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India commercial trials of dairy photopurification begin

24 Dec 2014

Liquid photopurification company SurePure has announced that, following the Indian Food Safety regulatory body’s (FSSAI) approval of the use of SurePure’s proprietary photopurification technology as an alternative process to thermal pasteurization for milk and other dairy products, it is conducting commercial trials with key dairy producers in India. The Indian fluid milk market is the world’s largest […]

India commercial trials of dairy photopurification begin

http://www.dreamstime.com/royalty-free-stock-photo-milk-image12736975Liquid photopurification company SurePure has announced that, following the Indian Food Safety regulatory body’s (FSSAI) approval of the use of SurePure’s proprietary photopurification technology as an alternative process to thermal pasteurization for milk and other dairy products, it is conducting commercial trials with key dairy producers in India.

The Indian fluid milk market is the world’s largest dairy market, the company said, estimated to have more than 70 million dairy farmers with production volumes of approximately 122.7 million tonnes per annum and a growth rate of 4%.

“We believe that SurePure brings a cutting-edge milk processing alternative to India,” said Guy Kebble, CEO of SurePure. “The robust SurePure technology, retains the integrity of milk while delivering milk in its most nutritious form to the consumers.”

SurePure’s liquid photopurification technology is said by the company to be the green alternative to pasteurisation and chemicals. Using its patented ‘Turbulator’ technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure says that its technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first.  SurePure is claimed to offer a greener alternative to comparable heat or chemical-based processes and significant process and energy savings, and also to provide opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits.

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