UK’s Ceder’s gin is debuting in the U.S.

5 Nov 2020

Ceder’s non-alcoholic gin debuted in the U.S. this past October, launching in retail and on-premise locations in Connecticut, Delaware, Maryland, Virginia and Washington D.C as well as online.

The alternative gin product arrived on the market two years ago in the UK and has since expanded to 24 different markets with its four different expressions that contain 1-2 calories per serving with zero sugar. In the U.S., the 500-milliliter bottles will retail for $21.99.

UK’s Ceder’s gin is debuting in the U.S.

Despite a surge in alcohol sales at the beginning of the pandemic, sales have slowed for libations while nonalcoholic beverages have begun to gain ground. According to Nielsen, nonalcoholic beer sales went up 44% in the U.S. in May compared to the same time last year. However, this trend is not a new development resulting from the pandemic.

Nonalcoholic drinks came into the spotlight over the last decade as consumers searched for alternatives to liquor, beer and wine, and trends such as Dry January and Sober October began stretching into other months throughout the year. Sober curious customers, as well as those who opt not to imbibe, have driven low- and no-alcohol beverage sales to climb 32.1% from 2019 to 2022, a fivefold increase over the sales recorded between 2014 and 2019, per IWSR data compiled by the Wall Street Journal.

This rise in popularity has prompted big alcohol manufacturers to begin to target these sober consumers through launches of their own low- or non-alcohol products. AB InBev is working toward converting 20% of its global beer volumes to no- and low-alcohol beers by 2025. And the world’s largest brewery isn’t alone. Heineken and Diageo have also made moves to capitalize on the growth of this segment. In 2019, Diageo took a majority stake in the U.K.’s Seedlip, which was the first nonalcoholic spirits brand on the market.

Things have changed since the days where Seedlip was the only option available. Now boutique distillers around the world are jumping into the category and releasing non-alcoholic versions of liquors from gin to whiskey. Other beverage companies like Coca-Cola that are not traditionally in the alcohol space are also working to respond to the growing trend.

Ceder’s is a newer entrant into the market and features botanicals unique to South Africa’s Cederberg mountains that are blended with Swedish water. Although a craft spirit in a fast-expanding category, Ceder’s will have to come up against a lot of competition in order to stand out.

Related news

Pepsi debuts its own “Cocoa” Cola flavor

Pepsi debuts its own “Cocoa” Cola flavor

13 Jan 2021

PepsiCo is fanning the fires of the cola wars with the release of its new Pepsi “Cocoa” Cola flavor. The new soda reportedly has a taste that blends the classic Pepsi soft drink with flavors of hot cocoa and marshmallow.

Read more 
Coca-Cola cuts 2,200 jobs and restructures

Coca-Cola cuts 2,200 jobs and restructures

5 Jan 2021

The saying, new year, new you has a whole new meaning for the soda corporation Coca-Cola that is reducing its workforce by 2,200 people in an effort to restructure and respond to ripple effects from the pandemic. Layoffs and buyouts in the U.S. will co...

Read more 
Plant-based Cure Hydration raises $2.6 million, plans expansion

Plant-based Cure Hydration raises $2.6 million, plans expansion

18 Dec 2020

Functional hydration brand Cure Hydration announced it closed a $2.6 million seed funding round led by led by Lerer Hippeau with additional participation from M3 Ventures, Litani Ventures, Andy Roddick, Nas, Matthew Dellavedova, Philip Krim, co-founder...

Read more 
Finnish coffee brand Meira launches a bio-based sustainable cup

Finnish coffee brand Meira launches a bio-based sustainable cup

11 Dec 2020

Helsinki-based coffee roaster Meira released a new line of coffee called Vallilan Paahtimo with the aim of offering a more sustainable cup of coffee – both inside and out. The coffee is a single-origin, sustainably grown variety that is then packaged i...

Read more 
Abbott launches infant formula with immune component

Abbott launches infant formula with immune component

10 Dec 2020

Infant nutrition company Abbott Nutrition launched its new Similac line Pro-Advance which is its “closest formulation to breast milk” and includes added 2’-FL HMO prebiotic for infant immune support. The company is launching this product in Canada wher...

Read more 
Lactalis moves more brands into Indian market

Lactalis moves more brands into Indian market

8 Dec 2020

French brand Lactalis is expanding its hold in the Indian market through the launch of its UHT toned Lactel milk brand. These one-liter packs are fortified with vitamins A and D will retail for Rs70 ($0.94).

Read more 
Terra Kaffe closes funding for single-serve, podless espresso machine

Terra Kaffe closes funding for single-serve, podless espresso machine

1 Dec 2020

Superautomatic espresso maker Terra Kaffee closed a $4 million funding round with the New York-based venture capital fund The Seed Lab, bringing its total funding to just shy of $5 million since its debut in 2019.

Read more 
Heineken is now brewing its Sol beer with solar

Heineken is now brewing its Sol beer with solar

25 Nov 2020

Heineken is one step closer to its goal of increasing the share of renewable energy in its beverage production to 70% by 2030 with the installation of 9,212 solar panels at its brewery in the Netherlands where it produces Sol beer.

Read more 
Plant-based energy shots experience buzz in the market

Plant-based energy shots experience buzz in the market

16 Nov 2020

Plant-based options are making inroads into a variety of categories within the food and beverage market. Go Big and Proper Wild are two new entrants into the space that are taking aim at a small category that has yet to experience significant innovatio...

Read more 
Coca-Cola reveals its new paper bottle prototype

Coca-Cola reveals its new paper bottle prototype

11 Nov 2020

Atlanta-based beverage company Coca-Cola announced that it is testing a paper bottle prototype this month for both still and carbonated beverages. While this prototype will be tested in limited markets, Coca-Cola said that it is “too early” to specific...

Read more