GNT identifies ice cream purchase influencers

26 Jul 2016

Via comprehensive worldwide consumer surveys, GNT has gathered the top five aspects that influence consumers when buying ice cream. Ingredients, is says, are the key.

GNT identifies ice cream purchase influencers

Whether it tastes like creamy cookie dough or refreshing lemon, in summer delicious ice cream is tempting people everywhere, notes GNT. Of course, the company says, flavour is key when it comes to choosing a particular product. However, there is more that consumers pay attention to when deciding whether to buy a certain ice cream, or not. Via comprehensive worldwide consumer surveys, GNT has gathered these top five aspects.

1 of 5: Ingredients

Ice cream may not be the healthiest choice – instead, it is aimed at indulgence. Yet, 45& of consumers worldwide try to avoid ice cream containing artificial colours, sweeteners or preservatives. Nearly one third have already opted not to buy a particular type because it contained artificial colourings.

2 of 5: Information on package

People want to know at a glance what’s inside their ice cream. 66% check ingredient labels before putting a product into their shopping baskets. More than one fifth even want easy-to-understand ingredient information and clear nutrition facts on the front of their ice cream packaging.

3 of 5: Colour

We eat with our eyes. For one third of consumers worldwide, the colour of ice cream is crucial for their purchase decision. And there’s a simple reason: our brain connects certain colours to certain flavours. In other words: the colour determines what we expect a product to taste and smell like.

4 of 5: Calories and fat

Even though ice cream is, of course, a sweet treat, only 12% care about calories when choosing a particular type of ice cream. On the other hand, 44% try to avoid fat.

5 of 5: Price

The price for ice cream is crucial for 53% of consumers. But, cheap isn’t always good: producers can enhance customers’ brand preference by removing artificial and additive colours from their products. Parents usually buy the healthier option – regardless of the product price.

Related tags

Dairy

Related news

Ingredient innovation could give iced coffee a healthy boost

Ingredient innovation could give iced coffee a healthy boost

3 Oct 2018

Iced coffee is the fastest growing segment of the coffee category, and there is huge potential for ingredients with added health benefits to further drive its growth.

Read more 
Creating better texture in dairy alternatives

Creating better texture in dairy alternatives

26 Sep 2018

The market for dairy alternatives continues to rise, but creating appealing, creamy textures that mimic traditional yoghurt or cheese can be a major stumbling block. For suppliers, this challenge has become fertile ground for innovation.

Read more 
Sustainable food is big business

Sustainable food is big business

26 Sep 2018

Sustainability in the food industry has become much more than a buzzword, as companies increasingly realise that it is vital to their long term profitability.

Read more 
Natural health trend boosts demand for botanical flavours

Natural health trend boosts demand for botanical flavours

19 Sep 2018

Herbs, spices and extracts are gaining in popularity as consumers look for natural, recognisable flavours in their foods and drinks.

Read more 
DuPont creates clean label hub

DuPont creates "clean label hub"

4 Sep 2018

DuPont Nutrition & Health has announced it is expanding its R&D team by creating a “clean label hub” at the Brabrand facility, Intending to boost its project pipeline in healthy nutrition and clean label texturant offerings.

Read more 
FrieslandCampina sees profits fall 32.7% for 1H18

FrieslandCampina sees profits fall 32.7% for 1H18

4 Sep 2018

Royal FrieslandCampina revenues amounted to €5,721 million over the first half-year of 2018, 5.8% down. Profit decreased by 32.7% to €109 million, primarily due to losses on cheese, butter and milk powder basic dairy sales.

Read more 
Fonterra begins production of China-bound cream cheese

Fonterra begins production of China-bound cream cheese

30 Aug 2018

Fonterra’s new cream cheese plant in Canterbury, NZ has started production and is set to manufacture up to 24,000 metric tonnes of cream cheese annually, bound for China.

Read more 
Frutarom sets new records in second quarter

Frutarom sets new records in second quarter

29 Aug 2018

Frutarom has announced its 2Q18 financial results. Sales grew by 16.8% to a record $401.3 million. Sales from the Flavors activity grew by 16.4% to a record $296.0 million.

Read more 
Cargill plans South America pectin facility

Cargill plans South America pectin facility

28 Aug 2018

Cargill says it will invest $150 million to construct an HM pectin production facility in South America, with construction expected to start early in 2019.

Read more 
Brenntag to distribute Silvateam Pectin Line

Brenntag to distribute Silvateam Pectin Line

27 Aug 2018

Brenntag North America has been appointed the exclusive distributor in North America for the distribution of the Silvateam Pectin Line.

Read more