Eevia gets Euroleaf certification

27 Apr 2016

Eevia, a new Finnish-Norwegian producer of organic-certified plant extracts, has announced that it recently received the Euroleaf organic certification. The company’s entire product portfolio of wild Arctic plant ingredients is now organic.

Eevia gets Euroleaf certification

Eevia, a new Finnish-Norwegian producer of organic-certified plant extracts, has announced that it recently received the Euroleaf organic certification. The company’s entire product portfolio of wild Arctic plant ingredients is now organic.

Organic certification will be the future norm within plant-based supplements, the company said, and Eevia is commited to being the forerunner with more authentic, ethical and transparent natural health products – already demanded by the consumer. Misleading claims, non-authentic ingredients and confusing labels are increasing consumer scepticism within natural supplements, Eevia believes.

“With our organic certified ingredients, customers can reinforce consumer trust with an easily recognisable 3rd party verified symbol,” said Eevia CEO Stein Ulve..

The company notes that, according to the Mintel GNPD database, today, only 10% of all launched supplements are organic, yet the segment grew 20% in 2015.

Eevia produces its standardised plant extracts from uncultivated, wild-growing plant raw materials such as lingonberries, bilberries, chaga and pine bark. All plants are hand-picked from the Arctic forests in Finnish-Lapland. In fact, the company says, 99% of all Finnish-Lapland forests are organic certified, claiming that organic certification of wild forest raw materials gives even further assurance of their origin, authenticity and traceability, and guarantees the natural forest biodiversity is preserved.

For marketers of natural supplements, organic certification creates an opportunity to stand out positively in the crowded supplement market. Certified organics meet the gap between the desire for natural solutions, and authentic trustworthy nutrition. Arctic origin simply helps make a product as pure and organic as possible, explains Ulve.

Previously operating as Fenola, the new company Eevia was established in January 2016 through merging Fenola with natural health company Nordic Nutrients.

“Our renewed name “Eevia” means “new life”,” said Håkon Volden, Eevia co-owner and Chairman of the Board. “With respect for what wild nature can offer for human health, we decided to focus only on organic certified natural products. Eevia continues to manufacture the highest-quality, standardised extracts previously provided by Fenola. However, we’ll be putting more focus on exploring new things that Arctic nature can offer, and further researching how our products can contribute to healthier lives.”

Eevia operates its own production facilities in Kauhajoki and in Seinäjoki, Finland; both facilities are located close to the raw material forest source in Finnish-Lapland. The short value chain and streamlining of key operations via the merger have now enabled more affordable pricing, the company says, giving even greater competitiveness for customers.

Related tags

Natural

Related news

Healthy eating guidelines could help EU hit the methane reduction targets

Healthy eating guidelines could help EU hit the methane reduction targets

1 Jul 2022

National healthy eating guidelines calling for 50% cut in red meat and 25% drop in dairy consumption could be key for the European Union (EU) to meet its 2030 methane reduction targets, according to the Changing Markets Foundation.

Read more 
Nitrite and nitrate alternatives gain ground for processed meat applications

Nitrite and nitrate alternatives gain ground for processed meat applications

14 Jun 2022

As France finalises its review into the health risks of nitrite in cured meats, industry research focuses on the potential substitutes for nitrite and nitrate in processed meats to offer consumers healthy alternatives.

Read more 
Consumers seek ashwagandha-fueled relaxation in beverages

Consumers seek ashwagandha-fueled relaxation in beverages

28 Mar 2022

Ashwagandha has been used in India for centuries, and it is only in recent years that consumers in the US and now Europe are realising its health benefits, with manufacturers starting to add this adaptogen to beverage formulations.

Read more 
Does the home baking boom have longevity?

Does the home baking boom have longevity?

15 Mar 2022

After years of decline, home baking mixes experienced a boom during the Covid-19 pandemic. With the right positioning and claims, such as clean label and plant-based, brands can continue to leverage the trend for home baking.

Read more 
‘Humanisation’ of pets creates opportunities in pet food

‘Humanisation’ of pets creates opportunities in pet food

9 Feb 2022

Clean label, natural, sustainable, luxury and plant-based: The ‘humanisation’ of pets means consumers want premium pet food, and a number of food manufacturers are entering the growing pet food sector to meet their demands.

Read more 
Euromonitor’s top consumer trends in 2022 – and what they mean for the food industry

Euromonitor’s top consumer trends in 2022 – and what they mean for the food industry

7 Feb 2022

From direct-to-consumer e-commerce to upcycled food or functional ingredients for holistic wellbeing, we look at how food and drink manufacturers can leverage some of 2022’s top consumer trends into their portfolios.

Read more 
Mexican brand Sigma launches amaranth-based snack in the US market

Mexican brand Sigma launches amaranth-based snack in the US market

4 Feb 2022

Chocke-Obleas are arriving from Mexico to key markets in the U.S., thanks to multinational company Sigma. The Mexican snack wafer is made with chocolate, artisan wafers and crispy popped amaranth, and the wafers currently come in two flavors: chocolate...

Read more 
World’s largest indoor vertical farm planned for construction in US

World’s largest indoor vertical farm planned for construction in US

1 Feb 2022

Indoor aquaponic farming company Upward Farms is aiming high with its new project to open the world’s largest indoor vertical farming plant in early 2023. The 250,000-square-foot (six-acre) facility will be two to four times the size of the next larges...

Read more 
The rise of baby food delivery

The rise of baby food delivery

30 Jan 2022

Direct-to-consumer baby food companies promise to deliver nutritious, clean label food products that are tailored to babies’ developmental needs straight to busy mums’ doors, and investors are eyeing the category with interest.

Read more 
Less sugar, more fibre: How brands can leverage ‘two-in-one’ reformulation

Less sugar, more fibre: How brands can leverage ‘two-in-one’ reformulation

23 Jan 2022

Combining natural sweeteners with fibres to replace the sweetness and bulk of sugar is a two-in-one reformulation approach that allows brands to make two appealing on-pack product claims: less sugar and more fibre.

Read more