PepsiCo releases SodaStream Pro for universities and offices1 Jul 2020
PepsiCo is taking its SodaStream system from its exclusive private real estate on kitchen counters to the public arena with the introduction of its SodaStream Professional that will be rolled out worldwide this fall.
This commercial system was pilot tested over the last year with Salesforce, Ford, University of Rochester and The Philadelphia International Airport, and going forward, it will be available for offices, universities and commercial spaces. The company said it does not yet have any partnerships secured.
The large-format SodaStream will allow thirsty people to customize their sparkling beverages outside of the home. PepsiCo's new system will offer a choice of various unsweetened flavors, carbonation levels and temperatures. The system is also part of a mobile-integrated ecosystem that lets individuals track how many plastic bottles they have saved from a landfill and also saves their preferred drink settings for future use.
SodaStream was acquired by PepsiCo in 2018 and has since become an integral part of the company’s "Beyond the Bottle" initiative that aims to reduce the CPG giant’s use of plastic by contributing to a circular economy that reuses plastic materials already in existence. PepsiCo estimates that the growth of its SodaStream business alone will contribute to reducing single-use plastic bottles by 67 billion units by the end of 2025. This figure could help attract sustainably-minded consumers to switch over to a refillable bottle system, especially since this machine will dispense a carbonated beverage tailored to individual specifications.
In addition to contributing to its sustainability goals, this professional SodaStream system helps PepsiCo tap deeper into the sparkling water category where Nielsen data showed sales jumped 43% between 2017 and 2018.
As sweet beverages and soda continue to fall out of favor with consumers, sparkling water has become the new darling of the beverage world and has attracted a myriad of competitors from established brands like S. Pellegrino to startups like Spindrift whose sales totaled $37.4 million for 2019, according to IRI data reported by Bevnet.
PepsiCo's latest earnings report filing illustrates the importance of sparkling water to the soda giant's portfolio. SodaStream contributed six percentage points to PepsiCo’s European net revenue growth of $1.8 billion, according to the latest earnings report filing. In addition to its SodaStream line, PepsiCo also has its own bubly brand of sparkling water which earned a top-10 mention on IRI's top New Product Pacesetters of 2019 for food and beverage list, raking in more than $100 million in sales.
While traditional carbonated water remains popular, the space is evolving rapidly and this release is an effort from PepsiCo to keep up. Instead of innovating with the introduction of trendy ingredients like caffeine and CBD, PepsiCo is catering to those with busy lifestyles. In its release, the company said “The intuitive user experience and physical look and feel integrates into users' daily routine, making it easy and exciting to hydrate.” This approach would likely be a welcome one in normal times. However, with the pandemic upending lifestyles and schedules across the globe, it will be interesting to see how popular this commercial dispenser becomes.
Canadian non-alcoholic beer brand raises $4 Million
15 Sep 2020
Canadian non-alcoholic beer brand Partake Brewing raised $4 million in a Series A funding round led by San Francisco-based equity firm CircleUp Growth Partners. Additional participation in the round came from Export Development Canada (EDC), Natural Pr...Read more
Enfamil launches infant formula containing A2 milk proteins
14 Sep 2020
Infant formula brand Enfamil launched a new, FDA-regulated line containing only A2 milk proteins and the omega-3 protein DHA, a key building block in brain and eye development. The A2-only dairy is sourced directly from European cows that naturally pro...Read more
PepsiCo’s Naked smoothies switch to 100% recycled plastic in the UK
9 Sep 2020
In the UK, Naked smoothies, including Naked Machines, Naked Lean and Naked Zing are now rolling out in bottles that are made from 100% recycled plastic. PepsiCo also updated the labels on these bottles to attract consumers attention to the use of the r...Read more
European wine industry suffers another blow in beleaguered year
4 Sep 2020
Despite demand for alcohol, including wine, surging during the pandemic, the global wine industry has been suffering as a result of trade restrictions, labor shortages, and now, weather woes. In Italy’s northern Veneto region, a violent storm at the en...Read more
Drizly raises $50m to expand booze delivery
1 Sep 2020
E-commerce alcohol delivery service Drizly announced it closed a $50 million funding round led by the investment firm Avenir with participation from Tiger Global and other existing investors. This additional funding brings the company’s total fundraisi...Read more
Coca-Cola introduces recyclable paperboard rings on its multi-packs
31 Aug 2020
As a result of its effort to remove all unnecessary hard to recycle plastic from its portfolio in Western Europe, Coca-Cola is introducing a paperboard packaging alternative called CanCollar in Spain.Read more
Adaptogenic coffee raises $2.7 million to reimagine coffee
24 Aug 2020
Coffee company, Taika, raised $2.7M in seed funding for its adaptogen-infused, ready-to-drink (RTD) beverages. The investment round was led by Kindred Ventures with participation from Obvious Ventures and World Champion Barista James Hoffman. In the co...Read more
Australia is converting stale beer into electricity
21 Aug 2020
When lockdowns closed pubs, watering holes around Australia found themselves saddled with kegs of ales and lagers that were slowly passing their expiration date. However, instead of dumping them down the drain – which would require additional disposal ...Read more
Lemon water brand gets celebrity investment
18 Aug 2020
Cold-pressed lemon water beverage, Lemon Perfect, closed a $6.6 million funding round led by Beechwood Capital, The Big Squeeze, Goat Rodeo Capital, LivWell Ventures, Melitas Ventures, R3 Venture Partners, the RCV Frontline Fund, the Stage 1 Fund, and...Read more
Oskar Blues Brewery partners with French’s for a mustard beer
14 Aug 2020
To honor National Mustard Day in the U.S., yellow mustard brand French’s paired up with Oskar Blues Brewery to produce French’s Mustard Beer. The wheat beer is available for a limited time in Oskar Blues Brewery taprooms as well as online at CraftShack...Read more
Are you a supplier
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation