Welch's extends FruitWorx

8 Jul 2016

Welch’s Global Ingredients Group has launched FruitWorx Concord Grape Juice Powder, extending a range that already includes a range of Concord and Niagara grape-based fruit pieces, flakes and pastes.

Welch's extends FruitWorx

Welch’s Global Ingredients Group has launched FruitWorx Concord Grape Juice Powder.

The powder is made with a proprietary dehydration process that is said to gently remove all the water from the fruit juice but captures its natural wholesomeness and retains its bold flavuor and rich purple colour. The resulting product is described as a free-flowing, soluble, low water activity powder, ideal for adding a unique and compelling twist to a host of applications, including:

+ Nutraceuticals, supplements and pharmaceuticals

+ Confectionery – such as candies, gums, chocolates, fillings and icings

+ Dairy products – fluid, cultured and frozen

+ Baked goods – breads, snack bars, cookies and biscuits

+ Snacks – including dry snacks, baby snacks, crackers and fillings

+ Dry beverages – such as tea blends and coffees

+ Seasoning blends – for sauces, dips and dressings

The company says that FruitWorx Concord Grape Juice Powder is made with real fruit juice, delivers natural fruit sugars, is free from artificial colours, flavours or preservatives, and is non-GMO. In addition, it delivers the same kind of polyphenols found in Welch’s 100% Grape Juice.

“Nearly two years ago Welch’s Foods established the Welch’s Global Ingredients Group to deliver the many benefits of the Concord grape to more people and places, in a range of new product formats,” said Wayne Lutomski, Vice President of International & Global Ingredients, “FruitWorx Concord Grape Juice Powder enables us to continue this mission, offering our customers a convenient way to bring the goodness of the Concord grape to a very wide range of applications, many of which are completely new categories for Welch’s Global Ingredients Group. We’re incredibly excited by the prospect of more people experiencing the Concord grape, and by the prospect of working with new partners across the world.”

The new Concord grape juice powder is an extension of the existing FruitWorx brand, which already encompasses a range of Concord and Niagara grape-based fruit pieces, flakes and pastes, made using a concentration process called URC, developed by Taura Natural Ingredients. Welch’s Global Ingredients Group also supplies Concord and Niagara grape juices as single-strength juices, concentrates and purées.

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