Study: AstaPure Arava is highly potent
13 Feb 2019The results of a new study are said to indicate that Algatechnologies’ AstaPure Arava algae powder is highly potent and has synergistic effects of the natural astaxanthin and the whole-algae complex.

The results of a new study are said to indicate that Algatechnologies’ AstaPure Arava algae powder is highly potent and has synergistic effects of the natural astaxanthin and the whole-algae complex. The research was conducted by Gitte Jensen, Ph.D., the head of NIS Labs, a US immunity research institute. The study identified a complex found in Algatech’s unique Arava strain of Haematococcus Pluvialis, cultivated organically in the desert’s harsh conditions.
AstaPure Arava is a clean-label, all-natural whole-algae complex that is said to contain all of the naturally occurring constituents of healthful Haematococcus Pluvialis algae. This species of microalgae is also the richest known source of astaxanthin.AstaPure Arava whole-algae powder, containing the whole algae, natural astaxanthin and the newly discovered natural complex is backed by research and addresses the needs of consumers seeking pure, whole-food, plant-based, non-GMO nutraceuticals.“In the study, we found complex, highly potent and synergistic effects across multiple parameters,” said Jensen. “This newly discovered biological activity was shown to positively trigger immediate immune responses as well as biomarkers involved in reparative and regenerative functions,” she adds. “These positive effects were observed even in the cell mitochondria.”Algatech says its proprietary technology mimics the microalgae habitat and natural biological processes. The microalgae is cultivated organically and is exposed to the harsh desert climate, which stimulates the microalgae to produce high levels of active compounds. Algatech’s ESL technology is said to ensure the whole algae components remain undamaged and in their natural form throughout production. According to the company, AstaPure Arava whole-algae aligns with the market demand for clean-label, sustainable, minimally processed ingredients. During 2019 Algatech is expecting to introduce new innovative products and delivery forms based on the AstaPure Arava powder.“Algatech continues to explore the full spectrum of Haematococcus Pluvialis microalgae beyond astaxanthin,” said Efrat Kat, VP of Global Sales for Algatech. “We can now provide consumers with all the goodness of nature in one concentrated, potent, and naturally balanced complex that is delivered with minimal processing and minimal footprint.”“The astaxanthin ingredient in our AstaPure Arava whole-algae product complements the high- value omega oils, fibers, proteins, vitamins, and phospholipids that are inherent in this unique strain of microalgae, bringing the consumer all the powerful health benefits of astaxanthin by the most holistic means and closest to its natural form.”Algatech and NIS Labs say they are are committed to continued exploration of the promising Arava whole algae powder’s potential health benefits, and to provide innovative delivery forms which will leverage the new findings and distinctive form of Astaxanthin.Related news

Monterey Mushrooms gets EU approval for vitamin D-rich mushroom powder
16 Jun 2022
Monterey Mushrooms’ vitamin D-rich mushroom powder, produced using ultraviolet (UV) to boost the nutrient content, can be sold in the EU, following novel food approval from the European Food Safety Authority (EFSA).
Read more
Demand for tapioca syrup as a sweetener surges
1 Jun 2022
Seen as a better-for-you, natural sweetener, tapioca syrup is growing in demand, particularly among consumers in Asia and North America.
Read more
Nestlé launches fortified dairy drink in Pakistan to tackle micronutrient deficiencies
16 May 2022
Nestlé is targeting micronutrient deficiencies with Bunyard Iron+, a fortified dairy-based drink that provides a source of iron that it says is “three times more absorbed in the body when compared to existing available sources."
Read more
Tea flavour innovation in China unites tradition with modernity
13 Apr 2022
Chinese tea brands are innovating with new flavours, blends and formats, and even making a foray into food with tea-flavoured food and drink launches.
Read more
Brand licensing deals rise post-pandemic as consumers seek familiar and healthier products
8 Apr 2022
Longer-term brand licensing deals between food companies have become more popular in recent times – a trend set to continue and flourish, partly thanks to the pandemic, licensing experts told Ingredients Network.
Read more
China leads the global boom for probiotics
30 Mar 2022
Probiotics are experiencing a boom in global demand - particularly in China - as consumers look for functional ingredients in food and drink products that can improve their health.
Read more
A new brew: Ayurvedic coffee in India, adaptogenic coffee from Finland
10 Mar 2022
Coffee is probably one of the world’s most popular functional beverages, providing millions with their daily caffeine hit. However, some brands are taking its functional benefits further by adding in botanicals, vitamins, and other nutrients.
Read more
Plant proteins' next evolution: Lupin beans
7 Mar 2022
Delivering on taste, texture and health benefits, lupin beans are emerging as a viable contender in the race to dominate the plant-based protein industry. We look at some innovative startups using this ingredient.
Read more
Enhanced ingredients: Using biotech to create highly functional food
4 Mar 2022
Through acquisitions, investments and internal R&D, ingredient companies are harnessing biotechnology to create healthier ingredients and more functional additives.
Read more
Butter is Better: Keto is driving resurgence as a premium product
11 Feb 2022
After years of being shunned as an ingredient, fat is back thanks in large part to the popularity of the keto diet. The market for keto products is growing steadily with the global value of this category forecast to reach $15.6 billion by 2027, accordi...
Read moreAre you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation