News

Bayn researching e-sensory technology to optimize sugar reduction

12 Apr 2018

As part of the development of Bayn Europe AB’s cloud-based platform and e-sensory tool for sugar reduction, the sugar reduction specialist is performing research into using e-sensory technology to optimize sugar reduced recipes.

Bayn researching e-sensory technology to optimize sugar reduction

As part of the development of Bayn Europe AB’s cloud-based platform and e-sensory tool for sugar reduction, awarded the Seal of Excellence by the EU Commission for the EU Horizon 2020 and funded by Vinnova, the sugar reduction specialist is performing research into using e-sensory technology to optimize sugar reduced recipes. Mathias Lundgren, PhD. Physical Chemistry, has worked with gingerbread cookies, mapping the aroma profile of different recipes to find ways to better mimic the original gingerbread cookie when reducing sugar in the recipe.

Traditionally, human sensory panels have been used to map the taste profile of food products, but in recent years new technologies have also made it possible to measure sensory properties and translate the results into the language of human sensory. In electronic sensory (e-sensory) of food and beverages, measurements are selected which give a direct relation to the human sensory attributes. To each sample tags such as experience, feelings and memories can also be attached. In the study, aroma profile analyses have been used to compare a sugar reduced gingerbread cookie with the original full sugar recipe.

“To replace sugar is not an easy task for the food industry as sugar is not only added to sweeten, but also plays an important role for texture, taste and colour. The use of e-sensory has been shown to be a valuable tool when developing new recipes of food products to match the aroma profiles to the target recipe. Looking at the results from the study I believe that using modern technology, such as e-sensory, can be an excellent and effective tool to reach healthier sugar reduced products,” said Mathias Lundgren, PhD. Physical chemistry, Bayn Europe AB.

For the study, two recipes of gingerbread were prepared. The sugar reduced gingerbreads were made by replacing the sugar with Eureba Bakery Blend. To compare the sensory data measured from the two recipes, an e-sensory aroma database with data from ten different gingerbread cookie manufacturers in the Swedish market was used. It was found that different aroma profiles were found in the two recipes. Based on the e-sensory analysis, Lundgren learnt that adding more cinnamon or orange peel to the sugar reduced recipe would make the sensory more like the original recipe.

“E-sensory technology is one of the components that will be used on the cloud platform that Bayn Europe is currently building. Looking at the results from the gingerbread study, we can see that e-sensory can successfully be used to help optimize sugar reduced recipes to be more like full sugar recipes. We are certain that this technology development can shorten the development time and eliminate the risk of uncertainty for food and beverage producers looking to reduce sugar. We will now continue to conduct research using e-sensory on other types of recipes,” said Patrik Edström, CEO, Bayn.

Related news

PepsiCo formulates ‘naked’ Cheetos and Doritos products

PepsiCo formulates ‘naked’ Cheetos and Doritos products

31 Dec 2025

US food giant PepsiCo has launched its Simply NKD range, a move it says reimagines its popular products with new formulations free from artificial flavours, dyes, and colours.

Read more 
Debate over ban on ‘meaty’ names for plant-based products reaches stalemate

Debate over ban on ‘meaty’ names for plant-based products reaches stalemate

26 Dec 2025

The debate over a ban on plant-based products using “meaty” terms has reached a stalemate, leaving manufacturers in limbo and still facing overhauls to their marketing and packaging.

Read more 
Has ‘clean’ had its day?

Has ‘clean’ had its day?

22 Dec 2025

Wielding clean-label positioning and fortification as marketing levers is a dangerous strategy, and brands would be better off explaining the hows and whys of the ingredients in their products, say experts.

Read more 
Pioneers of circular plastic packaging push for new policies

Pioneers of circular plastic packaging push for new policies

18 Dec 2025

Some of the world’s largest food and drink companies have grown frustrated at investing in circular packaging systems, as the majority “wait on the sidelines”.

Read more 
Whole Foods Market forecasts fibre frenzy for 2026

Whole Foods Market forecasts fibre frenzy for 2026

11 Dec 2025

Whole Foods Market has released its top 2026 trends, predicting that a fibre frenzy will take place next year as health-conscious consumers seek out nutritious, filling options.

Read more 
Sorghum emerges as better-for-you hero ingredient

Sorghum emerges as better-for-you hero ingredient

9 Dec 2025

With the launch of Novak Djokovic’s sorghum-based brand, the grain’s popularity in the better-for-you snacking sphere is on the rise, thanks to its nutritional and sensory properties.

Read more 
Innovation promise in 'maturing' plant-based dairy alternatives market

Innovation promise in 'maturing' plant-based dairy alternatives market

8 Dec 2025

Plant-based dairy is a maturing market that still faces significant hurdles around taste, functionality, nutrition, and price, but industry is innovating fast, according to experts speaking at Fi Europe.

Read more 
Turning global trade challenges into opportunities

Turning global trade challenges into opportunities

4 Dec 2025

While our food innovation ecosystem is in a healthy place, certain barriers persist. A panel of experts at Fi Europe shared their ideas and strategies for overcoming these, to fully unleash Europe’s potential.

Read more 
Celebrating the winners of the Fi Europe Innovation Awards 2025

Celebrating the winners of the Fi Europe Innovation Awards 2025

3 Dec 2025

Food industry stakeholders celebrated as the winners of the Fi Europe Innovation Awards were announced at a ceremony in Paris.

Read more 
Yuka’s food scanning app helps consumers make healthier choices

Yuka’s food scanning app helps consumers make healthier choices

2 Dec 2025

Global food scanning app Yuka helps consumers understand the content of their shopping baskets and shapes producers’ reformulation plans.

Read more