Prinova to distribute for Lycored

21 Apr 2016

Prinova is to become the exclusive distributor of Lycored’s lycopene- and beta carotene-based natural colours in the U.S.A. and Canada.

Prinova to distribute for Lycored

Prinova is to become the exclusive distributor of Lycored’s lycopene- and beta carotene-based natural colours in the U.S.A. and Canada.

“The clean label trend continues to drive formulation in our industry,” said Larry Davis, Commercial Director, Food & Beverage, Prinova. “Customers are removing synthetic and carmine based colours from their labels, and we needed to find a naturally sourced, vertically integrated, trusted supplier partner that could meet this customer demand. We are excited that this new partnership with Lycored will allow us to provide high performing lycopene- and beta carotene-based natural colours to the marketplace. Customers will quickly see the benefit from the combination of Prinova’s applications expertise, Lycored’s technical support and the value of Prinova’s distribution network.”

“This partnership means we are now able to offer a total start-to-finish clean label concept from an applications standpoint. Having a product portfolio that includes natural flavours, natural colours, natural sweeteners and a multitude of other naturally derived fine ingredients, we are in the perfect position to meet our customers’ product development needs.”

“Lycored has been the global leader in natural carotenoids for more than twenty years,” said Thomas Adler, VP Food Division, Lycored. “Our high performing natural colours are the ideal clean label solution for food and beverage manufacturers transitioning from artificial to natural colours. We are pleased to have a strong partner in Prinova—and the ability to combine our natural colour line with their strong application capabilities and great relationships with key players—so that we can help meet this industry need in the US and Canadian marketplace.”

“Lycored’s natural products are a great clean label solution for manufacturers. Our red and pink shades can provide stable alternatives to artificial colours like Red 3, and natural betacarotene can be incorporated as an alternative to artificial colours such as Yellow 5 or to replace synthetic betacarotenes.”

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