Ganeden announces 75+ partner SKUs

13 Jul 2016

In less than three months, Ganeden partners have launched over 75 probiotic product SKUs across eight categories, adding to the more than 60 SKUs launched earlier in the year for a total of 500+ SKUs now available worldwide.

Probiotic foods, beverages, companion animal products and skincare lines continue to be on the rise, according to Ganeden. The company has announced that, in less than three months, Ganeden partners have launched over 75 probiotic product SKUs across eight categories, adding to the more than 60 SKUs launched earlier in the year for a total of 500+ SKUs now available worldwide.

The company believes that the influx of recent product launches confirms consumer interest in healthy, probiotic products that support digestive health, immune health and protein utilization. A recent survey found that among those who are aware of probiotics, 98% of respondents would buy a food or beverage product that contained a health benefi¬t if priced the same as a similar product without health bene¬fit.

"Thanks to the natural resilience that allows GanedenBC30 to survive most manufacturing processes, shelf life and gastric transit, there are endless opportunities to add it to almost any product -- and companies are taking full advantage of that," said Mike Bush, president of Ganeden and executive board president of the International Probiotics Association. "We've seen science backed probiotics and probiotic-derived technologies in foods, beverages, companion animal products and skincare receive great attention from the industry, media and consumers, and we're pleased to help educate consumers while providing high-quality ingredients to meet that demand."

According to Ganeden, the beverage category continues to be the leader in probiotic product launches and demand from consumers. In a recent consumer survey, 50% of healthy consumers would pay 10% or more for beverages containing probiotics. Manufacturers are responding to this interest, with recent launches including private label and detox teas from the Special Tea Company, GALA d.o.o. Slovenian coffees, cold pressed juices from Cedar Juice, smoothies from Ketologie and waters from Rawpothecary, Uncle Matt's and European company, Plenish. Health drinks have also been a focus, with new wellness shots from Vive Organic and a triple action cleanse from Ideal Living.

Multiple studies and research are said to show that GanedenBC30 enhances protein utilisation, drawing attention to the concept of adding probiotics to meal replacements, mix-ins, smoothies and protein products. New launches include meal replacement shakes from Life Matters and Nutrisystem, protein powders from Performix, superfood protein shake mixes from Joni Juice, Nutiva and ViSalus, and Nature's Answer iced tea and lemonade mix-ins.

Ganeden also notes the growing trend of adding GanedenBC30 to baked goods, such as Lesser Evil's relaunched line of probiotic cookies. The trend has now gone a step further, with expansion into frozen products as well. Brio announced a line of probiotic ice cream and Feel Better Pops is launching a line of frozen fruit probiotic pops for those hot summer days.