News

New shake makes children taller

1 May 2018

Nutritional Growth Solutions is introducing Healthy Height, a kids’ protein shake the company says is clinically shown to improve children’s height, to the European market.

Nutritional Growth Solutions is introducing Healthy Height, a kids’ protein shake the company says is clinically shown to improve children’s height, to the European market. The shake mix, available in vanilla and chocolate flavours, is said to be high in whey protein, vitamins and minerals. According to the company, a recent clinical study showed that Healthy Height can help young children who are short and lean grow taller.

Height is predominantly genetic, but poor nutrition during childhood may impact a child’s maximum height potential and rate of growth, the company says. Therefore, it is important that every child’s diet contain healthy growth-promoting foods and beverages.

Healthy Height has 12 grams of bone- and muscle-building whey protein in each serving, and is fortified with vitamins and minerals. This hormone-free, gluten-free shake is said to be a good source of amino acids that are key to growth. This product contains no soy and no artificial colours, flavours or preservatives.

“For years, we watched parents struggle to find and administer treatments to help their kids, who were healthy but short, grow taller. Some parents resort to human growth hormone (HGH) therapy, which may help some children with diagnosed disorders,” said Professor Moshe Phillip, MD, Co-Founder of Nutritional Growth Solutions. “However many children in Europe are not eligible for growth hormone therapy”.

“We decided to address this gap in the nutrition market, and developed Healthy Height, a nutritious and delicious formulation designed especially for kids. We conducted clinical research to see how this supplement plays a role in height gain,” said Liron Fendell, CEO for Nutritional Growth Solutions. “The findings showed that providing short and lean young children with the right nutrients in specific doses helped increase their growth rate within six months with no increase in BMI.”

The randomized, double-blind, placebo-controlled study published in the Journal of Pediatrics evaluated the impact of Healthy Height on growth. It assessed 200 healthy children, between ages 3 and 9, from middle class families, with normal height and weight, below the 10th percentile.

Behind the research and development of this formulation were top medical professionals in paediatric endocrinology, gastroenterology, and nutrition: Professor Phillip, Director of the Institute for Endocrinology at Schneider Children’s Medical Centre of Israel, and Prof. Raanan Shamir, Director of the Institute of Gastroenterology, Nutrition and Liver Diseases at Schneider Children's Medical Center who also serves as the President of the European Society for Paediatric Gastroenterology, Hepatology and Nutrition (ESPGHAN)..

Healthy Height sells in the USA, Asia Pacific and Israel, with GMP-certified production facilities in the USA, Germany and Israel. The product has patent applications pending in the USA, Canada, Australia, Israel, India and the EU. Healthy Height gives paediatricians a new nutrition-boosting alternative for children who are short and lean. The product is sold to retailers and companies for private label branding.

“With Healthy Height, parents have new hope for improving their children’s height,” said Fendell. “With a simple scoop-shake-drink, kids have a refreshing smoothie to satisfy their picky palates – before school, as an afternoon snack or with dinner, while helping them get the nutrients they need to fuel their growth.”