Sponsored Content
Herb-Paths by Vivaltes is not generative AI; it's a tailor-made data platform that predicts herb-health links using scientifically validated data, driving faster, smarter supplement innovation.

The consumers of today, and certainly of tomorrow, are more informed than ever and growing increasingly discerning in their choice of supplements. No longer swayed by vague marketing claims, they demand products that are natural, backed by robust science, and proven to work. At the heart of this shift is a call for authenticity and innovation: original, clinically validated health solutions that rise above the noise of an overcrowded market.
For nutraceutical brands and ingredient suppliers this isn't just a challenge, it’s a golden opportunity. Companies that invest in proprietary, science-supported ingredients are poised to lead the next wave of industry transformation. Naturally, developing such ingredients requires cutting-edge tools that bridge traditional plant knowledge with modern scientific discovery.
To meet these challenges, Vivaltes has developed Herb-Paths, an all-in-one data platform that predicts and links herbs and herbal compounds to validated health effects. Herb-Paths provides users with:
Herb-Paths goes beyond generative AI. Herb-Paths has been built from the ground-up, incorporating scientifically validated data on more than 14,000 plants, 160,000 plant compounds, and 162,000 human health effects. While many traditional AI models excel at conversation, text generation, and media creation (trained on broad internet-scale data), they lack the capability to actively compute and predict connections between herbs and their health effects. In contrast, Herb-Paths is tailor-made to discover, analyse, and predict the health benefits of herbs and herbal compounds. It goes beyond a simple chat tool, offering data-driven insights for the discovery of novel herbal-health products at the click of a button.
With Herb-Paths you don’t just react to market trends, you create them. Herb-Paths reduces R&D timelines, eliminates guesswork, and brings innovative, high-impact products to market faster and more confidently.
Discover more on our website at www.vivaltes.com and explore how Herb-Paths can drive your next breakthrough.
This piece of content is provided by an advertiser or created on behalf of an advertiser. The views or opinions expressed in this piece of content do not reflect those of Informa.
17 Apr 2026
UK pet food startup Years designs its premium meals based on a dog’s breed, life stage, and health, using wholefood recipes and clear plastic packaging.
Read more
15 Apr 2026
PepsiCo is “restaging” its biggest brands – Lay's, Tostitos, Gatorade, and Quaker – to strengthen their out-of-home positioning as consumers continue to eat outside of the home, its CEO says.
Read more
14 Apr 2026
Emissions-reduction technologies can help global manufacturers lower their environmental impact while increasing operational efficiency and making savings.
Read more
13 Apr 2026
EFSA has confirmed sucralose cannot be used in most bakery applications. So, which sweeteners can manufacturers of healthy indulgent baked goods use?
Read more
10 Apr 2026
UK company Princes Group has set a minimum 5% price increase on its products, making it the one of first major suppliers to openly raise prices due to the Iran war.
Read more
7 Apr 2026
Who made it to the shortlist of the Vitafoods Europe Innovation Awards 2026? Read about the innovative companies that are redefining the nutraceutical industry.
Read more
6 Apr 2026
Automation is helping manufacturers reduce bottlenecks but it also comes with risks. Successful brands will have clear risk management strategies.
Read more
3 Apr 2026
Belgian bakery, patisserie, and chocolate supplier Puratos is to acquire US-headquartered cookie and muffin-maker Dawn Foods.
Read more
31 Mar 2026
The Iran war has exposed the frailties of a fossil fuel-dependent food system. Could regenerative agriculture benefit from soaring fertiliser prices?
Read more
30 Mar 2026
Maintaining hygiene while meeting health and safety requirements between cleans is vital yet challenging for food operators, requiring a holistic approach.
Read more