Cultivated fat is a potential popular addition to plant-based products21 Jan 2021
Cultivated fat might be the next ingredient to melt the hearts of fans of plant-based products, with two-thirds of plant-based meat companies interested in incorporating the ingredient into their recipes, according to a survey Peace of Meat.
The company is already working to take advantage of this interest by creating fat from chicken and duck cells which it intends to commercialize through hybridized products that it is crafting in partnership with plant-based meat manufacturers. There are not yet any products available on the market. Peace of Meat is a cultivated fat producer that is a subsidiary of the cell-based meat provider Meat-Tech 3D.
Cultivated fat is an ingredient that toes a fine line. It is not vegan, but it is also not derived from animals. Instead, the fat is produced by growing animal fat cells in a nutrient solution. These cells are identical to those in a live land-roaming animal, but they do not require an animal to be killed. Peace of Meat’s survey underscores the appeal of having access to an animal product that has identical qualities to traditional components of animal ingredients but from an animal-friendly and sustainable source.
Creating plant-based products that have real animal fat incorporated into their recipes has the potential to help alleviate the No. 1 concern associated with plant-based protein: taste. Consumers primarily make their selection of plant-based substitutes based on taste, according to a 2019 white paper by Kerry. This is not surprising due to the fact that 89% of those consuming plant-based products are meat eaters, per an NPD study.
However, cultivated animal products still pose problems, including the fact that there are plenty of governmental and regulatory hurdles still in place worldwide that hinder the mass commercialization of these products. Despite the difficulties, progress toward approval is being made, and Singapore recently became the first country to approve a cell-based meat chicken product.
Companies and consumers remain undeterred in their interest in sustainable solutions to traditional animal husbandry. As a result, there is widespread interest in cultivated animal products, and particularly in cultivated fat. Last spring, Spanish cultured fat startup Cubiq Foods secured 5 million euros in funding for its omega-3 rich fats and San Francisco-based Mission Barns began testing its cultured pork fat in bacon strips.
Cell-based fats may even appeal to consumers that are more concerned with health than taste. Dieticians have routinely criticized plant-based burgers for not being as healthy as they seem with sodium and saturated fat contents that are the same as beef patties. By introducing cultured animal fat into the process, manufacturers will have the ability to selectively render the ingredient to feature more healthy fats, such as omega-3s, which can then transform plant-based burgers into an even more appealing better-for-you alternative.
Insect protein market heats up in APAC region
12 Jun 2023
Packed with superfood-level nutritional benefits and with a neutral taste, Asian brands are using insect protein in finished products, such as Thailand’s Proothie, which makes cricket protein granola bars.Read more
Most categories trading down in US supplements market, says SPINS
5 Jun 2023
Hit by the cost-of-living crisis, sales of most US vitamin and mineral supplements have declined – with the exception of probiotics, digestive aids, and homoeopathic medicines, according to SPINS data.Read more
WHO advises non-sugar sweeteners have no nutritional value
31 May 2023
The World Health Organization (WHO) has warned against using non-sugar sweeteners for weight control or lowering the risk of non-communicable diseases.Read more
The best pricing strategies to retain consumer loyalty
30 May 2023
Amidst the uncertainty of inflation and rising costs, a pricing strategy that factors in a degree of elasticity is key to retaining a loyal customer base – as well as keeping track of your competitors’ prices, according to Nielsen IQ.Read more
Plant-based could be the way forward in pet food
25 May 2023
Growing numbers of pet owners are choosing plant-based food for their pets for health and sustainability reasons, according to ProVeg, with many products containing healthy wholefood ingredients like kale, chia, beetroot, and broccoli.Read more
Should brands make healthy products more affordable?
17 May 2023
Do health and wellness products need to be affordable or are consumers willing to pay a premium for a health benefit despite the cost-of-living crisis? We asked two leading market experts – and received different answers.Read more
Michelle Obama launches healthy food and drink brand for kids
16 May 2023
Former US First Lady Michelle Obama is entering the consumer packaged goods space with Plezi Nutrition, a new healthy food and beverage brand for children.Read more
Singapore startup uses jack fruit and banana blossom for plant-based products
15 May 2023
Singapore-based startup Jungle Kitchen has entered the vegan food market with its range of foods that include regional ingredients such as jack fruit, banana blossom, and cobra chili.Read more
Peruvian healthy brand keeps prices low with artificial intelligence
12 May 2023
Nutri Co uses artificial intelligence (AI) to reduce product formulation time, allowing it to offer healthy products with local ingredients at a low cost, serving the price-sensitive Peruvian market.Read more
Asian food brands embrace upcycled ingredients
10 May 2023
A growing number of Asian food and drink brands are using upcycled ingredients, such as soy okara, banana stems, and broken rice, as a source of sustainable nutrition for their products.Read more