News
Following calls by Unilever CEO Hein Schumacher for industry to back a global treaty to tackle the problem of plastic pollution, we consider whether this initiative could make a real difference.
In a blog, which was posted to the Unilever website on 16 January, Schumacher stated that plastic pollution continues to be a growing problem worldwide. He referred to data from the Organisation for Economic Co-operation and Development (OECD) that shows plastic pollution more than doubled in the ten-year period 2009 – 2019, with only 9% of plastics ever being recycled.

The OECD data suggests that the current level of pollution is likely to triple by 2060, with around half of this waste ending up in landfill – a problem that is likely to further exacerbate greenhouse gas emissions caused by plastics and making it impossible to fulfill goals aimed to curb the problem.
So why is the world still facing this issue when so many initiatives have been introduced to tackle the problem? Schumacher believes that the real reason why we are failing is because none of those initiatives have required any real commitment from industries and businesses.
With the crucial final sessions of the United Nations Environment Assembly (UNEA) being held in April and October of this year, what is being termed as the Paris Treaty for Plastic Pollution is in the offing. However, Schumacher believes that it can only be successfully implemented with a meaningful backing by businesses. This is why he is supporting the Business Coalition for a Global Plastics Treaty to ensure that commitment is set in stone.
“Voluntary initiatives are not enough – that is clear. More interventions are needed across the entire plastics value chain, both upstream production and downstream waste management,” Schumacher stated in the blog post. “Voluntary initiatives also distort the market, too often reducing the competitiveness of those taking action. We need stronger and harmonised regulations to get everyone on track to eliminate plastic waste and pollution.”
Amarjit Sahota, founder of natural and sustainable market intelligence provider to the food and cosmetic industries, Ecovia Intelligence, believes the treaty is a good idea and could make a significant difference. “In terms of sustainability, plastic waste is a major issue for the food and cosmetic industries. Consumers are looking to move away from single-use plastic packaging, however the packaging sector is offering relatively few alternatives to food and cosmetic companies,” he said.
The fact that the treaty is getting the backing of Unilever, one of the largest consumer packaged goods multinationals in the world, is in itself significant, lending it some much needed impetus.
Sahota believes that Unilever’s backing and the personal crusade by its CEO will make a significant difference, pointing out that the company has already been leading the way on a variety of issues that are helping to make the industry more eco-friendly.
In 2022 the framework was laid down by the UNEA to create a workable plastic pollution treaty by 2024. As the assembly enters the final stages of the negotiations for the treaty, it could be that a firm commitment from industry will be make or break.
“Unilever is one of the world’s largest consumer goods companies, leading in the food and cosmetic industries,” said Sahota. “Unilever has spearheaded many sustainability initiatives in these industries. For instance, it has been instrumental in setting up the Marine Stewardship Council and the Roundtable on Sustainable Palm Oil. It is also highly active in reducing waste, undertaking ethical sourcing, and reducing its carbon emissions.”
Ultimately, Sahota believes that the goal should be to move away from the use of virgin plastics to more sustainable materials instead. This will also help to close the loop and achieve circular methods that are a more workable and realistic response to help tackle the problem of plastic pollution.
“Part of the solution is greater investment into plastic alternatives for packaging,” said Sahota. “This would improve the performance of these green materials and also help lower costs. The ultimate goal is to move to packaging that is biodegradable, compostable and / or recyclable. At present, the majority of plastic packaging is not recycled or re-used, and ends up in landfill or in water streams. Green packaging materials would help overcome this issue.”
14 May 2026
Via its Global Strategy 2026-2028, Fairtrade International is calling on the food industry to embed fairer sourcing practices and invest in long-term supplier relationships.
Read more
13 May 2026
The number of consumers engaging with Europe's front-of-pack nutrient profiling system, NutriScore, is on the rise across France – the first country to scale voluntary use, finds NielsenIQ research.
Read more
12 May 2026
The Dutch nutrition authority has updated the country's food pyramid, rebalancing animal and plant-based consumption to align with government updates to dietary guidelines.
Read more
11 May 2026
Goods are often damaged throughout the supply chain but novel technologies – such as hyperspectral imaging, automated reject systems, and smart indicators – are reducing losses.
Read more
7 May 2026
Mondelēz International wants to bolster business further in developed markets, focusing on biscuits in the US and chocolate in Europe, as snacking continues to gain momentum globally, its CEO says.
Read more
4 May 2026
The cheapest products contain 2.6 more additives and 21% more sugar than higher-priced products, according to a US study by Harvard and food scanning app Yuka.
Read more
1 May 2026
Global organisation UNICEF has released a best practice toolkit on children’s rights and digital marketing, calling on policymakers and industry to stop unhealthy ads.
Read more
30 Apr 2026
Sustainability concerns are driving demand for paper packaging – but without careful design and sourcing, paper packaging may offer “little or no benefit”, say experts.
Read more
24 Apr 2026
M&S, Morrisons, Sainsbury's, Tesco, and Waitrose are spearheading a joint fundraising campaign this month to support distribution of repurposed food waste to those in need.
Read more
21 Apr 2026
Unilever is to merge with spice giant McCormick & Company in a $65bn (€48bn) deal – but is it “the deal the market got wrong”, as one analyst suggests?
Read more