Cobell, a company owned by Symrise, has unveiled an upgraded Beverage Centre of Excellence in Exeter, UK in a move said to be part of a wider strategy to partner with British beverage companies.
Cobell, a company owned by Symrise, has unveiled an upgraded Beverage Centre of Excellence in Exeter, UK. The move is said to be part of a wider strategy by the leading supplier of juice products and taste solutions to the UK beverage industry to partner with British beverage companies via leading-edge innovation and best-in-class service.A previous significant milestone in this strategy was the acquisition of Cobell by Symrise in July 2017. Nick Russell, Managing Director of Symrise UK, explained: “The UK is the most dynamic beverage market in Europe. To win in this space you need a strong local footprint to provide innovative, fit-for-market solutions quickly and effectively. This new Centre of Excellence further expands our ability to do this.”The upgraded Centre of Excellence includes a lab area that has doubled in size, beverage application equipment and a new ambient warehouse creating room for further production enhancement.The ribbon was officially cut by Nick Russell and Paul Isherwood, Head of Technical & Quality at the SHS Group – a long-time customer of Symrise. During the opening event, customers were invited to take a tour of the upgraded facilities, participate in a presentation and roundtable discussion on the future of craft beverages in the UK and taste consumer-validated beverage prototypes that featured Symrise code of nature solutions.
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