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GNT identifies ice cream purchase influencers

26 Jul 2016

Via comprehensive worldwide consumer surveys, GNT has gathered the top five aspects that influence consumers when buying ice cream. Ingredients, is says, are the key.

Whether it tastes like creamy cookie dough or refreshing lemon, in summer delicious ice cream is tempting people everywhere, notes GNT. Of course, the company says, flavour is key when it comes to choosing a particular product. However, there is more that consumers pay attention to when deciding whether to buy a certain ice cream, or not. Via comprehensive worldwide consumer surveys, GNT has gathered these top five aspects.

1 of 5: Ingredients

Ice cream may not be the healthiest choice – instead, it is aimed at indulgence. Yet, 45& of consumers worldwide try to avoid ice cream containing artificial colours, sweeteners or preservatives. Nearly one third have already opted not to buy a particular type because it contained artificial colourings.

2 of 5: Information on package

People want to know at a glance what’s inside their ice cream. 66% check ingredient labels before putting a product into their shopping baskets. More than one fifth even want easy-to-understand ingredient information and clear nutrition facts on the front of their ice cream packaging.

3 of 5: Colour

We eat with our eyes. For one third of consumers worldwide, the colour of ice cream is crucial for their purchase decision. And there’s a simple reason: our brain connects certain colours to certain flavours. In other words: the colour determines what we expect a product to taste and smell like.

4 of 5: Calories and fat

Even though ice cream is, of course, a sweet treat, only 12% care about calories when choosing a particular type of ice cream. On the other hand, 44% try to avoid fat.

5 of 5: Price

The price for ice cream is crucial for 53% of consumers. But, cheap isn’t always good: producers can enhance customers’ brand preference by removing artificial and additive colours from their products. Parents usually buy the healthier option – regardless of the product price.