Top Five Trends for Flavourings10 Sep 2013
According to a report from BCC research, the global flavour industry was worth $11.1 billion in 2012. This market is expected to grow to nearly $14.5 billion in 2017, a CAGR of 5.4%. The soft drinks market accounts for nearly 65% of the flavouring market, mainly because of how easy it is to include new […]
According to a report from BCC research, the global flavour industry was worth $11.1 billion in 2012. This market is expected to grow to nearly $14.5 billion in 2017, a CAGR of 5.4%.
The soft drinks market accounts for nearly 65% of the flavouring market, mainly because of how easy it is to include new flavours to formulate new beverages.
We have detected five future trends in the flavouring market:
In these times of crisis and instability, consumers look back to the good old days of childhood, comfort, familiar sensations, the time when we took the time… This trend, called “Retrospective” by Givaudan, is about the values of the past, heritage, holiday memories, roots and so on. It is expressed through notes of vanilla, chocolate, speculoos, creamy strawberry, caramel, “banana flambée”, crème brûlée and the like.
This trend is about offering consumers new sensations, unexpected flavours, challenging their senses in every possible way. It could be savoury flavours in sweet categories (such as Wasabi ice cream) or surprising associations (for example, Tesco has launched chocolate and mint flavoured baby beetroot).
Taking their latest inspiration from universal musical themes, the flavourists at Jean Niel have composed an amazing range of truly novel creations for new gustatory experiences (baroque concerto flavour, jazz swing flavour, flamenco Sevilla flavour, samba caliente flavour, rock pop flavour and so on.)
Famille Haussmann has launched “Rouge Sucette”, bringing together red wine and cola, inspired by the Spanish cocktail Calimucho. This kind of recipe is supposed to attract younger people who are more likely to drink wine.
Some ingredients have an inherently healthy image, such as tea, osmanthus, ginger, flowers, botanicals, superfruits, honey and spices. This trend is about using flavours to add health to a formulation in order to allow claims such as detox, energy, balance, zen, soothing, wellness, and body & mind.
New flavours bring not only aromas to formulation, but also different functionalities such as salt replacement, dairy substitution, cost reduction and preservation.
Thus we see Multirome LS (DSM) which is a low salt savoury taste ingredient designed to meet the demand for salt reduction, label simplification and naturalness. Another example is DairiFusion PARMPLUS: because of its intense flavour, it can lower standard cheese usage up to 25%, depending on the application, while matching full-flavoured Parmesan profiles. Biorigin has its Biogard line of natural flavours that contribute to natural food preservation, inhibiting growth of some bacteria and against fungi.
Consumers need to feel they are unique, the centre of the world: “it’s all about me!” Customisation is giving consumers the opportunity to choose flavours according to their interests, their style, their feelings. It’s the Subway concept: you choose the bread, the garnishing, the sauce to create a custom lunch.
Gen Z consumers are thirsty for variety in beverages
31 May 2022
As Gen Z consumers gain disposable income, they are looking to quench their thirst with beverage brands that are clean, sustainable and socially responsible, according to a report from the global consumer trend forecaster WGSN.Read more
Tea flavour innovation in China unites tradition with modernity
13 Apr 2022
Chinese tea brands are innovating with new flavours, blends and formats, and even making a foray into food with tea-flavoured food and drink launches.Read more
Low- and no-alcohol beverages see significant growth globally
11 Apr 2022
Alcohol-free and low-alcohol beverages are helping drive growth for many alcohol manufacturers that have been struggling to adapt to the changing tastes of the market in recent years.Read more
Baby formula brands innovate with clean label launches
7 Apr 2022
Clean label baby food is receiving a significant amount of development, with two recent brands ByHeart and Bobbi launching formulations certified by the Clean Label Project with a Purity Award.Read more
Consumers seek ashwagandha-fueled relaxation in beverages
28 Mar 2022
Ashwagandha has been used in India for centuries, and it is only in recent years that consumers in the US and now Europe are realising its health benefits, with manufacturers starting to add this adaptogen to beverage formulations.Read more
A new brew: Ayurvedic coffee in India, adaptogenic coffee from Finland
10 Mar 2022
Coffee is probably one of the world’s most popular functional beverages, providing millions with their daily caffeine hit. However, some brands are taking its functional benefits further by adding in botanicals, vitamins, and other nutrients.Read more
Coca-Cola is spreading itself outside beverages to expand its market
28 Feb 2022
With 130 years of experience behind the brand Coca-Cola, it would be easy to imagine that the brand would be comfortably reliant on one of its 15 billion-dollar brands that make up the portfolio of one of the largest beverage companies in the world.Read more
Microdrink startup Waterdrop expands in US, looks to move global
24 Feb 2022
Australian beverage startup Waterdrop has raised €60 million ($70 million) in a Series B funding round led by Singapore-based investment firm Temasek. The startup, which makes microdrinks — water-soluble, sugar-free cubes packed with plant-b...Read more
Synthesising volatile aroma compounds to make alcohol-free beer taste better
18 Feb 2022
A Danish startup is using synthetic biology to produce the volatile aroma compounds that are lost when brewers make low- and no-alcohol beer.Read more
Can sugar-reducing tech revive falling fruit juice sales?
12 Feb 2022
Better Juice’s naturally sugar-reduced fruit juice will hit US supermarket shelves in spring 2022 thanks to a partnership with GEA. Could this turn around the long-term decline in fruit juice sales?Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation