FrieslandCampina DMV has developed two types of protein products - whey and casein - for all the athletes of TeamNL, the elite athletes of the Netherlands.
FrieslandCampina DMV has developed two types of protein products - whey and casein - for all the athletes of TeamNL, the elite athletes of the Netherlands.“We value the quality and expertise of FrieslandCampina; therefore we approached FrieslandCampina DMV to develop both whey and a casein protein sports nutrition product,” said Marco Antonnetti, marketing director of NOC*NSF. “These products will be a part of their training and nutrition strategy. The products will be available for around 500 elite athletes.”“Elite athletes need protein supplements with a high quality, a limited amount of other ingredients and are tested for doping,” said Willem Hoogwater, commercial director of FrieslandCampina DMV. “FrieslandCampina DMV was able to develop these protein products exclusively for NOC*NSF. The market in performance nutrition is developing; we have the ambition to grow in Performance Nutrition and this is an excellent opportunity for us to show our dedication.”NOC*NSF is the main organization for organised sports in the Netherlands. The 88 member organisations account for around 28.000 sport clubs which totals more than 5 million people involved in organised sports.