News
Norwegian researchers published a new study in the European Journal of Preventive Cardiology that demonstrated an association between drinking filtered coffee and a 12% lower risk of heart disease in men and a 20% lower risk in women. Drinking filtered coffee was shown to reduce the risk of mortality more than drinking no coffee at all. Drinking unfiltered coffee raised the risk of coronary heart disease.
Overall, the lowest mortality rate was found for those drinking one to four cups of filtered coffee per day. Consuming five to eight filtered cups daily corresponded to a 7% increase in heart health risks and 9+ cups of filtered coffee a day carried a 9% increase in risk for both men and women.

The study was conducted with data collected from 509,000 Norwegian men and women aged 20-79 from 1985 to 2003. In the study, 59% of participants indicated they preferred filtered brew while 20% preferred unfiltered. Only 12% did not drink coffee.
In the paper, researchers hypothesized the lower mortality associated with filtered coffee as compared with no coffee arises from coffee being rich in antioxidants, including polyphenols, which inhibit the oxidation of low-density lipoprotein (LDL)-cholesterol. The LDL cholesterol, which is often known as “bad” cholesterol, contributes to heart disease because it contains diterpenes kahweol and cafestol, which raise lipid content in the body. In unfiltered coffee, the concentrations of these components are 30 times higher than in filtered coffee.
Researchers were unable to say if their findings were applicable to other populations in the world. However, they said, “It is reasonable to assume that the cholesterol raising effect of unfiltered coffee is generalizable.”
Other studies have shown similar results. Research published in 2017 in the Annals of Internal Medicine linked drinking two to three cups of coffee daily with an 18% lower risk of death, with emphasis put on the reduction in heart disease. In 2018, a study by U.S. cancer researchers echoed those findings and claimed that drinking up to eight cups per day does not increase the risk of death. Even more recently, in 2019, researchers from the Queen Mary University of London presented findings that consuming up to 25 cups of coffee daily may not be as harmful to heart health as people once imagined.
These findings are good news for consumers who look to an old fashioned cup of drip coffee to jolt their day into motion, which is 64% of Americans, according to a survey from the U.S. National Coffee Association cited by Reuters. It is also good news for coffee purveyors who are looking to capitalize on the increase in coffee’s popularity. Coffee consumption has ballooned to a projected compound annual growth rate (CAGR) of 3.6% between 2020 and 2025, up from a CAGR of 3.1% between 2018 through 2020, according to Statista research.
With millions of cups of Jo being consumed daily, the news that coffee may indeed be good for one’s health will be welcome information for a population that is increasingly fond of the pick-me-up brew.
30 Dec 2025
A rapid increase in modern food retail has given retailers growing influence over consumer diets, according to global non-profit ATNi’s latest assessment.
Read more
26 Dec 2025
The debate over a ban on plant-based products using “meaty” terms has reached a stalemate, leaving manufacturers in limbo and still facing overhauls to their marketing and packaging.
Read more
16 Dec 2025
Trend forecasters predict that sensory elements will play a larger role, helping food and beverage brands differentiate themselves in a competitive market in 2026.
Read more
3 Dec 2025
Persistent tariffs on EU food and beverage exports have helped drive record levels of M&A activity between European and US companies this year, according to analysis by ING.
Read more
30 Nov 2025
The Non-UPF Program has extended its certification scheme to the wider food sector, championing a move towards healthier consumption habits.
Read more
26 Nov 2025
UPFs are consistently associated with an increased risk of diet-related chronic diseases, according to a comprehensive review of global evidence in The Lancet .
Read more
25 Nov 2025
Cinnamon may be a top functional ingredient, but it needs stronger protocols to ensure it meets EU food safety laws and quality standards, say researchers.
Read more
20 Nov 2025
Oat Barista is a clean label, sustainable, and innovative drink base specifically designed to create the perfect foam in one single ingredient.
Read more
18 Nov 2025
Gen Z and millennial consumers’ preferences for transparency, functionality, and purpose are “redefining the very nature of consumption itself”, says SPINS.
Read more
17 Nov 2025
Trend forecasters expect food and drink to move more fluidly across occasions, functions, and formats as consumers seek versatility, novelty, and convenience.
Read more