Research: US consumers using food to manage medical conditions29 Aug 2019
While it is commonly understood that good nutrition promotes general health, consumers are becoming increasingly aware of how their food and beverage choices can help them manage and, in some cases, reverse certain medical conditions, according to health and wellness research by The NPD Group.
NPD finds that about a quarter of U.S. adults are trying to manage a health or medical condition by making healthy food and beverage choices.
Younger adults, ages 18-24, are particularly interested in using foods to improve their health. Last year young adults chose foods and beverages with healthy profiles for 19% of their meals and in-between snacks. For example, nine% of adults say a top nutrition goal is protecting brain health and when asked about foods that promote brain health, young adults were 45% more likely to express an interest in these products compared to 35-44-year-olds, finds NPD’s Health Aspirations & Behavioral Tracking Service.
Growing interest in food as medicine is evidenced by the types of emerging superfoods. Among the emerging superfoods NPD is tracking, consumers expressed the most interest in trying the following: elderberry, which contains antioxidants and is believed to relieve colds, fight the flu, and boost the immune system; cannabidiol (CBD), which is an active ingredient in cannabis and may help treat conditions like pain, insomnia, and anxiety; and Mānuka honey, which is honey from the Mānuka flower and its perceived benefits are wound healing, soothing a sore throat, improving digestion, and more.
Also up and coming as superfoods are reishi mushrooms, an Asian mushroom that is thought to boost immune systems among other health benefits; ashwagandha herb, sometimes referred to as “Indian ginseng” is believed to act as a sedative; and microgreens, young vegetables that have an intense aromatic flavor and concentrated nutrient content.
“There are a variety of superfoods, like kale, quinoa, and acai berry, that have mainstreamed and found their way into a myriad of foods,” said Darren Seifer, NPD’s food and beverage industry analyst. “Rather than being one of many offering a superfood, understanding the trajectory of emerging superfoods helps food marketers be ahead of the curve in making calculated decisions about new product investments.”
Could revised calorie content boost nut consumption?
20 Jan 2020
Researchers from the USDA have discovered that tree nuts like almonds, cashews and pistachios may have fewer calories than previously thought, and food firms are starting to reflect this on pack. Could fewer calories prompt consumers to eat more nuts?Read more
Future Meat Technologies gets $14 million funding
17 Oct 2019
Future Meat Technologies has closed a $14 million Series A funding round led by S2G Ventures, a Chicago-based venture capital firm and one of the forces behind Beyond Meat's IPO, and Emerald Technology Ventures, a Swiss-based venture capital firm.Read more
Tyson Foods launches protein snacks range
26 Sep 2019
Tyson Foods has launched a new line of functional refrigerated protein snacks under its new brand, Pact, created to help people harness the natural benefits of food.Read more
Arla introduces Lacprodan ISO.WheyBar
26 Sep 2019
Arla Foods Ingredients says it is offering an easy way to give protein bars premium positioning.Read more
Pharmactive launches saffron extract
24 Sep 2019
Pharmactive Biotech Products has launched its Affron all-natural, non-GMO Spanish saffron extract (Crocus sativus L.) in the Asia-Pacific market.Read more
IFF Health launches new curcumin extract
20 Sep 2019
IFF Health (formerly known as Frutarom Health) has introduced a new formulation of solubilized liquid curcumin extract in combination with Boswellia serrata.Read more
Prinova demonstrates global premix capabilities with innovative new formulations
16 Sep 2019
To highlight their latest product innovations Prinova showcased a range of scientifically proven ingredients and custom formulations at this year’s Fi-Asia in Bangkok.Read more
Chr. Hansen: probiotics can help minimise flu cost
2 Sep 2019
Chr. Hansen reports that a new health economics study shows that the intake of probiotics can help reduce the cost of flu-like sickness.Read more
Innova: functional nutrition is thriving
30 Aug 2019
Nutrition that supports both physical and emotional wellbeing is thriving, believes Innova Market Insights. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation.Read more
Baby food brands are turning to contract manufacturers for snacks and biscuits
29 Aug 2019
Contract manufacturer of baby biscuits from Russia Joy-Co show that manufacturing of snack for kids from natural ingredients has great potential and a lot of benefits for brands.Read more
Are you a supplier
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation