Ingredients Categories

News

IFIC study: heart and muscle health are top topics

25 Jun 2018

A new study, conducted by IFIC and supported by Abbott, found that heart and muscle health were the top two health topics that adults over 50 years old are paying attention to.

More than two-thirds of older adults are managing more than one chronic disease, notes the International Food Information Council (IFIC). Despite this rising trend, it says adults today are tuning into their health and turning to nutrition to do so. A new study, conducted by the organisation and supported by Abbott, found that heart and muscle health were the top two health topics that adults over 50 years old are paying attention to – at 80% and 75% respectively. Brain health and having enough energy were equally important health topics for adults at 74%.

The survey asked more than 1,000 adults over 50 years old how they make decisions on their eating habits, if they understand their dietary needs and what is motivating them to make positive changes. While people in general tend to think of food in relation to weight management or weight loss, IFIC says, the survey reveals that adult eating habits and health priorities may change with age.

The vast majority of adults are making at least some effort to eat the right amount of certain nutrients and food groups, and roughly 6 in 10 adults said they had better diet and lifestyle behaviors compared to their habits 20 years ago.

In fact, the data found that:

+ Nearly as many (86%) are making an effort to replace less-healthy foods and beverages with more nutrient-dense options

+ 87% were trying to eat the right amount and variety of protein

+ The same number reported trying to eat the right amount and variety of vegetables

“The IFIC Foundation survey shows that people are trying to get the right foods into their diet, but a recent study we did with The Ohio State University showed that more than 1 in 3 adults over 50 years old aren't getting the recommended amount of protein each day,” said Abby Sauer, a registered dietitian at Abbott. “Good nutrition, with muscle-building nutrients like protein, is essential to help maintain your muscle health and live a healthy, active life at any age.”

While many adults are making healthy food choices, the data reveals a lack of understanding about what foods can help achieve desired health outcomes. Nearly one-third (32%) couldn’t name a specific food or nutrient that they would avoid to help achieve their prioritized health outcome.

Similarly, over one-quarter of respondents (26%) cannot name a food or nutrient they would seek out to help with their most important health outcome. Vegetables top list of specific foods or components to seek out for all health topics (28%), with protein (18%) and fruit (17%), coming in second and third. Whole grains (5%), and dairy (3%) were less likely to be named as foods that adults seek out.

The survey also examined what factors make it easier to eat a healthy diet and what stands in the way. Knowledge (41%), accessibility (37%) and physical ability (32%) are the top three facilitators that make it easier to have a healthy diet. Conversely, cost (44%) and time (23%) were the top barriers cited by adults over 50 that made it harder to eat healthier.

“When we remove the barriers of cost and time, that doesn't mean they will become facilitators of healthy eating,” said Lewin-Zwerdling. “The research shows that the facilitators of a healthier society require larger systemic changes– starting with more education and better access to the right nutrition across the country.”

The vast majority of respondents (88%) agreed that it is never too late to make diet and lifestyle changes. Protecting long-term health was the top factor that motivated 1 in 5 adults over 50 to adopt healthy eating behaviors, especially for married respondents. Independence is another key motivator for many adults between 50 and 80 years old (79%), but surprisingly it does not become significantly more important over 70.

“As we age, our ideas about what makes us feel ‘old’ change. But too often our knowledge of how to improve our diets and health doesn’t keep up,” Lewin-Zwerdling said. “Our new research demonstrates how we can translate knowledge into positive change, suggesting that we need to think less about years, and more about our quality of life.”

IFIC study: heart and muscle health are top topics

Related news

The new geopolitics of food: How to create a resilient, self-reliant industry

The new geopolitics of food: How to create a resilient, self-reliant industry

2 Jul 2026

Today's global food system is fragile and volatile and governments must respond by building “resilient self-reliance”, says the think tank, IPES-Food.

Read more 
Pistachio supply concerns spur diversified sourcing strategies

Pistachio supply concerns spur diversified sourcing strategies

1 Jul 2026

Geopolitical and climate-change shocks have highlighted the threats to pistachio supply, prompting alternative formulations and long-term sourcing solutions.

Read more 
Arla Foods and DMK Group merge in big-dairy development

Arla Foods and DMK Group merge in big-dairy development

24 Jun 2026

International dairy company Arla Foods and German farmer-owned business DMK Group are to merge, creating one of Europe’s biggest dairy cooperatives.

Read more 
Greenpeace study finds microplastics in baby food products

Greenpeace study finds microplastics in baby food products

22 Jun 2026

A Greenpeace study found microplastics in nearly every sample taken from Nestlé’s Gerber and Danone’s Happy Baby Organics baby food plastic pouches.

Read more 
Market watch: Allergen-free no longer a 'fringe niche'

Market watch: Allergen-free no longer a 'fringe niche'

17 Jun 2026

Allergen-free food and drink products are now “structurally embedded” into the wider health and wellness category, with significant innovation happening at retail and brand level, say experts.

Read more 
IFF prepares to sell food ingredients business to CVC

IFF prepares to sell food ingredients business to CVC

16 Jun 2026

With IFF set to sell its food ingredients division to CVC Capital Partners for €3.7 billion, we look at how mergers, acquisitions, and divestments are shaping the sector.

Read more 
GLP-1 food and drink innovation: ‘Flavour still matters’

GLP-1 food and drink innovation: ‘Flavour still matters’

10 Jun 2026

Many GLP-1 users have altered flavour preferences, becoming highly nuanced and “complex”, with important implications for how brands formulate, says the Institute of Grocery Distribution.

Read more 
Ingredion’s Tate & Lyle takeover bid offers scale and science

Ingredion’s Tate & Lyle takeover bid offers scale and science

5 Jun 2026

US ingredients business Ingredion has made a £2.7bn takeover bid for its London-listed peer Tate & Lyle.

Read more 
Basic staples get a premium upgrade for at-home eating

Basic staples get a premium upgrade for at-home eating

3 Jun 2026

From Kraft Heinz’s “restaurant-style” mac and cheese to Mars’ street food-inspired noodles, brands are elevating their basic staple meals with premium versions.

Read more 
Food and drink giants call for postponements to EU packaging laws

Food and drink giants call for postponements to EU packaging laws

1 Jun 2026

Some of Europe’s biggest companies, including Coca-Cola, Kraft Heinz, McCormick, and Mondelēz, have called for new EU rules on packaging to be delayed.

Read more