News
GNT identifies ice cream purchase influencers
26 Jul 2016Via comprehensive worldwide consumer surveys, GNT has gathered the top five aspects that influence consumers when buying ice cream. Ingredients, is says, are the key.
Whether it tastes like creamy cookie dough or refreshing lemon, in summer delicious ice cream is tempting people everywhere, notes GNT. Of course, the company says, flavour is key when it comes to choosing a particular product. However, there is more that consumers pay attention to when deciding whether to buy a certain ice cream, or not. Via comprehensive worldwide consumer surveys, GNT has gathered these top five aspects.
1 of 5: IngredientsIce cream may not be the healthiest choice – instead, it is aimed at indulgence. Yet, 45& of consumers worldwide try to avoid ice cream containing artificial colours, sweeteners or preservatives. Nearly one third have already opted not to buy a particular type because it contained artificial colourings.2 of 5: Information on packagePeople want to know at a glance what’s inside their ice cream. 66% check ingredient labels before putting a product into their shopping baskets. More than one fifth even want easy-to-understand ingredient information and clear nutrition facts on the front of their ice cream packaging.3 of 5: ColourWe eat with our eyes. For one third of consumers worldwide, the colour of ice cream is crucial for their purchase decision. And there’s a simple reason: our brain connects certain colours to certain flavours. In other words: the colour determines what we expect a product to taste and smell like.4 of 5: Calories and fatEven though ice cream is, of course, a sweet treat, only 12% care about calories when choosing a particular type of ice cream. On the other hand, 44% try to avoid fat.5 of 5: PriceThe price for ice cream is crucial for 53% of consumers. But, cheap isn’t always good: producers can enhance customers’ brand preference by removing artificial and additive colours from their products. Parents usually buy the healthier option – regardless of the product price.Related news
UK High Court allows Oatly to use 'milk' on packaging
17 Jan 2024
Oatly has scored a landmark victory in the use of the word milk after the UK High Court ruled against the country’s dairy industry and permitted the term to be used on packaging.
Read moreHow brands are overcoming challenges in the plant-based sector
16 Jan 2024
Following the turbulent evolution of the plant-based market in recent years, industry players are finding innovative ways to tackle challenges such as taste, price, and nutrition and are in turn unlocking new opportunities for growth.
Read moreMapping the rise and fall and (rise, again?) of the plant-based sector
15 Jan 2024
Recent challenges in the plant-based sector such as consumer acceptance and price inflation led to dips in certain regions while others surged. Kalina Doykova, senior research analyst at Euromonitor, shares her insights into the evolution and future tr...
Read moreMeet the innovative ingredients showcased at Fi Europe’s New Product Zone
3 Jan 2024
The Food Ingredients category at Fi Europe’s New Product Zone featured 19 distinct and innovative products. From fermented delights to sustainable proteins, these ingredients are ready to make their mark in the market.
Read moreFi Europe’s New Product Zone elevates the nutrition of everyday indulgences
22 Dec 2023
At Fi Europe 2023's New Product Zone, eight health ingredients, each offering an enhanced nutritional profile of various products, were on display. These ingredients address the evolving needs of the food and beverage industry and cater to consumers se...
Read moreFi Europe’s New Product Zone explores fresh possibilities with five natural ingredients
20 Dec 2023
Fi Europe 2023's New Product Zone unveils five natural ingredients, each catering to the growing demand for clean products and embodying ethical and sustainable choices for today's conscious consumers.
Read moreExploring the path to replicating breast milk's magic in infant formula
17 Nov 2023
While breast milk is often hailed as nature's gold standard for infant nutrition, it’s not always readily available. Enter infant formula enriched with human milk oligosaccharides (HMOs), a game-changing product that seek to mirror the composition of b...
Read moreA look at the latest ‘gut health for immunity’ product launches
25 Oct 2023
From Lipton’s probiotic tea to Babybel’s snack-sized cheeses and smoothie powders, we look at some recent product launches that can benefit immune health by targeting the gut microbiome and a healthier digestive system.
Read moreAdvocacy groups condemn EU Commission for backpedalling on animal rights
3 Oct 2023
Amid rumours that the EU may abandon its plans to improve animal welfare in farming and end the use of cages, many stakeholders have condemned this possibility and urged the EU to reconsider.
Read moreMeurens Natural: Pioneering the Way in Oat-Based Nutrition
12 Sep 2023
Meurens Natural, a European trailblazer in the organic sector for more than 30 years and expert in hydrolyzed oat syrups, powders, and proteins.
Read more