Nestlé launches fortified dairy drink in Pakistan to tackle micronutrient deficiencies16 May 2022
Nestlé is targeting micronutrient deficiencies with Bunyard Iron+, a fortified dairy-based drink that provides a source of iron that it says is “three times more absorbed in the body when compared to existing available sources."
The Swiss conglomerate launched this product in Pakistan where it says where one out of two children are deficient in iron.
The proprietary iron source is based on FERRI-PROTM, a technology originally developed by Riddet Institute, Massey University in New Zealand and acquired by Nestlé in January 2019.
Micronutrient deficiencies and hidden hunger
A lack of essential vitamins and minerals is known as hidden hunger. Fortifying staple foods by adding nutrients is a method to tackle the problem of micronutrient deficiencies.
In countries around the world, nutritional deficiencies hinder growth, weaken immune systems and stunt development. According to the Global Alliance for Improved Nutrition (GAIN), some of the most common micronutrient deficiencies result from a lack of iron, zinc, folate, calcium, vitamin A, and vitamin B12.
Swiss food manufacturer Nestlé has targeted several of these missing micronutrients with recent product launches. In addition to the fortified dairy drink launched in Pakistan, the company debuted Nestlé Everyday dairy powder in eastern and southern Africa. The product contains calcium, iron, vitamins and zinc, and Nestlé said that the locally-manufactured product costs about 20% less than alternative options. In India, the corporation also sells Maggi 2-Minute Masala Noodles, which it fortified with 15% of the daily iron requirements.
"Both these new innovations are part of our efforts to address affordable nutrition by providing safe and high-quality products to meet dietary needs and taste preferences around the world," Mayank Trivedi, Nestlé’s head of the dairy strategic business unit said in a statement.
Combating micronutrient deficiencies
Insufficient availability, lack of affordability and a dearth of nutritional knowledge all contribute to inadequate diets in low- and middle-income countries, according to GAIN.
Eighty-one percent of Nestlé’s products are fortified with at least one of the Big Four micronutrients: iron, iodine, vitamin A and zinc. In 2020, the company provided over 196 billion servings of fortified food globally. Nestlé has had a policy on micronutrient fortification since the year 2000.
Plant-based fish and seafood launches around the world
12 Dec 2022
From pea protein-based prawns to microalgae-based tuna alternatives, plant-based alternatives to fish and seafood are on the rise around the world.Read more
Functional food in Japan centres on health and proving claims
8 Dec 2022
The latest Japanese functional food and drink trends put health and product efficacy firmly on the production agenda for new releases.Read more
‘Super nut’? Indonesia’s ‘best kept secret’ wins EU novel food approval
6 Dec 2022
A previously obscure, nutrient-rich Indonesian nut is set to hit European shelves after winning EU novel foods approval that could also help protect under-threat kenari forests on the archipelago.Read more
Editor’s choice: Our roundup of the latest women’s health products around the world
2 Dec 2022
From botanicals to combat menopause symptoms to a hydration powder for mothers-to-be, here is our roundup of the most innovative new product launches within women’s health.Read more
The prize no brand wants to win: 2022’s most misleading products
28 Nov 2022
Food industry watchdog Foodwatch is asking consumers to vote for 2022’s most misleading product. A high-sugar vitamin water and “artisan” salad made with artificial additives are among the nominees.Read more
enduracarb®: A science-backed trehalose ingredient for athletic endurance
24 Nov 2022
enduracarb® is a science-backed, slow-acting carbohydrate that can power athletes’ performance. Produced using a high-purity production process, it is suitable for a wide variety of applications.Read more
Discover how Sabinsa’s curcuminoid innovation C3 Reduct® can deliver health and formulation benefits
23 Nov 2022
Sabinsa has developed Curcumin C3 Reduct®, the only reductive metabolites of curcuminoids on the market to have been approved as a Novel Food by the European Food Safety Authority (EFSA). Easy to integrate into existing production processes and with th...Read more
China bans celebrity endorsement of health and formula foods
22 Nov 2022
China is to ban celebrity endorsement or advertising of certain products, completely banning high profile figures with “lapsed morals” as the country attempts to drive society towards “core socialist values”.Read more
MicroThermics’ Formulators Guide to Process Selection for Plant-Based Beverages
15 Nov 2022
Plant-based beverages & products are mainstream! Come to FIE booth 4D122 & read our whitepaper to see how processing in the lab at commercial HTST & UHT conditions gets you to market faster for less!Read more
How to create a food product that delivers holistic health benefits
11 Nov 2022
As interest in holistic health grows, consumers are looking for food and drink products that help them feel good, both physically and emotionally – but what does such a product look like? Mike Hughes, head of research at FMCG Gurus, shares some insight...Read more