DuPont launches HOWARU Protect EarlyLife

18 May 2016

DuPont Nutrition & Health is launching a new, clinically tested probiotic, HOWARU Protect EarlyLife, as part of its premium ingredient range. It has been formulated specifically for expectant mothers and their infants.

DuPont launches HOWARU Protect EarlyLife

DuPont Nutrition & Health is launching a new, clinically tested probiotic, HOWARU Protect EarlyLife, as part of its premium ingredient range. EarlyLife contains the probiotic strain Lactobacillus rhamnosus HN001TM and has been formulated specifically for expectant mothers and their infants.

The launch of HOWARU Protect EarlyLife is backed by what the company describes as a ground-breaking, long-term trial which demonstrated a significant protective effect against eczema during the first six years of an infant’s life. The study also demonstrated a protective effect on allergic sensitization at six years of age.

“We are extremely encouraged by the strong results given from this ongoing long-term trial for HOWARU Earlylife,” said Markus Lehtinen, R&D manager, “and importantly the effect on this group persisted up to six years of age, indicating a long term benefit for children.”

The study shows a decrease in the cumulative prevalence of eczema by 49% in children at two years of age,’ DuPont has a history of delivering innovative solutions by applying its in-depth knowledge of probiotic science The new probiotic formulation has demonstrated exceptionally encouraging trial results, Dupont said, and the company is introducing it to the market this year. Earlylife will be available as a shelf-ready dietary supplement in a convenient stick-pack format or alternatively, customers can use DuPont applications expertise when they include the ingredient in their own products.

“As the prevalence of eczema and allergies has risen worldwide, there is a growth in demand for safe dietary supplements which support the developing immune system of infants, hence the importance of HOWARU EarlyLife,” said Ole Danielsen, global marketing director, dietary supplements. “In addition, the robust shelf-life of our probiotics means that EarlyLife can be added to existing products, opening up many exciting opportunities for our customers to create their own winning food and beverage formulations.”

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