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Scarily good: Top food launches for Halloween 2022

Second only to Christmas, Halloween continues to entice consumers into indulging in seasonal offerings that include confectionery, cakes, beverages, and even themed cheeses.

Limited edition and seasonal themed product launches can benefit manufacturers as consumers enjoy the novelty factor, particularly for short-time consumption occasions.

So, from creepy cakes to scary sweets, here are some food and drink products launching in time for Halloween.

Kellogg’s orange-coloured Rice Krispies

Kellogg's launches a Rice Krispies Shocking Orange Coloured Cereal that “adds the fun of a festive fall colour”, it said.

"We love seeing the scary-delicious treats families dream up with Kellogg's Rice Krispies Cereal for the Halloween season and beyond," said Sadie Garcia, director of brand marketing at Kellogg Company. "Our new Shocking Orange cereal offers the classic flavour and crispy crunch of Kellogg's Rice Krispies Cereal. From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire."

Available now at retailers throughout the US, the cereal is priced at $4.49 (€4.45) for a 7.50-ounce box and $5.49 (€5.44) for a 12-ounce box.

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Heinz black garlic mayo

Heinz launched its first black garlic mayo in time for Halloween. It comes in three collectible and limited-edition designs - Skeleton, Pumpkin and Vampire.

Combining Heinz’s vegan mayo with the flavour of black garlic, this umami-tasting sauce will be the focus of a pop-up store dedicated to the product in Transylvania, Romania, home of Count Dracula.

The shop will open its doors at midnight on October 31st (Halloween night). It will also be available to sample at Disneyland Paris’ Lucky Nugget Saloon in Frontierland and Annette's Diner in Disney Village during Halloween Festival till 6 November.

Mars Wrigley: M&M Cookies and Screeem

Meanwhile in Australia, Mars Wrigley launched its M&M Cookies and Screeem, a milk chocolate treat that combines chocolate candy taste with a crunchy outer shell.

The confectionery giants have also launched Skittles Rotten Zombie, available in Chilling Black Cherry, Petrifying Citrus Punch, Blood Red Berry, Boogeyman Blackberry and Mummified Melon flavours along with a ‘surprise,’ Rotten Zombie.

M&M Cookies and Screeem retail for $4.50 (€2.89) for a 130g pack while Skittles Rotten Zombie retails for $5.00 (€3.21) for a 180g pack. They are now available across the country’s independent supermarkets and retailers.

Mr Kipling launches healthier toffee apples

Britain’s Premier Foods is offering a healthier Halloween option with its new Mr Kipling Deliciously Good Toffee Apple Pies. Apples covered in toffee are a traditional treat for Halloween.

Available from September in the UK, Mr Kipling’s Toffee Apple Pies contain real fruit and have 30% less sugar than standard pies, making them a popular choice for the health conscious.

“Whether those celebrating will opt for trick or treating or holding get togethers at home with friends and family, our range will offer ideal treats and the latest addition will help retailers target an even broader range of shoppers,” said Premier Foods brand director for Sweet Treats, Mathew Bird.

Starbucks Spook-a-ccino

Finally, exclusive to Starbucks in Singapore, the coffee chain launched a Spook-a-ccino in time for Halloween.

The beverage blends sweet potato with ice, whipped cream and matcha powder along with chunks of sweet potato and a black cat topper, to create a green and purple hue.

Now available in stores and via Mobile Order & Pay, the Spook-a-ccino (from S$8.20 (€5.78)) can also be delivered when ordered with Starbucks Delivers or other approved delivery partners.