News
The results of a new study are said to indicate that Algatechnologies’ AstaPure Arava algae powder is highly potent and has synergistic effects of the natural astaxanthin and the whole-algae complex.
The results of a new study are said to indicate that Algatechnologies’ AstaPure Arava algae powder is highly potent and has synergistic effects of the natural astaxanthin and the whole-algae complex. The research was conducted by Gitte Jensen, Ph.D., the head of NIS Labs, a US immunity research institute. The study identified a complex found in Algatech’s unique Arava strain of Haematococcus Pluvialis, cultivated organically in the desert’s harsh conditions.
AstaPure Arava is a clean-label, all-natural whole-algae complex that is said to contain all of the naturally occurring constituents of healthful Haematococcus Pluvialis algae. This species of microalgae is also the richest known source of astaxanthin.AstaPure Arava whole-algae powder, containing the whole algae, natural astaxanthin and the newly discovered natural complex is backed by research and addresses the needs of consumers seeking pure, whole-food, plant-based, non-GMO nutraceuticals.“In the study, we found complex, highly potent and synergistic effects across multiple parameters,” said Jensen. “This newly discovered biological activity was shown to positively trigger immediate immune responses as well as biomarkers involved in reparative and regenerative functions,” she adds. “These positive effects were observed even in the cell mitochondria.”Algatech says its proprietary technology mimics the microalgae habitat and natural biological processes. The microalgae is cultivated organically and is exposed to the harsh desert climate, which stimulates the microalgae to produce high levels of active compounds. Algatech’s ESL technology is said to ensure the whole algae components remain undamaged and in their natural form throughout production. According to the company, AstaPure Arava whole-algae aligns with the market demand for clean-label, sustainable, minimally processed ingredients. During 2019 Algatech is expecting to introduce new innovative products and delivery forms based on the AstaPure Arava powder.“Algatech continues to explore the full spectrum of Haematococcus Pluvialis microalgae beyond astaxanthin,” said Efrat Kat, VP of Global Sales for Algatech. “We can now provide consumers with all the goodness of nature in one concentrated, potent, and naturally balanced complex that is delivered with minimal processing and minimal footprint.”“The astaxanthin ingredient in our AstaPure Arava whole-algae product complements the high- value omega oils, fibers, proteins, vitamins, and phospholipids that are inherent in this unique strain of microalgae, bringing the consumer all the powerful health benefits of astaxanthin by the most holistic means and closest to its natural form.”Algatech and NIS Labs say they are are committed to continued exploration of the promising Arava whole algae powder’s potential health benefits, and to provide innovative delivery forms which will leverage the new findings and distinctive form of Astaxanthin.
23 Dec 2025
From trade tariffs to heavy metals in protein, we look back at some of the industry’s highlights of 2025 and round up our most-read stories of the year.
Read more
19 Dec 2025
Non-profit organisation the Food Foundation has launched a campaign, “Bang in Some Beans”, designed to increase UK consumers’ legume consumption.
Read more
12 Dec 2025
Europe’s $40.7 billion supplements market is growing fast, fuelled by demand for products that support healthy ageing, mental wellbeing, and preventive health, say experts.
Read more
11 Dec 2025
Whole Foods Market has released its top 2026 trends, predicting that a fibre frenzy will take place next year as health-conscious consumers seek out nutritious, filling options.
Read more
9 Dec 2025
With the launch of Novak Djokovic’s sorghum-based brand, the grain’s popularity in the better-for-you snacking sphere is on the rise, thanks to its nutritional and sensory properties.
Read more
8 Dec 2025
Plant-based dairy is a maturing market that still faces significant hurdles around taste, functionality, nutrition, and price, but industry is innovating fast, according to experts speaking at Fi Europe.
Read more
3 Dec 2025
Food industry stakeholders celebrated as the winners of the Fi Europe Innovation Awards were announced at a ceremony in Paris.
Read more
28 Nov 2025
Entries for the Vitafoods Europe Innovation Awards 2026 are now open! Game-changing companies have until 27 February to submit their entry across eight categories for the chance to win big.
Read more
25 Nov 2025
Cinnamon may be a top functional ingredient, but it needs stronger protocols to ensure it meets EU food safety laws and quality standards, say researchers.
Read more
24 Nov 2025
OXO’s entry into bone broth has turned the spotlight on this small but high-performance category – and there is still scope for growth, especially in the area of GLP-1 support.
Read more