News

Givaudan launches new digital sensory insights tool

Givaudan Taste & Wellbeing has introduced a new digital tool which uses AI and aroma technology to enhance its understanding of consumer preferences.

The Aroma Kiosk is designed to streamline the end-to-end creation process and modernise the product development cycle by gathering customer insights from consumers in environments such as shopping malls and grocery stores.

Via a user-friendly touch screen linked to Givaudan’s AI algorithm and VAS technology, consumers smell and rate various aroma profiles, generating personalised flavour preferences.

Fabio Campanile, Head of Global Science & Technology for Taste & Wellbeing said, “The Aroma Kiosk is a game changer that allows us to crowdsource information on consumer preferences quickly, across many different demographics.

“The Kiosks can be customised for any type of product and can be used in a nearly limitless range of environments, representing a major step toward accessing consumers everywhere, every day, all while data is collected and flows in real time.”

Aiming to keep-up with changing consumer demands, the tool can be used to create bespoke surveys, offer real-time personalised preferences, and make product recommendations. This data can be segmented demographically to co-create crowdsourced products in future.

The kiosk has been tested in various settings such as with a South African alcoholic beverage company, in a shopping mall in Johannesburg. It was also used in Mexico to explore the consumer perception of fresh strawberry aromas.