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Arla launches whey protein coffee concept

21 Nov 2016

A refreshing whey protein iced coffee drink that is designed to build muscle, strengthen bones and boost the brain is the latest product concept to emerge from the Arla Foods Ingredients innovation pipeline.

Arla launches whey protein coffee concept

Said to be ideal for busy urban consumers, the solution delivers 20g of whey protein from Lacprodan DI-7017 per 350ml serving, which contributes to the building and maintenance of muscle mass and function. The solution is also a source of calcium and phosphorous thanks to the inclusion of Capolac milk minerals, which contribute to normal muscle function and neurotransmission, and are needed for the maintenance of normal bone health. Its content of naturally occurring caffeine from real coffee beans is similar to one to two cups of espresso.

The whey protein iced coffee will be available to see and try at the forthcoming Health Ingredients Europe trade show, which takes place in Frankfurt from 29 November to 1 December 2016. Arla Foods Ingredients will use the iced coffee concept to demonstrate how nutritious ingredients from milk can help companies develop products that tap into today’s emerging and growing categories.

Iced coffee RTDs and beverages rich in protein are two rapidly developing categories, Arla notes. According to Innova Market Insights, the number of newly launched iced coffee RTDs grew at a compound annual growth rate (CAGR) of 8.4% between 2012 and 2015. During the same period, the number of new beverages launched with a ‘high protein’ claim increased at a CAGR of 34%.

“Today’s consumers are increasingly looking for delicious, healthy and convenient foods with functional benefits, which will help them maintain a healthy body and an active mind,” said Peter Schouw Andersen, Head of Science & Sales Development at Arla Foods Ingredients. “A high quality protein and calcium beverage – such as our whey protein iced coffee concept – satisfies those needs in a way that consumers can enjoy while on the go.”

The new whey protein iced coffee has been developed as part of Arla Foods Ingredients’ latest marketing campaign, which is called ‘Whey Better Protein’. It is highlighting how whey protein solutions offer multiple application and nutrition benefits and can enable food and beverage companies to benefit from emerging trends by entering new categories that are growing quickly.