Mintel: coronavirus spurred French consumer toward local and functional foods25 May 2020
After two months of strict confinement in France, market insights firm Mintel discovered that French consumer preferences have shifted to favor both local products and functional foods in a more pronounced manner than before the government enacted quarantine measures.
Prior to the pandemic sweeping through the country, Mintel found that 39% of consumers already placed strong import on supporting local agriculture production and farmers. However, the market study showed that during the lockdown 27% more French residents did their shopping at local retailers.
This transition to favoring local farmers with their pocketbooks is noteworthy. In 2019, a report from the United States Department of Agriculture (USDA) Foreign Agriculture Service noted that local markets and neighborhood shops comprised only 25% of the country’s retail food market. However, the report noted that the largest of the French retailers were already investing in smaller stores in city centers as French consumers were steadily diversifying their purchases and introducing more locally-sourced products.
In an analysis report by Kantar from earlier this year, the insights company noted that organic, local and ‘Made in France’ labels have become major drivers for companies looking to grab the attention of French consumers.
The pandemic catalyzed this transition toward local products, with Caroline Roux, a Global Food and Drink Analyst at Mintel telling Food Navigator that this transition will also serve to support the national economy by keeping French Euros funding local agricultural enterprises.
The Mintel market report also noted that French consumers are showing a growing interest in functional food and drinks, despite regulatory barriers barring the use of functional claims related to the immune system on packaging. Just over a third (34%) of the French consume these foods that are identified as being beneficial for the immune system, with the demographic between the ages of 45 and 54 showing a particular fondness for these functional products.
Similar to Mintel, the USDA noted the purchase of functional foods is fueled by the country’s aging population and increased health consciousness of consumers.
Despite Mintel reporting that less than 1% of French food and beverage launches having a functional claim tied to the immune system in the past two years, there is a clear interest from French consumers to support their health from the inside.
While these findings by Mintel are based on two months of data, they are an amplification of trends that were building during the past several years. As a result, it is likely that this consumer interest in local foods and functional products will continue to remain a strong trend in the market for the foreseeable future.
Plant-based food maker Laird Superfood files for $40M IPO
17 Sep 2020
Laird Superfood, a company founded by the surfer Laird Hamilton, is riding the IPO wave and filed for a $40 million fundraise from investors to appear on the New York Stock Exchange. The company indicated it will use the symbol “LSF.”Read more
Scientists discover the key to garlicy-ness
26 Aug 2020
Researchers from Virginia Tech have discovered a biological process in garlic that creates allicin and that may lead to the creation of bulbs with differing levels of pungency. The scientists also said this discovery can contribute to farmers having be...Read more
Adaptogenic coffee raises $2.7 million to reimagine coffee
24 Aug 2020
Coffee company, Taika, raised $2.7M in seed funding for its adaptogen-infused, ready-to-drink (RTD) beverages. The investment round was led by Kindred Ventures with participation from Obvious Ventures and World Champion Barista James Hoffman. In the co...Read more
Lemon water brand gets celebrity investment
18 Aug 2020
Cold-pressed lemon water beverage, Lemon Perfect, closed a $6.6 million funding round led by Beechwood Capital, The Big Squeeze, Goat Rodeo Capital, LivWell Ventures, Melitas Ventures, R3 Venture Partners, the RCV Frontline Fund, the Stage 1 Fund, and...Read more
Chobani releases a functional non-dairy beverage
5 Aug 2020
Chobani released a non-dairy probiotic drink to further its efforts to expand out of animal-based dairy. The functional beverage is made with an oat base, has 80 calories, 11 grams of sugar and is made with organic, non-GMO ingredients.Read more
Novozymes acquires PrecisionBiotics Group
2 Jul 2020
Danish biotech company Novozymes announced its acquisition of Irish probiotics firm PrecisionBiotics Group for €80 million.Read more
Research shows adding iodine to salt may pose risks to some populations
23 Jun 2020
A new study by the Norwegian’s Scientific Committee on Food and the Environment (VKM) concluded that although the addition of iodine to salt used in products throughout the country would benefit adolescents and women of childbearing age, the same incre...Read more
Stakeholders send letter to European Commission asking for standardized labeling across Europe
19 May 2020
A coalition of nearly 40 food and beverage industry titans sent a letter to the European Commission’s Commissioner for Health and Food Safety on April 27 calling for mandatory EU-wide adoption of consistent front of package labeling to combat the risin...Read more
Chicken protein now comes bottled for convenience
5 May 2020
Singaporean workout enthusiast, Brian Chia, brought BE ALPHA meat-based protein smoothies to Singapore where he has found commercial success. He is now looking to expand his meal replacement beverage to the U.S. and other countries.Read more
Could revised calorie content boost nut consumption?
20 Jan 2020
Researchers from the USDA have discovered that tree nuts like almonds, cashews and pistachios may have fewer calories than previously thought, and food firms are starting to reflect this on pack. Could fewer calories prompt consumers to eat more nuts?Read more
Are you a supplier
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation