News

Study: AstaPure Arava is highly potent

13 Feb 2019

The results of a new study are said to indicate that Algatechnologies’ AstaPure Arava algae powder is highly potent and has synergistic effects of the natural astaxanthin and the whole-algae complex.

Study: AstaPure Arava is highly potent

The results of a new study are said to indicate that Algatechnologies’ AstaPure Arava algae powder is highly potent and has synergistic effects of the natural astaxanthin and the whole-algae complex. The research was conducted by Gitte Jensen, Ph.D., the head of NIS Labs, a US immunity research institute. The study identified a complex found in Algatech’s unique Arava strain of Haematococcus Pluvialis, cultivated organically in the desert’s harsh conditions.

AstaPure Arava is a clean-label, all-natural whole-algae complex that is said to contain all of the naturally occurring constituents of healthful Haematococcus Pluvialis algae. This species of microalgae is also the richest known source of astaxanthin.

AstaPure Arava whole-algae powder, containing the whole algae, natural astaxanthin and the newly discovered natural complex is backed by research and addresses the needs of consumers seeking pure, whole-food, plant-based, non-GMO nutraceuticals.

“In the study, we found complex, highly potent and synergistic effects across multiple parameters,” said Jensen. “This newly discovered biological activity was shown to positively trigger immediate immune responses as well as biomarkers involved in reparative and regenerative functions,” she adds. “These positive effects were observed even in the cell mitochondria.”

Algatech says its proprietary technology mimics the microalgae habitat and natural biological processes. The microalgae is cultivated organically and is exposed to the harsh desert climate, which stimulates the microalgae to produce high levels of active compounds. Algatech’s ESL technology is said to ensure the whole algae components remain undamaged and in their natural form throughout production. According to the company, AstaPure Arava whole-algae aligns with the market demand for clean-label, sustainable, minimally processed ingredients. During 2019 Algatech is expecting to introduce new innovative products and delivery forms based on the AstaPure Arava powder.

“Algatech continues to explore the full spectrum of Haematococcus Pluvialis microalgae beyond astaxanthin,” said Efrat Kat, VP of Global Sales for Algatech. “We can now provide consumers with all the goodness of nature in one concentrated, potent, and naturally balanced complex that is delivered with minimal processing and minimal footprint.”

“The astaxanthin ingredient in our AstaPure Arava whole-algae product complements the high- value omega oils, fibers, proteins, vitamins, and phospholipids that are inherent in this unique strain of microalgae, bringing the consumer all the powerful health benefits of astaxanthin by the most holistic means and closest to its natural form.”

Algatech and NIS Labs say they are are committed to continued exploration of the promising Arava whole algae powder’s potential health benefits, and to provide innovative delivery forms which will leverage the new findings and distinctive form of Astaxanthin.

Related news

Dog food brand shakes up sector with ‘human-quality’ meat

Dog food brand shakes up sector with ‘human-quality’ meat

17 Apr 2026

UK pet food startup Years designs its premium meals based on a dog’s breed, life stage, and health, using wholefood recipes and clear plastic packaging.

Read more 
PepsiCo targeting 'big opportunity' in out-of-home snacking

PepsiCo targeting 'big opportunity' in out-of-home snacking

15 Apr 2026

PepsiCo is “restaging” its biggest brands – Lay's, Tostitos, Gatorade, and Quaker – to strengthen their out-of-home positioning as consumers continue to eat outside of the home, its CEO says.

Read more 
Emissions-reduction technologies can help brands hit green goals

Emissions-reduction technologies can help brands hit green goals

14 Apr 2026

Emissions-reduction technologies can help global manufacturers lower their environmental impact while increasing operational efficiency and making savings.

Read more 
Securing sweetness in bakery, without the sweetener effect

Securing sweetness in bakery, without the sweetener effect

13 Apr 2026

EFSA has confirmed sucralose cannot be used in most bakery applications. So, which sweeteners can manufacturers of healthy indulgent baked goods use?

Read more 
Princes Group introduces 5% price increase due to Iran war

Princes Group introduces 5% price increase due to Iran war

10 Apr 2026

UK company Princes Group has set a minimum 5% price increase on its products, making it the one of first major suppliers to openly raise prices due to the Iran war.

Read more 
The rise of CPG disruptor brands

The rise of CPG disruptor brands

9 Apr 2026

Bold, relevant, and agile disruptor brands, such as Olly and Poppi are reshaping consumer packaged goods (CPG) and driving growth in stagnant areas – reframing everything about the categories they are showing up in, say experts.

Read more 
Unreviewed GRAS chemicals in US products risk consumer confidence

Unreviewed GRAS chemicals in US products risk consumer confidence

8 Apr 2026

There are over 100 unreviewed GRAS chemicals in US food and drink products, undermining consumer trust, according to an analysis.

Read more 
Rising automation requires clear risk management strategy

Rising automation requires clear risk management strategy

6 Apr 2026

Automation is helping manufacturers reduce bottlenecks but it also comes with risks. Successful brands will have clear risk management strategies.

Read more 
Partnership between Tesco and Buy Women Built spotlights female-founded brands

Partnership between Tesco and Buy Women Built spotlights female-founded brands

2 Apr 2026

The partnership featured dedicated Buy Women Built in-store displays across more than 150 Tesco UK stores, showcasing female-founded brands.

Read more 
General Mills CEO: We are 'innovating on how we innovate' through AI

General Mills CEO: We are 'innovating on how we innovate' through AI

27 Mar 2026

Artificial intelligence (AI) tools are adding speed, depth and innovative angles to several areas of business at General Mills and will prove invaluable in enhancing brand traction globally, its CEO says.

Read more