Salt of the Earth launches Umamix Bold

6 Apr 2016

Salt of the Earth has launched Umamix Bold for multiple food applications in the food manufacturing and food service industries. The new, all-natural ingredient is designed to simultaneously reduce sodium and boost flavour.

Salt of the Earth launches Umamix Bold

Salt of the Earth has launched Umamix Bold for multiple food applications in the food manufacturing and food service industries. The new, all-natural ingredient is designed to simultaneously reduce sodium and boost flavour. Umamix Bold is a new addition to the company's recently developed Umamix line.

Food technologists and chefs constantly seek real innovation, Salt of the Earth believes, with reducing sodium as just one goal in developing today’s new products. To effectively compete, new foods must, says the company, be tasty and “wow” consumers with a bold, exotic flavour. Umamix Bold fits perfectly into this slot, Salt of the Eartgh claims. The all-natural ingredient contains a proprietary combination of sea salt, tomato concentrate, and mushroom and seaweed extracts. It also helps to eliminate the use of monosodium glutamate (MSG) in savoury foods. According to a recent study conducted by MMR Research, 30% of global consumers actively seek products with a clean label. Umamix Bold is non-GMO, MSG-free and does not contain any artificial colours, preservatives or e-numbers. It enables a clean label claim and helps companies in their efforts to launch healthier products.

“Consumers are aware of the World Health Organization’s (WHO) call to reduce sodium and, at the same time, they demand cleaner products with natural positioning,” said Revital Ben Shachar, marketing manager for Salt of the Earth. “We don’t consume food just to feel satiety; we want so much more from our food today. For example, eating in a restaurant involves all of our senses — appearance and texture are not enough. A food must be healthful, look great and taste delicious. Umamix Bold has an exotic taste that can enhance the flavor of a variety of products.”

“Umamix bold fits perfectly in with the current flavour trends in Europe and the USA market,” notes Dror Levy, food service export manager for Salt of the Earth. “Bold flavuors that also deliver health benefits are on the rise. The alluring taste of umami so favoured in Asian cuisine fits well in new gourmet recipes as well as in processed foods. Umamix Bold is a new member of our sodium-reduction line and makes a perfect addition to our previously launched Umamix.”

A successful trial conducted with a leading processed meat company in Israel is said to have shown that replacing salt with Umamix Bold in sausages can improve flavour and easily decrease sodium by up to 30%.

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