Probi gets largest ever probiotics order15 Jan 2015
Swedish biotechnology company Probi has announced that it has secured its largest order to date, valued at MSEK 17, from the US company NBTY. Probi is to supply probiotic products that will be included in an already well-established consumer product. In the US, the company said, demand for well-documented probiotic products is considerable and the […]
Swedish biotechnology company Probi has announced that it has secured its largest order to date, valued at MSEK 17, from the US company NBTY. Probi is to supply probiotic products that will be included in an already well-established consumer product. In the US, the company said, demand for well-documented probiotic products is considerable and the market has been growing by 20% plus over the last couple of years.
In 2014, Probi says it experienced strong growth in the consumer healthcare business area, largely attributable to successful launches in the North American market. The MSEK 17order compares with total sales by the company of slightly more than MSEK 24 in the North American market during the first nine months of 2014.
Probi’s bacterial strains will be included in a product that is already sold through retailers in the US market under the Nature’s Bounty brand. Probi’s product brand will appear on the customer’s product.
“We are continuously looking for ways to strengthen our product offerings and are excited to be upgrading our Probiotic 10 offering by adding more, well-documented bacterial strains. Probi’s high quality strains are a perfect fit for us, and the company will now become a key supplier of probiotics for digestive and immune health”, said Kimberly Vigliante, SVP of Marketing at NBTY.
“Naturally, we are extremely upbeat about the great demand for our products. Probi’s extensive research over the years has provided well-documented products with proven health benefits that are now increasingly in demand in several markets”, said Peter Nählstedt, CEO of Probi.
NBTY is said to be the largest US player in the VMS (Vitamins, Minerals and Supplements) segment. During the autumn 2014, NBTY successfully launched a number of VMS products under the Nature’s Bounty brand, including Probi’s digestive health product Probi Digestis, in supermarkets and pharmacies in the US. Earlier in 2014, NBTY also launched products featuring Probi Digestis in the health food sector and direct to consumer.
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