Follow Your Heart dips into pancake batter

17 Mar 2021

Trailblazing vegan brand Follow Your Heart has entered a new category with the launch of its Rocket Cakes bottled pancake batter mix. The mix is a refrigerated batter made from corn, white rice and millet flours and is gluten-free, soy-free and non-GMO and can be used for either pancakes or waffles.

This new product announcement comes shortly after French dairy conglomerate Danone acquired the Los Angeles-based vegan dairy maker, Follow Your Heart, in order to expand its plant-based portfolio.

Follow Your Heart dips into pancake batter
Courtesy of Follow Your Heart

Rocket Cakes is yet another addition to the growing roster of vegan brands that Follow Your Heart has pioneered. In addition to its Vegenaise, the longtime vegan brand boasts plant-based cheeses, plant-based dressings and VeganEgg as part of its product lineup. However, this foray into the baking aisle is an entirely new adventure for Follow Your Heart. In order to successfully accomplish the debut of this new product line, the brand did not develop this product in isolation. Instead, the vegan cooking business Spork Foods helped develop Rocket Cakes alongside Follow Your Heart.

The research and development for this product took five years for a recipe that would produce fluffy, better-for-you pancakes with the ability to entice consumers to consume breakfast more frequently. While an appealing product is instrumental in increasing sales, the launch of this batter also coincides with an uptick in at-home breakfast consumption.

During the pandemic, lockdowns forced many more people to remain home for the most important meal of the day, which led to a larger demand for breakfast foods, including a 25% increase in pancake consumption and a 20% jump in waffle consumption last year, according to GlobalData. With an elevated number of consumers enjoying breakfast and 71% of people saying they intend to continue to cook at home even after the pandemic ends, according to a January survey by consumer market research firm Hunter, Rocket Cakes are landing at an opportune time.

Related news

Animal-free dairy cheese appeals to over half of global consumers

Animal-free dairy cheese appeals to over half of global consumers

20 Jul 2021

Globally, 70.5% of consumers said they would be willing to buy cheese made with dairy proteins that don’t come from animals, according to a new survey from the precision fermentation company Formo and the University of Bath published in the journal Fro...

Read more 
Provenance Bio's plant-based gelatin beats animal based options on price

Provenance Bio's plant-based gelatin beats animal based options on price

12 Jul 2021

To answer the growing demand for animal-free collagen, San Francisco-based startup Provenance Bio, unveiled its first animal-free gelatin product made with its proprietary protein expression platform. The company said that the proteins it produces for ...

Read more 
PepsiCo doubles down on nonalcoholic cocktail mixers with Unmuddled

PepsiCo doubles down on nonalcoholic cocktail mixers with Unmuddled

8 Jul 2021

Legacy soda manufacturer PepsiCo is moving deeper into the non-alcoholic cocktail space with the announcement that it will debut a line of premium mixers called Unmuddled. The product line will be available beginning in September at Fresh Thyme and on ...

Read more 
The Protein Brewery inaugurates pilot plant, begins producing Fermotein

The Protein Brewery inaugurates pilot plant, begins producing Fermotein

2 Jul 2021

The Protein Brewery, a microbial fermentation startup from the Netherlands, announced that it has both completed the construction of its first commercial production plant in Breda, Netherlands and that it has delivered the inaugural samples of its food...

Read more 
Imagindairy ferments casein and whey, expects launch in two years

Imagindairy ferments casein and whey, expects launch in two years

1 Jul 2021

Israeli startup Imagindairy is aiming to take cows out of the dairy equation entirely with its animal-free casein and whey proteins that it has developed over the course of 15 years of research. The company says that its proprietary fermentation techno...

Read more 
OmniFoods splashes into seafood with new launch

OmniFoods splashes into seafood with new launch

23 Jun 2021

Asia’s plant-based protein titan OmniFoods is now stretching its portfolio to hook more customers with the launch of its first seafood analogs. The company will expand from land-based protein to sea-based protein with its new OmniSeafood line where it ...

Read more 
Chromologics addresses natural colors challenges with precision fermentation

Chromologics addresses natural colors challenges with precision fermentation

18 Jun 2021

Danish food coloring technology company, Chromologics is developing a platform to address the lack of variety in the high-performance, animal-free, sustainable food colorings market. Its first foray into the space is with the color red, and the company...

Read more 
Akua launches burger made from regenerative kelp

Akua launches burger made from regenerative kelp

14 Jun 2021

In a bid to take a slice of the plant-based burger market, New York-based Akua launched a burger made from kelp. This ocean-farmed seaweed burger also contains crimini mushrooms, pea protein, black beans, quinoa, and crushed tomatoes.

Read more 
Icelandic Provisions dips into oat milk with new skyr product

Icelandic Provisions dips into oat milk with new skyr product

11 Jun 2021

American dairy company Icelandic Provisions launched its first plant-based product, Oatmilk Skyr. When the product rolls out across the U.S. at Whole Foods Market locations, the company says that it will become the first oat milk skyr on the market.

Read more 
Unilever adds mycoprotein to its portfolio through partnership

Unilever adds mycoprotein to its portfolio through partnership

7 Jun 2021

Multinational Unilever has partnered with food tech company Enough to incorporate the startup’s mycoprotein Abunda into its plant-based products portfolio. Enough’s mycoprotein is made using fermentation to create a biomass that the company says uses a...

Read more