Pulmuone acquires Vitasoy

28 Mar 2016

Pulmuone Foods is to purchase substantially all of the assets of Vitasoy USA, which includes acquiring the Nasoya brand, said to be America's number one tofu brand.

Pulmuone acquires Vitasoy

Pulmuone Foods is to purchase substantially all of the assets of Vitasoy USA, which includes acquiring the Nasoya brand, said to be America's number one tofu brand, and, the company says, solidifying its position as the world's leading tofu company with strong operations footholds within the global tofu markets of Korea, U.S., Japan and China.

Pulmuone Foods USA was established in 1991 and is headquartered in Fullerton, CA. The acquisition of substantially all of the commercial assets of Vitasoy USA Inc., including the Nasoya, Azumaya And San Sui brands, is said to be highly complementary and synergistic operationally, logistically, as well as within sales and distribution. Through the expanded business scale resulting from this acquisition, Pulmuone said it expects to continue to strengthen its leadership position within the tofu market and to rapidly expand its category footprint beyond tofu.

"Pulmuone now has a strong national platform and presence that will not only drive manufacturing and logistics synergies, but will also enable us to leverage a comprehensive sales and distribution infrastructure to further drive availability of our brands and products within the USA," said H. Y. Lee, CEO of Pulmuone Foods. "This expanded business scale within the USA market will also be the beachhead to drive development and growth of Pulmuone beyond the tofu category."

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