Mondelez looks to replace sugar with ultrasonic "welding"18 Nov 2021
Snack maker Mondelez International is testing Torr FoodTech’s sugar elimination technology, which allows manufacturers to omit added sugar and binders. Coined iWeld, Torr's technology combines ingredients with mechanical pressure and processes like ultrasound rather than using traditional binders.
Torr will test this ingredient-welding technology as a part of Mondelez’s better-for-you Dirt Kitchen brand. The two companies are collaborating on creating a better-for-you snack bar that has a unique “multi-textural, sensorial experience.” Already there are four flavors — tomato, raisin and black pepper; apricot, beets and pumpkin seeds; almond, raisin and carrot; and apple, cinnamon and carrot — available online and in a select number of brick and mortar stores.
In November 2020, Mondelez made a seed investment in Torr, which was then an early-stage Israeli Foodtech Company. Over the course of the year, this cutting edge foodtech startup has received investment from both Mondelez and Strauss; partnered with the snack giant in the U.S. and developed a snack bar; launched its own clean-label Torr bar; and announced plans to expand into additional markets, including its home country of Israel.
“Our future R&D efforts are expected to unlock more categories as we build Torr’s global snacking platform,” a representative of the company told Food Navigator at the FoodTechIL event in Israel.
The nascent company is looking to tap into the global snack market, which is an explosive category that was worth $493.40 billion in 2020 and is expected to reach $732.6 billion by 2026, according to a new report from Global Industry Analysts Inc. Such a field of opportunity is wide open to Torr whose sugar-removing technology can be applied to cereals, bars, jerky and cheese snacks.
While snacks are immensely popular, these convenient, often-processed products traditionally require the addition of sugar. However, in recent years, sugar has become public enemy No. 1 for consumers. In a report by FONA International from this summer, researchers found that half of consumers want to reduce their overall sugar intake. This is an 8% increase from those who were concerned about their sugar intake in 2019.
If Torr’s welding technology can successfully reduce and even replace the necessity for added sugar in manufactured products, there will likely be significant demand for its technology. However, company leaders are aware that winning over consumers will take time since Torr’s welding technology alters the texture of snacks. Both companies will be evaluating the success of the Mondelez partnership through consumer response over the next several months.
The company said at the FoodTechIL event that it plans to both sell Torr branded products as well as partner with other manufacturers to co-create brands that are ‘powered by Torr.’
Caju Love startup is making meat out of cashews
16 Nov 2021
Hawaiian startup Caju Love recently launched a vegan meat alternative made from cashew fruit. Typically, cashew fruit is considered a waste product in the nut and juice industry, so the company chose this fiber-filled fruit in an effort to create a zer...Read more
Sweden’s Nick’s lands $100M funding Round
5 Nov 2021
Better-for-you ice cream and snack brand Nick’s closed a $100 million funding round led by Kinnevik, Ambrosia and Temasek with participation from Gullspang. The company said these funds will be allocated to expanding its portfolio of healthy snacks usi...Read more
Cocoa-free chocolate company raises $6M for expansion
4 Nov 2021
Germany’s QOA, a startup striving to create chocolate without the cocoa, closed a $6 million funding round led by Cherry Ventures with participation from 50years, World Fund, Nucleus Capital, Trellis Road, Pioneer Fund, and Tet Ventures.Read more
Impossible Foods eyes UK as its next market
27 Oct 2021
Plant-based meat company Impossible Foods is continuing to expand its empire, and its next target is the U.K. The California company submitted an application for approval with the U.K. Food Standards Agency in early 2021, and Food Navigator reported th...Read more
EU approves protein ingredient from Eat Just
25 Oct 2021
Eat Just, the company behind the mung bean-based Just Egg, received approval from the European Food Safety Authority (EFSA) stating that its novel mung bean protein used in its egg substitute is safe for consumption. It is the first novel legume protei...Read more
Hormel Partners With Better Meat Co. to develop animal-free products
22 Oct 2021
The venture arm of Hormel Foods Corporation, which is best known for its SPAM canned meat product, has entered into an exclusive partnership with The Better Meat Co. with the aim of launching mycoprotein-based products to the marketplace. Financial det...Read more
Nestlé continues to remove sugar, salt in a “health by stealth” campaign
21 Oct 2021
Nestlé’s U.K. breakfast cereal maker Cereal Partners U.K. (CPUK) said there will be 16% less sugar and 50% less salt in six of its products, Food Navigator reported. Coco Shreddies, Frosted Shreddies, Honey Cheerios, Nesquick, Cookie Crisp and Golden N...Read more
Clara Foods rebrands as the EVERY Company and launches animal-free egg
20 Oct 2021
Fermentation startup Clara Foods announced it is rebranding as the EVERY Company at the same time that it is launching the world’s first animal-free, nature-equivalent egg protein — ClearEgg.Read more
Report: walnuts and mushrooms are the latest ingredients to trend in alternative protein
15 Oct 2021
Plant-based alternatives are becoming increasingly normalized, and consumer interest is branching out beyond conventional hamburgers and sausage, and they are seeking alternatives to conventional meat products in more niche categories such as deli meat...Read more
Cultivated meat comes to the pet food sector
1 Oct 2021
Cell-based protein technology has now migrated from human food to pet food. Brands such as Wild Earth, Because, Animals and Bond Pet Foods have all committed to eliminating animals from the supply chain that feeds pets.Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation