PepsiCo releases SodaStream Pro for universities and offices1 Jul 2020
PepsiCo is taking its SodaStream system from its exclusive private real estate on kitchen counters to the public arena with the introduction of its SodaStream Professional that will be rolled out worldwide this fall.
This commercial system was pilot tested over the last year with Salesforce, Ford, University of Rochester and The Philadelphia International Airport, and going forward, it will be available for offices, universities and commercial spaces. The company said it does not yet have any partnerships secured.
The large-format SodaStream will allow thirsty people to customize their sparkling beverages outside of the home. PepsiCo's new system will offer a choice of various unsweetened flavors, carbonation levels and temperatures. The system is also part of a mobile-integrated ecosystem that lets individuals track how many plastic bottles they have saved from a landfill and also saves their preferred drink settings for future use.
SodaStream was acquired by PepsiCo in 2018 and has since become an integral part of the company’s "Beyond the Bottle" initiative that aims to reduce the CPG giant’s use of plastic by contributing to a circular economy that reuses plastic materials already in existence. PepsiCo estimates that the growth of its SodaStream business alone will contribute to reducing single-use plastic bottles by 67 billion units by the end of 2025. This figure could help attract sustainably-minded consumers to switch over to a refillable bottle system, especially since this machine will dispense a carbonated beverage tailored to individual specifications.
In addition to contributing to its sustainability goals, this professional SodaStream system helps PepsiCo tap deeper into the sparkling water category where Nielsen data showed sales jumped 43% between 2017 and 2018.
As sweet beverages and soda continue to fall out of favor with consumers, sparkling water has become the new darling of the beverage world and has attracted a myriad of competitors from established brands like S. Pellegrino to startups like Spindrift whose sales totaled $37.4 million for 2019, according to IRI data reported by Bevnet.
PepsiCo's latest earnings report filing illustrates the importance of sparkling water to the soda giant's portfolio. SodaStream contributed six percentage points to PepsiCo’s European net revenue growth of $1.8 billion, according to the latest earnings report filing. In addition to its SodaStream line, PepsiCo also has its own bubly brand of sparkling water which earned a top-10 mention on IRI's top New Product Pacesetters of 2019 for food and beverage list, raking in more than $100 million in sales.
While traditional carbonated water remains popular, the space is evolving rapidly and this release is an effort from PepsiCo to keep up. Instead of innovating with the introduction of trendy ingredients like caffeine and CBD, PepsiCo is catering to those with busy lifestyles. In its release, the company said “The intuitive user experience and physical look and feel integrates into users' daily routine, making it easy and exciting to hydrate.” This approach would likely be a welcome one in normal times. However, with the pandemic upending lifestyles and schedules across the globe, it will be interesting to see how popular this commercial dispenser becomes.
Spiritless, a non-alcoholic bourbon hailing from bourbon country
2 Jul 2020
Much as the name indicates, a new, alcohol-free bourbon has appeared on the U.S. market. Called Spiritless Kentucky 74, this libation hails from the heart of bourbon country and became available at the end of June.Read more
Nestlé contemplates divestiture of North American Waters division
19 Jun 2020
Nestlé announced last week that it is considering selling the majority of its North American Nestlé Waters business unit. The Swiss company said it would retain its international brands Perrier, S.Pellegrino and Acqua Panna and will sell regional brand...Read more
La Colombe Coffee Roasters introduces draft chocolate milk
12 Jun 2020
The company known for portable cans of ready-to-drink coffee has entered a new segment: chocolate milk. Made with lactose-free milk, the draft version of a childhood favorite is crafted with real cocoa and then infused with nitrous oxide to imbue that ...Read more
COVID-19 may permanently change how we buy alcohol
21 May 2020
Online sales of alcohol are skyrocketing due to restrictions on movement that inhibit consumers from enjoying their favorite cocktails outside the confines of their house and deter in-person trips to the supermarket. According to data from Nielsen, e-c...Read more
Jack Daniels and Drinkworks team up for cocktails in a pod
12 May 2020
Jack Daniels Lynchburg Lemonade is now conveniently in a pod. Through a partnership between Brown-Forman and Drinkworks, the classic lemonade, whiskey, triple sec combination is now available for a limited time with the touch of a button on the Drinkwo...Read more
Study shows coffee brewing methods are linked to heart health
6 May 2020
Norwegian researchers published a new study in the European Journal of Preventive Cardiology that demonstrated an association between drinking filtered coffee and a 12% lower risk of heart disease in men and a 20% lower risk in women. Drinking filtered...Read more
Chicken protein now comes bottled for convenience
5 May 2020
Singaporean workout enthusiast, Brian Chia, brought BE ALPHA meat-based protein smoothies to Singapore where he has found commercial success. He is now looking to expand his meal replacement beverage to the U.S. and other countries.Read more
Grupo Modelo suspends beer production in Mexico
13 Apr 2020
Grupo Modelo will temporarily stop brewing Corona beer and other brands to comply with the Mexican government’s order to suspend all non-essential activities in the wake of a growing number of cases of COVID-19. The order for the temporary suspension r...Read more
COVID-19 negatively impacts Q1 alcohol and dairy sales in China
3 Apr 2020
Euromonitor released a report revealing that both alcohol and dairy sales have suffered as a result of the extended quarantine in many Chinese cities during the first quarter of the year.Read more
Unilever to exit tea business?
3 Feb 2020
Unilever has announced its financial results for 2019, reporting sales growth of 2.9%, operating margin up by 50bps and EPS up 8.1%.Read more
Are you a supplier
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation