appear in a wide range of new products in Europe in the coming years – far beyond the traditional sushi and miso soup.

Read more 
How clean label ingredients affect packaging

How clean label ingredients affect packaging

28 May 2018

When companies consider ‘cleaning up’ their product labels, they often focus primarily on how to remove or replace certain ingredients – but they should also consider implications for product packaging.

Read more