EWPA launches consumer web site

13 Jan 2020

The EWPA (European Whey Processors Association) has launched wheyforliving.com, its first B2C digital communication platform promoting the various benefits of whey protein.

The organisation says that wheyforliving.com aims to establish a European whey protein voice in the debate on social media, in line with the EWPA mission, i.e. promoting good communication and understanding on whey and related topics towards potential customers and consumers.

EWPA launches consumer web site

Initially powered by Arla Foods Ingredients from May to December 2019, the B2C online communication platform has now been officially taken over by the European Whey Processors Association (EWPA).

With this platform, EWPA plans to convey the power of whey protein, sharing science-based knowledge and information on its various benefits with European consumers. While the positive health benefits of whey protein may be common knowledge to doctors, nutrition scientists and athletes trying to improve their performance, EWPA says, they are not as well-known among the general public.

Today, the organisation notes, whey protein is indeed recognised as a protein of superior nutritional quality, containing all of the essential amino acids needed by the body on a daily basis. It also contributes to growth and maintenance of muscles and bones.

The purpose of wheyforliving.com is therefore, EWPA concludes, to inspire and ensure that discussions about whey proteins, as well as other proteins, are based on facts and science-based knowledge rather than myths or hearsay.

Related categories

Related tags

Dairy

Related news

Borden files for bankruptcy

Borden files for bankruptcy

9 Jan 2020

US dairy company Borden has announced that it has initiated voluntary reorganisation proceedings under Chapter 11 of the Bankruptcy Code.

Read more 
Fonterra takes 99.9% of Chile milk processor

Fonterra takes 99.9% of Chile milk processor

8 Jan 2020

Fonterra has purchased the minority interest in Prolesur, held by Fundación Isabel Aninat (the Fundación), as the Co-op looks to streamline its operations in Chile.

Read more 
LegenDairy Foods gets $4 million funding

LegenDairy Foods gets $4 million funding

7 Jan 2020

Agronomics has co-led a €4 million seed fundraising round of German company LegenDairy Foods alongside M Ventures, the corporate venture capital arm of science and technology company Merck.

Read more 
Dairy alternatives 'a key battlefront' - Innova

Dairy alternatives 'a key battlefront' - Innova

24 Dec 2019

‘The Plant Based Revolution’ is number two of the Top 10 Trends highlighted by Innova Market Insights for 2020 and the dairy alternatives category represents a key battlefront in this consumer-driven revolt, the company says.

Read more 
DFA realigns ingredients offering

DFA realigns ingredients offering

19 Dec 2019

Dairy Farmers of America (DFA) has realigned its Ingredients division, including dairy powders, dairy food ingredients, DairiConcepts and Berkshire Dairy, to form DFA Ingredient Solutions.

Read more 
Maxum Foods reports on dairy market

Maxum Foods reports on dairy market

6 Dec 2019

According to the Maxum Foods Global Dairy Commodity Update for December, the fundamentals underpinning the global market outlook remain positive but may weaken with improving expansion in milk supply and a slowing in trade in milk powders.

Read more 
Arla announces Nutrilac YO-4575 for booming Skyr market

Arla announces Nutrilac YO-4575 for booming Skyr market

5 Dec 2019

When looking at the total yoghurt market, Arla Foods Ingredients claims that Skyr as a product is taking an increasing piece of the total market share.

Read more 
Arla launches maternal supplement concepts

Arla launches maternal supplement concepts

29 Nov 2019

Arla Foods Ingredients has launched two maternal supplementation concepts to support children’s cognitive development during pregnancy and lactation.

Read more 
DSM to acquire Dutch cheese cultures company

DSM to acquire Dutch cheese cultures company

21 Nov 2019

DSM has reached agreement for the acquisition of CSK for €150 million. Subject to customary conditions, the transaction is expected to close before the end of the year. CSK has a track record of Dutch heritage semi-hard cheese cultures of more than 100...

Read more 
US-based First Choice Ingredients (FCI) enhances true dairy character

US-based First Choice Ingredients (FCI) enhances true dairy character

12 Nov 2019

Based in Germantown, Wisconsin, USA, First Choice Ingredients manufactures natural dairy concentrates through fermentation technology.

Read more