EWPA launches consumer web site13 Jan 2020
The EWPA (European Whey Processors Association) has launched wheyforliving.com, its first B2C digital communication platform promoting the various benefits of whey protein.
The organisation says that wheyforliving.com aims to establish a European whey protein voice in the debate on social media, in line with the EWPA mission, i.e. promoting good communication and understanding on whey and related topics towards potential customers and consumers.
Initially powered by Arla Foods Ingredients from May to December 2019, the B2C online communication platform has now been officially taken over by the European Whey Processors Association (EWPA).
With this platform, EWPA plans to convey the power of whey protein, sharing science-based knowledge and information on its various benefits with European consumers. While the positive health benefits of whey protein may be common knowledge to doctors, nutrition scientists and athletes trying to improve their performance, EWPA says, they are not as well-known among the general public.
Today, the organisation notes, whey protein is indeed recognised as a protein of superior nutritional quality, containing all of the essential amino acids needed by the body on a daily basis. It also contributes to growth and maintenance of muscles and bones.
The purpose of wheyforliving.com is therefore, EWPA concludes, to inspire and ensure that discussions about whey proteins, as well as other proteins, are based on facts and science-based knowledge rather than myths or hearsay.
Novozymes launches lactase enzyme
25 Mar 2020
Novozymes is launching Saphera Fiber, a new lactase enzyme to increase the content of fibres while also reducing sugar in fermented and non-fermented dairy products.Read more
Fonterra reports upturn for 1H2020
20 Mar 2020
Fonterra has announced its 2020 Interim Results, which show the co-operative’s financial performance has improved with increased underlying earnings and reduced debt.Read more
Innova: ice cream balance changing
16 Mar 2020
Pleasure is still the driving force behind ice cream purchases, with consumers naming its taste, the fact that it’s a treat and makes people feel happy as the top three reasons for buying it.Read more
FrieslandCampina sees OP rise, revenue decline
3 Mar 2020
For 2019, FrieslandCampina hs reported that operating profit increased by 26.3% to €432 million. Profit rose by 36.9% to €278 million mainly as a result of one-off gains and improved operating profits in Consumer Dairy and Dairy Essentials.Read more
Valio to set science-based climate targets
2 Mar 2020
Valio says it is the first Finnish food company to set climate targets in line with the Paris Agreement
Innova: dairy industry also focusing on health and pleasure
27 Feb 2020
The influence of Innova Market Insights Top Ten Trends for 2020 is, it says, clearly apparent in the dairy category, which is facing key challenges in remaining viable amid changing consumer tastes. This is particularly apparent because of the strong ...Read more
Arla Foods reports "strong global growth"
25 Feb 2020
The Arla Foods Group has announced what it describes as strong global growth for 2019, with a slight revenue increase in the UK, driven by continued growth in the company’s branded sales.Read more
Danone launches Baby Formula Track & Connect
21 Feb 2020
Danone has launched Baby Formula Track & Connect which it describes as an innovative, data-driven service for consumers and retailers giving greater transparency on the product’s farm-to-fork journey.Read more
Kerry sees 12% rise in profits
19 Feb 2020
Kerry Group has reported its business performance for the year ended 31 December 2019. Group revenue was €7.2 billion, reflecting 9.6% reported growth.Read more
Superfine Tricalcium Citrate 4-hydrate for Super Fine Results in Milk
14 Feb 2020
With the newly developed Tricalcium Citrate 4-hydrate superfine, Dr. Paul Lohmann® found the answer to a high demand on a Calcium Citrate with a sharply reduced speed of sedimentation in dairy products.Read more
Are you a supplier
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation