Chobani coconut yogurt is now Fair Trade certified16 Dec 2020
Greek yogurt maker Chobani announced that its coconut yogurt blends are now made with Fair Trade Certified coconuts, saying that it is the first national brand to earn this certification for a coconut blend in the yogurt aisle. The Fair Trade Certified designation signifies that a product was made using production standards that promote sustainable livelihoods and safe working conditions, protection of the environment, and strong, transparent supply chains.
It has only been two years since Chobani’s coconut-based non-dairy yogurts appeared on supermarket shelves, but in that time the company obtained the rigorous Fair Trade Certification for its coconuts to offer customers not only an alternative dairy option in the yogurt aisle but also a sustainable choice – a consideration that is increasingly in demand for consumers.
Chobani has continually been a disruptor in the yogurt space. It became a market leader after reinvigorating the Greek yogurt category several years ago, and since then, it has continued to revolutionize the entire grocery segment. With sales of traditional Greek yogurt falling about $400 million since 2015 to about $3 billion in 2019, according to Nielsen data, Chobani has looked toward non-dairy options as well as kids yogurt and yogurt blends to maintain interest in the brand. And it has been successful. While yogurt sales have slumped for competitors like General Mills and Danone, Chobani has continued to report a healthy balance sheet.
This latest initiative is in response to questions about the sustainability of coconut products. When coconut became a popular dairy alternative several years ago, demand soared raising questions among manufacturers about potential shortages and driving prices up by as much as a third. Rapidly increasing demand for coconuts also caused concern regarding their unregulated production that had the potential to contribute to deforestation, exploitation and environmental impacts in certain areas. Despite the headwinds streaming against coconut production, the tropical fruit has remained an in-demand ingredient and prompted consumers to ask for sourcing transparency from manufacturers purchasing this product.
According to Fair Trade USA, 95% of coconuts are harvested by smallholders, who lack access to global markets on fair terms. In the Philippines, a major coconut-producing region, this means most coconuts are harvested by farmers who live on less than $1 a day. By Chobani earning a Fair Trade Certified seal, it offers consumers assurances that those farmers who are providing the company its coconuts are paid in a manner that is commensurate with responsible business and fair pay.
In the U.S. and Europe, earning such a seal will likely be beneficial to a company such as Chobani. A report released this summer from IRI and the NYU Stern Center for Sustainable Business found that products that are marketed as sustainable are driving sales growth. In the report, that between 2015 and 2019, sustainability-marketed products represented 16.1% of the total CPG market but were responsible for 54.7% of the overall growth.
Finnish coffee brand Meira launches a bio-based sustainable cup
11 Dec 2020
Helsinki-based coffee roaster Meira released a new line of coffee called Vallilan Paahtimo with the aim of offering a more sustainable cup of coffee – both inside and out. The coffee is a single-origin, sustainably grown variety that is then packaged i...Read more
Swiss panel releases diet recommendations to support immunity during pandemic
4 Nov 2020
It’s no secret that diet can aid in one’s overall health, but an expert panel in collaboration with the Swiss Society of Nutrition has defined a particular cocktail of micronutrients to support a well-functioning immune system with a special focus on C...Read more
In Ireland, Subway’s sandwich rolls are not legally bread
13 Oct 2020
The Irish Supreme Court ruled that Subway bread is not legally considered as such. Instead, its sugar content, which is five times above what Irish law specifies as the acceptable threshold for bread, lands the company’s sandwich rolls in the confectio...Read more
U.K. begins exporting beef to the U.S. for the first time since 1996
12 Oct 2020
After over two decades of prohibiting the importation of beef into the U.S. from the U.K., the government of the United States lifted the ban this October to allow for U.K. beef producers to trade across The Pond.Read more
Indian trade association calls to waive license renewals for food businesses
2 Oct 2020
As the lingering pandemic continues to upend routine business practices the world over, Indian trade association, the Federation of All India Vyapar Mandal, is requesting that the Food Safety and Standards Authority of India (FSSAI) not require license...Read more
Tesco partners with Olio to reduce food waste in U.K.
1 Oct 2020
Tesco is partnering with the food sharing app Olio to redistribute surplus food nearing its sell-by date from its stores to local communities and individuals that are food insecure. The two companies will roll out this effort across all of Tesco’s 2,70...Read more
Germany working to impose human rights and environmental supply chain protections by 2021
25 Aug 2020
Germany is taking the lead on human rights and environmental protections in the European Union. The country plans to pass a Supply Chain Law that will oblige companies to analyze whether their business activities have an adverse effect on recognized hu...Read more
The British Meat Processors Association calls for a shelf life extension for fresh meat
20 Aug 2020
Current UK food regulations limit the shelf-life of fresh meat to 10 days when stored at 3-8 degrees Celsius. However, the British Meat Processors Association (BMPA) is aiming to persuade the UK’s Food Standards Agency to extend those guidelines to all...Read more
New Umami salt can help manufacturers improve their Nutri-Score
10 Aug 2020
Sea salt producer Salt of the Earth has developed an umami ingredient solution to help manufacturers reduce the sodium content in their products while also improving their Nutri-Score. The company says its product can lower sodium scores by three to fi...Read more
UK pledges to protect food standards during trade talks but public concern remains high
6 Aug 2020
British public concerns over lowering food safety standards continue to court US trade remain steadfast as the UK and US governments gear up for the next round of scheduled negotiations later this month.Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation