Discover how Sabinsa’s curcuminoid innovation C3 Reduct® can deliver health and formulation benefits23 Nov 2022
Sabinsa has developed Curcumin C3 Reduct®, the only reductive metabolites of curcuminoids on the market to have been approved as a Novel Food by the European Food Safety Authority (EFSA). Easy to integrate into existing production processes and with the concentrated benefits of curcumin, C3 Reduct® has been shown to boost organ health and deliver a range of other targeted functionalities.
This makes it ideal to help product developers meet consumer health and wellness expectations – and open up new market opportunities.
Curcumin, the principal curcuminoid sourced from the spice turmeric, has gained increasing global recognition for its multiple health benefits, in particular its antioxidant and anti-inflammatory properties. As a result, the ingredient is used as a means of supporting healthy living and longevity, and in managing inflammation and joint soreness.
A principal advantage of C3 Reduct® is that these benefits are concentrated and enhanced. C3 Reduct ®, wherein curcuminoids are already converted to Tetrahydrocurcuminoids (THC’s), means that the product is directly assimilated in the body as beneficial metabolites. This is important, as the metabolites are more bioavailable than the parent curcuminoids.
In fact, C3 Reduct® is the only EFSA-approved product of its kind on the market. Other curcumin-based products have to deliver curcumin in large doses to offer functionality. With C3 Reduct® however, manufacturers can avoid the need to up dosages or mix curcumin with other artificial additives to increase bioavailability. This is because C3 Reduct® delivers active metabolites directly to the body.
Curcumin is also yellow in colour, which can lead to staining issues along the production line. C3 Reduct® can also help product developers to overcome this issue, because THCs are colourless. Manufacturers therefore do not have to worry about staining or off-colours.
Post-Covid, consumers are more than ever looking for effective, preventive health solutions that are supported by science. The purpose of this Whitepaper is to help product developers better understand the functional benefits of C3 Reduct®, to identify formulation opportunities and to bring to market health and wellness products that meet consumer demands.
Plant-based fish and seafood launches around the world
12 Dec 2022
From pea protein-based prawns to microalgae-based tuna alternatives, plant-based alternatives to fish and seafood are on the rise around the world.Read more
Functional food in Japan centres on health and proving claims
8 Dec 2022
The latest Japanese functional food and drink trends put health and product efficacy firmly on the production agenda for new releases.Read more
‘Super nut’? Indonesia’s ‘best kept secret’ wins EU novel food approval
6 Dec 2022
A previously obscure, nutrient-rich Indonesian nut is set to hit European shelves after winning EU novel foods approval that could also help protect under-threat kenari forests on the archipelago.Read more
Editor’s choice: Our roundup of the latest women’s health products around the world
2 Dec 2022
From botanicals to combat menopause symptoms to a hydration powder for mothers-to-be, here is our roundup of the most innovative new product launches within women’s health.Read more
The prize no brand wants to win: 2022’s most misleading products
28 Nov 2022
Food industry watchdog Foodwatch is asking consumers to vote for 2022’s most misleading product. A high-sugar vitamin water and “artisan” salad made with artificial additives are among the nominees.Read more
enduracarb®: A science-backed trehalose ingredient for athletic endurance
24 Nov 2022
enduracarb® is a science-backed, slow-acting carbohydrate that can power athletes’ performance. Produced using a high-purity production process, it is suitable for a wide variety of applications.Read more
China bans celebrity endorsement of health and formula foods
22 Nov 2022
China is to ban celebrity endorsement or advertising of certain products, completely banning high profile figures with “lapsed morals” as the country attempts to drive society towards “core socialist values”.Read more
MicroThermics’ Formulators Guide to Process Selection for Plant-Based Beverages
15 Nov 2022
Plant-based beverages & products are mainstream! Come to FIE booth 4D122 & read our whitepaper to see how processing in the lab at commercial HTST & UHT conditions gets you to market faster for less!Read more
How to create a food product that delivers holistic health benefits
11 Nov 2022
As interest in holistic health grows, consumers are looking for food and drink products that help them feel good, both physically and emotionally – but what does such a product look like? Mike Hughes, head of research at FMCG Gurus, shares some insight...Read more
Give your fermented protein drinks a clear head start
10 Nov 2022
Fermented protein beverages are rising in popularity as more consumers make efforts to strengthen their health and wellbeing. Made for the ready-to-drink segment, products such as kombucha and drinking yoghurt are gaining traction as healthier alternat...Read more