OmniFoods splashes into seafood with new launch23 Jun 2021
Asia’s plant-based protein titan OmniFoods is now stretching its portfolio to hook more customers with the launch of its first seafood analogs. The company will expand from land-based protein to sea-based protein with its new OmniSeafood line where it will launch six high-protein vegan seafood products, all of which will be made with soy, rice and pea protein.
With its OmniSeafood line, the company will debut a classic fillet, a golden fish fillet, an ocean burger, “OmniSalmon” and ambient shelf-stable “OmniTuna” and crab cakes. Its fish fillet will be the first non-breaded fish fillet to appear on the market, the company said in a release.
With such variety on OmniFoods new menu, it’s no surprise that the company intends to roll its products out in a wide variety of markets as it continues its global expansion efforts. Initially, the company’s range will only be available in Hong Kong at various foodservice restaurant partners before arriving in retail in August or September. Additionally, reports from Green Queen indicate that there is a likely partnership between OmniFoods and 7-Eleven stores in Hong Kong. Recently, the two corporations partnered on a successful OmniPork ready meals campaign that offered customers a plant-based in-store solution to curb their hunger.
Following its launch in Hong Kong, OmniFoods intends to target international markets, including China, Southeast Asia, Australia and the U.K. The company noted that the U.S. is also on the list for international expansion but will not be its initial target. Already this year, OmniFoods will be bringing its plant-based pork analog line to the U.S. for the first time.
OmniFoods is not the only CPG company looking to reel in customers with plant-based seafood offerings. A myriad of companies ranging from industry behemoths like Nestlé and Thai Union to smaller enterprises like Good Catch and Hooked are working to recreate the bounty of the sea in a plant-based format.
While there has recently been a substantial amount of innovation in the global plant-based seafood space, OmniFoods has floated to the top of the list of companies to watch due to its success in reaching price parity.
Recently, the group announced that it reached price parity with pork in Hong Kong after it was able to lower the price of its plant-based pork product by double digits. While its seafood products do not yet have this claim to fame, the products are not far off. According to Green Monday founder – the parent company of OmniFoods – David Yeung, OmniSeafood prices will not be far off from current fish fillet prices, he said at a press conference.
The plant-based seafood line will begin its foray into new markets through foodservice partnerships that use localized approaches such as Sichuan-style fish stew in Asia or fish and chips in the U.K. Further menu items will appear based on demographic demand, but all will be high-protein options. Although its products range in protein content, the company said its burgers have 8 grams per serving while its crab cakes will have a whopping 20 grams per serving.
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