Givaudan invests in AI for future flavor development

26 Feb 2021

Swiss flavor and fragrance company Givaudan revealed its newest artificial intelligence-driven tool that it has integrated into its flavors division, Givaudan Taste & Wellness. In a release, the company called the technology “game-changing,” saying that it allows for "wide-eyed thinking" and creative flavor insights.

Called ATOM, the technology was derived from over two decades of research with the intention of complementing and supporting the human intuition already on the flavor company's team and “accelerate new product development and create the food experiences of the future,” according to Fabio Campanile, Givaudan’s Head of Global Science & Technology, Taste & Wellbeing.

Givaudan invests in AI for future flavor development
Image via Franki Chamaki on Unsplash

Digitization and more robust investment in AI are integral components of Givaudan’s 2025 strategic plan, which emphasizes whittling down the time required to develop and commercialize new products. The Swiss firm intends to use an accelerated R&D stage in order to hit its ambitious goal of organic sales growth of 4-5% annually, and already, this strategy seems to be steering Givaudan in the right direction. According to its full 2020 earnings release, sales were up 4% when compared to 2019, reaching CHF 6.3 billion.

The co-collaboration between humans and AI is a central part of the company optimizing its flavor formulations and delivering solutions for its customers that not only taste good but are in line with market trends. According to the company, this partnership between humans and machines has already allowed its R&D department to “quickly identify” ideal recipes. An early project that Givaudan pursued to test the efficacy of ATOM involved reformulating cheese snacks to reduce the quantity of salt. Working with ATOM, the team uncovered a formulation with 33% less salt in the application. When tested in a blind taste test, the reduced salt recipe scored as highly as the original full-salt snack. Using ATOM as part of the recipe development process has also proved highly successful for sugar reduction, vanillin replacement, and meat alternative projects.

ATOM identifies positive and negative flavor drivers and explores ingredient combinations that are novel but that also align with consumer preferences. The myriad of options generated by the AI are then displayed on an interactive dashboard incorporating flavor insights and consumer preference data to co-create flavor solutions with customers. The data points that ATOM relies on for the development of this model are confidential.

Artificial Intelligence is not only an in-house pursuit for Givaudan. In February, the company announced it will acquire Myrissi, a French company that has AI technology capabilities that link a consumer’s predicted emotional response to fragrances. With innovation being one of the three growth drivers that underpin Givaudan’s overarching strategy, investment in AI solutions appears to be the next logical step for a 250-year-old company looking to thrive in a modern world.

Related news

Plant-based fish and seafood launches around the world

Plant-based fish and seafood launches around the world

12 Dec 2022

From pea protein-based prawns to microalgae-based tuna alternatives, plant-based alternatives to fish and seafood are on the rise around the world.

Read more 
Editors’ choice: Our roundup of the most innovative sweets, snacks and bakery products

Editors’ choice: Our roundup of the most innovative sweets, snacks and bakery products

9 Dec 2022

The sweets, snacks, and bakery categories are an exciting area, full of fresh and innovative products which are constantly adding meaningful value to the sector.

Read more 
Functional food in Japan centres on health and proving claims

Functional food in Japan centres on health and proving claims

8 Dec 2022

The latest Japanese functional food and drink trends put health and product efficacy firmly on the production agenda for new releases.

Read more 
Editor’s choice: Our roundup of the latest women’s health products around the world

Editor’s choice: Our roundup of the latest women’s health products around the world

2 Dec 2022

From botanicals to combat menopause symptoms to a hydration powder for mothers-to-be, here is our roundup of the most innovative new product launches within women’s health.

Read more 
Nestlé becomes latest brand to launch vegan version of foie gras

Nestlé becomes latest brand to launch vegan version of foie gras

1 Dec 2022

Foie gras, a traditional staple of Christmas dinner across France and other European countries, has long been a controversial delicacy. Now, Nestlé has become the latest company to create a cruelty-free vegan version under its Garden Gourmet brand.

Read more 
Nestlé launches plant-based egg in Latin America

Nestlé launches plant-based egg in Latin America

29 Nov 2022

Nestlé has launched a powdered plant-based protein under its Mahler brand that consumers can add to egg dishes such as omelettes, allowing them to make dishes that are cheaper but still nutritious, it says.

Read more 
enduracarb®: A science-backed trehalose ingredient for athletic endurance

enduracarb®: A science-backed trehalose ingredient for athletic endurance

24 Nov 2022

enduracarb® is a science-backed, slow-acting carbohydrate that can power athletes’ performance. Produced using a high-purity production process, it is suitable for a wide variety of applications.

Read more 
FDA in ‘critical milestone’ for cell-cultured meat in US

FDA in ‘critical milestone’ for cell-cultured meat in US

18 Nov 2022

The US Food and Drug Administration (FDA) has completed its first pre-market consultation of a cell-cultured chicken product made by UPSIDE Foods, a development that has been hailed a “critical and inspiring milestone in the history of cultivated meat”...

Read more 
Plant-based brand launches beet jerky

Plant-based brand launches beet jerky

17 Nov 2022

Theo’s Plant-Based has launched beet Jerky, a vegetable-based beef jerky alternative, made with organic beetroot and spices that taps into a cleaner, sustainable food system preferred by consumers.

Read more 
Redefining brand value: Empower consumers to be resourceful and creative in the face of rising costs [Interview]

Redefining brand value: Empower consumers to be resourceful and creative in the face of rising costs [Interview]

16 Nov 2022

With inflation, greater instability, and supply chain disruptions as a global backdrop of 2022, consumers are increasing looking for value, products with functional benefits, and convenience for the coming year, says Innova Market Insights.

Read more