News
Public sector caterers serving schools, universities, hospitals and care homes have pledged to reduce the amount of meat served on their menus by 20%. There is simultaneously a focus on reducing overall red meat offerings.
In response to a study earlier this year from the UK’s official climate change advisors that recommend people cut their consumption of beef, lamb and dairy products they eat by a fifth to combat climate change, caterers have committed to doing just that. This voluntary effort was spurred by public sector catering group PSC100 with the launch of the #20percentlessmeat campaign in the April issue of the trade magazine Public Sector Catering.
A reduction of meat consumption at this scale will remove 9m kg of meat from plates and 200,000 metric tonnes of carbon (the equivalent of 400,000 cars) from the atmosphere every year. For farmers, it means a reduction in demand for animal protein - 45,000 cows or 16 million chickens to be exact.
Farmers expressed fury at this initiative. The Daily Mail reported that British farmers were aghast at the commitment from the public sector, and Richard Findlay, Livestock Board Chairman of the National Farmers Union, stated the effort to reduce meat consumption and improve the environment was 'wholly inaccurate' and 'frankly ridiculous.'
However, multiple studies have shown that reducing the consumption of animal protein will have beneficial effects on the environment. Research from IDTechEX, the EAT-Lancet Commission, GRAIN, and the Institute for Agriculture and Trade Policy, among others, have repeatedly shown that greenhouse gasses and animal husbandry are linked and are having a detrimental effect on the environment.
Although launched as an independent effort, the Hospital Caterers Association (HCA), The National Association of Care Catering (NACC), the Local Authority Caterers Association (LACA) and the university caterers association TUCO have all joined the push to reduce meat consumption in the meals they provide. The movement has also gained external support from groups, including ProVeg International which aims to reduce the global consumption of animals by 50% by 2040.
As a quarter of the UK population consumes meals prepared by institutional caterers, such a large reduction will undoubtedly have an influence on the country’s eating habits.
30 Dec 2025
A rapid increase in modern food retail has given retailers growing influence over consumer diets, according to global non-profit ATNi’s latest assessment.
Read more
26 Dec 2025
The debate over a ban on plant-based products using “meaty” terms has reached a stalemate, leaving manufacturers in limbo and still facing overhauls to their marketing and packaging.
Read more
8 Dec 2025
Plant-based dairy is a maturing market that still faces significant hurdles around taste, functionality, nutrition, and price, but industry is innovating fast, according to experts speaking at Fi Europe.
Read more
3 Dec 2025
Food industry stakeholders celebrated as the winners of the Fi Europe Innovation Awards were announced at a ceremony in Paris.
Read more
3 Dec 2025
Persistent tariffs on EU food and beverage exports have helped drive record levels of M&A activity between European and US companies this year, according to analysis by ING.
Read more
30 Nov 2025
The Non-UPF Program has extended its certification scheme to the wider food sector, championing a move towards healthier consumption habits.
Read more
13 Nov 2025
Divi’s Nutraceuticals offers a large portfolio of innovative, high-quality ingredients for foods, beverages, and supplements, with bespoke solutions and expert support for product success.
Read more
13 Nov 2025
Danone is betting on a food industry “tipping point” that will bloat the market for healthy products, particularly those related to gut health.
Read more
11 Nov 2025
Foodtech company Standing Ovation has partnered with cheese specialist Bel Group to manufacture dairy serums for industrial-scale casein production via precision fermentation.
Read more
10 Nov 2025
Ingredients companies are being urged to enter “a new era of partnership and innovation” following the launch of the industry’s first non-UPF verification scheme.
Read more