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Tyson Foods launches protein snacks range

Tyson Foods has launched a new line of functional refrigerated protein snacks under its new brand, Pact, created to help people harness the natural benefits of food.

Developed by the company’s team of nutrition and culinary experts, the company expects Pact Snack Bites to tap into a growing functional food market projected to reach $100 billion in the U.S. by 2025.

Functional foods have the potential to offer positive effects on health and wellness and can help people fill gaps in nutrition, Tyson says.

Made with real fruits and nuts, Pact Snack Bites have 10-plus wholesome ingredients per serving and contain ingredients like kombucha, matcha and turmeric. At a time when interest in fewer ingredients on a label has gained attention, Pact has more – which, says Tyson, means more purposeful nutrition in each bite.

Pact products are also said to be a good source of protein and include live probiotic cultures, prebiotic fibre and collagen protein. Research continues to confirm the importance of gut health in overall health and well-being, Tyson says, and the fibreer, prebiotics and probiotics in Pact Snack Bites are important contributors.

“Consumers are looking for delicious, convenient foods to deliver essential protein and other functional benefits,” said Noelle O’Mara, Group President of Prepared Foods for Tyson Foods. “As one of the largest food companies in the world and a leader in protein, we are in a strong position to capture that demand as we continue to innovate with exciting new products like Pact.”

Sixty-five percent of people are seeking foods with functional benefits while the number of snacking occasions continues to increase as the lines between breakfast, lunch and dinner blur.

“We are innovating at the intersection of these trends,” said O’Mara, “giving consumers more convenient, nutritious snack options.”

Pact Snack Bites are available in four varieties using an array of ingredient combinations created to deliver both flavour and function:

Pact products do not contain artificial flavours, and while they are refrigerated to maintain freshness and functionality, they can be enjoyed without refrigeration for up to a week.

“Pact is part of our disruptive innovation model to create, iterate and bring products to market faster,” said O’Mara. “It’s also part of our multi-dimensional approach to innovation which includes creating food that is fresh and less processed, in flexible forms that fit seamlessly into consumers’ lives, and that is functional with important health and well-being benefits.”