News
The results of a new study are said to indicate that Algatechnologies’ AstaPure Arava algae powder is highly potent and has synergistic effects of the natural astaxanthin and the whole-algae complex.
The results of a new study are said to indicate that Algatechnologies’ AstaPure Arava algae powder is highly potent and has synergistic effects of the natural astaxanthin and the whole-algae complex. The research was conducted by Gitte Jensen, Ph.D., the head of NIS Labs, a US immunity research institute. The study identified a complex found in Algatech’s unique Arava strain of Haematococcus Pluvialis, cultivated organically in the desert’s harsh conditions.
AstaPure Arava is a clean-label, all-natural whole-algae complex that is said to contain all of the naturally occurring constituents of healthful Haematococcus Pluvialis algae. This species of microalgae is also the richest known source of astaxanthin.AstaPure Arava whole-algae powder, containing the whole algae, natural astaxanthin and the newly discovered natural complex is backed by research and addresses the needs of consumers seeking pure, whole-food, plant-based, non-GMO nutraceuticals.“In the study, we found complex, highly potent and synergistic effects across multiple parameters,” said Jensen. “This newly discovered biological activity was shown to positively trigger immediate immune responses as well as biomarkers involved in reparative and regenerative functions,” she adds. “These positive effects were observed even in the cell mitochondria.”Algatech says its proprietary technology mimics the microalgae habitat and natural biological processes. The microalgae is cultivated organically and is exposed to the harsh desert climate, which stimulates the microalgae to produce high levels of active compounds. Algatech’s ESL technology is said to ensure the whole algae components remain undamaged and in their natural form throughout production. According to the company, AstaPure Arava whole-algae aligns with the market demand for clean-label, sustainable, minimally processed ingredients. During 2019 Algatech is expecting to introduce new innovative products and delivery forms based on the AstaPure Arava powder.“Algatech continues to explore the full spectrum of Haematococcus Pluvialis microalgae beyond astaxanthin,” said Efrat Kat, VP of Global Sales for Algatech. “We can now provide consumers with all the goodness of nature in one concentrated, potent, and naturally balanced complex that is delivered with minimal processing and minimal footprint.”“The astaxanthin ingredient in our AstaPure Arava whole-algae product complements the high- value omega oils, fibers, proteins, vitamins, and phospholipids that are inherent in this unique strain of microalgae, bringing the consumer all the powerful health benefits of astaxanthin by the most holistic means and closest to its natural form.”Algatech and NIS Labs say they are are committed to continued exploration of the promising Arava whole algae powder’s potential health benefits, and to provide innovative delivery forms which will leverage the new findings and distinctive form of Astaxanthin.
10 Mar 2026
ChefPaw’s kitchen appliance allows pet owners to create home-cooked pet food, saving them time and money while maximising nutrition for each individual pet, it says.
Read more
5 Mar 2026
British retailer Marks and Spencer has introduced 12 new products to its 'Only … Ingredients' range, as brands are advised to focus on “transparent communication”.
Read more
4 Mar 2026
Innovative sustainable animal products and plant-based alternatives can plug health and environmental concerns – but consumer willingness to pay for these products remains variable, finds an EU-funded study.
Read more
2 Mar 2026
Lidl is “setting the pace” in Europe's transition towards sustainable food systems. How did other European supermarkets score, according to Superlist Environment Europe 2026?
Read more
27 Feb 2026
For healthy indulgent products, messaging around enjoyment resonates more strongly than “guilt-free”, according to a study by EIT Food.
Read more
24 Feb 2026
Herbs, spices, and white powders are highly at risk of food fraud – but the industry is embracing food fingerprinting coupled with artificial intelligence to fight it.
Read more
20 Feb 2026
Sixty percent of Indian consumers are interested in branded supplements with many preferring smaller pack sizes, according to a global survey.
Read more
19 Feb 2026
Food and drink products in Canada must now carry warning labels for high saturated fat, sugar, and sodium content – a move designed to help consumers make more informed purchasing decisions.
Read more
17 Feb 2026
Euromonitor identifies five consumer demands forcing the industry to redesign products from the inside out in 2026.
Read more
10 Feb 2026
The Vitafoods Europe Innovation Awards 2026 promote nutraceutical NPD and innovation. Here, some of this year’s jury members discuss what they will be looking out for.
Read more