News

Arjuna launches OXYSTORM

29 Apr 2016

Arjuna Natural is launching OXYSTORM standardized nitrate to the sports nutrition market, noting that the latest clinical research results show that OXYSTORM can help athletes work out longer and harder.

Arjuna launches OXYSTORM

Arjuna Natural is launching OXYSTORM standardized nitrate to the sports nutrition market, noting that the latest clinical research results show that OXYSTORM can help athletes work out longer and harder.

OXYSTORM is an extract of Amaranthus, one of the sources of nitrate in nature. Arjuna’s patent-pending production process is claimed to deliver an optimum level of nitrate content from the leaves of Amaranthus species – 9,000 mg/100 g - which is said to be more than the amount of nitrate from beetroot powder and beet juice. Offered as a powder, OXYSTORM is highly water-soluble and has a neutral pH, making it appropriate for a range of applications, including energy bars and sport drinks.

Clinical research published in January online in advance of print in the journal Nutrition shows that a single oral dose of Amaranthus extract is able to increase the levels of NO3 and NO2 in the body for at least eight hours. An increase in NO3 and NO2 levels can help improve the overall performance of people engaged in dynamic sports or other physical activities.

“There is a growing demand for nitrate for athletes in sports nutrition products, and OXYSTORM fits well into this slot,” said Benny Antony, Joint Managing Director for Arjuna. “Simultaneously, it addresses hypertension and demonstrates several cardiovascular health benefits."

According to Arjuna, bacteria in the mouth converts nitrate to nitrite that is then circulated in the bloodstream. In conditions of low oxygen availability, nitrite is converted into nitric oxide, which is known to play a number of key roles in cardiovascular health and metabolic control. Dietary nitrate supplementation increases plasma nitrite concentration and reduces resting blood pressure.

“Beetroot powder and beet juice have typically been used to support nitrite levels but they contain comparatively low levels of nitrate in a typical serving. Moreover, the nitrate amount can vary widely based on where and how the plants were harvested and processed,” said Antony. “OXYSTORM is a potent form of nitrate for sports nutrition applications. It’s standardized to 9-10% nitrate content. But almost important is what isn’t in OXYSTORM: Reducing sugars and Oxalates. Many beet-based products contain relatively high amounts of inherent reducing sugars and oxalates.”

Related news

EFSA to put microplastics under the food safety microscope

EFSA to put microplastics under the food safety microscope

6 Mar 2026

EFSA scientists will investigate the health risks of microplastics by 2027 – but what should food brands do in the meantime?

Read more 
‘Only … Ingredients’ but more food waste?

‘Only … Ingredients’ but more food waste?

5 Mar 2026

British retailer Marks and Spencer has introduced 12 new products to its 'Only … Ingredients' range, as brands are advised to focus on “transparent communication”.

Read more 
Are consumers willing to pay for innovative sustainable foods?

Are consumers willing to pay for innovative sustainable foods?

4 Mar 2026

Innovative sustainable animal products and plant-based alternatives can plug health and environmental concerns – but consumer willingness to pay for these products remains variable, finds an EU-funded study.

Read more 
Lidl top for climate progress – but gaps remain in the retail sector

Lidl top for climate progress – but gaps remain in the retail sector

2 Mar 2026

Lidl is “setting the pace” in Europe's transition towards sustainable food systems. How did other European supermarkets score, according to Superlist Environment Europe 2026?

Read more 
What’s the best positioning for healthy indulgent products?

What’s the best positioning for healthy indulgent products?

27 Feb 2026

For healthy indulgent products, messaging around enjoyment resonates more strongly than “guilt-free”, according to a study by EIT Food.

Read more 
Canada adopts front-of-package nutrition warning labels

Canada adopts front-of-package nutrition warning labels

19 Feb 2026

Food and drink products in Canada must now carry warning labels for high saturated fat, sugar, and sodium content – a move designed to help consumers make more informed purchasing decisions.

Read more 
Tesco hits healthy food sales target

Tesco hits healthy food sales target

18 Feb 2026

The UK’s largest supermarket chain has achieved its target to increase the proportion of sales from healthier products to 65% by 2025.

Read more 
Vitafoods Innovation Awards calling for bright ideas

Vitafoods Innovation Awards calling for bright ideas

10 Feb 2026

The Vitafoods Europe Innovation Awards 2026 promote nutraceutical NPD and innovation. Here, some of this year’s jury members discuss what they will be looking out for.

Read more 
Digital energy management will fuel food production in 2026

Digital energy management will fuel food production in 2026

9 Feb 2026

Using AI to manage digital energy consumption in factories is the latest strategy in manufacturers’ toolbox for sustainable operations and efficient energy use.

Read more 
How industry can future-proof food procurement

How industry can future-proof food procurement

5 Feb 2026

Global food supply chains must adapt procurement strategies to remain resilient and sustainable, according to a World Economic Forum paper.

Read more