Corbion responds to trends in baking

27 Jun 2018

As the company sees bakers continue grappling with rising labour costs, perpetually changing consumer trends, and a shortage of skilled labour, Corbion claims it has a solution.

Corbion responds to trends in baking

As the company sees bakers continue grappling with rising labour costs, perpetually changing consumer trends, and a shortage of skilled labour, Corbion claims it has a solution - or rather, a range of solutions. The company has assembled a portfolio of mixes, bases and concentrates that it says are shaped by those realities, providing bakers a simpler way to quickly respond to emerging consumer preferences with products of consistently high quality.

"It's important that our customers are able to quickly adapt to changing trends, because that's what it takes to seize the hottest market opportunities," said Ashley Robertson, Market Manager-Bakery, at Corbion. "But no matter how many things are changing, consumers always have high expectations for consistent quality. Bakers need solutions that remove complexity and give them a leg up in rolling out new varieties that deliver on those expectations."

The breadth of Corbion's range reflects the versatility demanded of bakers today, the company claims, encompassing mixes, bases and concentrates for traditional and ethnic varieties of bread, buns and rolls, bagels and English muffins, flatbreads, pizza doughs and tortillas, as well as sweet baked goods, from cakes and brownies to muffins, Danish pastries and more. It also includes fillings, icing stabilizers, flavour blends and inclusions such as whole grains and seeds. Some mixes require only the addition of water and yeast to complete the recipe.

"I think most bakers, big or small, would agree that there's more than enough complexity in the industry today," Robertson said. "We're offering our customers simplicity. Much of the hard work and creativity it takes to be a successful baker is already in these solutions, and that gives today's bakers the edge they need."

Read more about Corbion

Related news

Chickpea revolution? Companies looking to innovate could face higher prices as global shortage hits

Chickpea revolution? Companies looking to innovate could face higher prices as global shortage hits

5 Aug 2022

From coffee to ice cream, recent product launches demonstrate how companies are betting on chickpea in the plant-based revolution… but could a global shortage scupper innovation?

Read more 
European soft drinks industry celebrates sugar reduction milestones as the ‘war on sugar’ continues

European soft drinks industry celebrates sugar reduction milestones as the ‘war on sugar’ continues

3 Aug 2022

The European soft drinks sector has achieved a 17.7% reduction in average added sugars since 2015, says its industry association, UNESDA. However, experts warn that the “war on sugar” will intensify from both consumers and governments in the next few y...

Read more 
Diageo unveils plans for €200 million carbon-neutral brewery in Ireland

Diageo unveils plans for €200 million carbon-neutral brewery in Ireland

1 Aug 2022

Diageo has unveiled plans for a €200 million carbon-neutral lager and ales brewery in Ireland – the country’s first.

Read more 
How (and why) should food brands leverage social media?

How (and why) should food brands leverage social media?

27 Jul 2022

Social media is a powerful and far-reaching tool which allows brands to get closer than ever before to their consumers. To reap its value, brands should closely monitor consumer attitudes on social media and proactively engage with them.

Read more 
Shifting trends: Analysing the impact of high inflation in India

Shifting trends: Analysing the impact of high inflation in India

25 Jul 2022

Despite food and beverage categories in India feeling the pinch of increasing inflation, the overall outlook remains upbeat as governmental support steps in and evolving consumer purchasing patterns shape the sector.

Read more 
A switch to alternative proteins could be cheapest and highest impact solution to climate crisis – report

A switch to alternative proteins could be cheapest and highest impact solution to climate crisis – report

22 Jul 2022

Shifting to alternative proteins could be the “most capital-efficient and high-impact” solution to today’s climate crisis, according to a new report from Boston Consulting Group (BCG), which suggests more than 30% of consumers are willing to fully swap...

Read more 
Oman authorities put food security and sustainability centre stage with ‘transformative’ investments

Oman authorities put food security and sustainability centre stage with ‘transformative’ investments

21 Jul 2022

New technologies and initiatives to promote sustainable food systems, healthy diets and improved food and nutrition security have attracted the backing of authorities in the Gulf country Oman.

Read more 
National dietary recommendations must be revised to account for sustainability, warns study

National dietary recommendations must be revised to account for sustainability, warns study

19 Jul 2022

The composition and quantity of animal product recommendations in national dietary guidelines should be revised in line with circular food system principles, new research suggests.

Read more 
Infant formula shortage in the US: How to prevent a future crisis

Infant formula shortage in the US: How to prevent a future crisis

15 Jul 2022

Following a series of events which led to the US being unable to meet its needs for infant formula, action is needed to prevent future shortages, says the non-profit Center for Science in the Public Interest.

Read more 
Value with values: Sustainable products must be affordable for Latin Americans

Value with values: Sustainable products must be affordable for Latin Americans

8 Jul 2022

As inflation begins to bite, budget-conscious consumers in Latin America are looking for food and drink products that offer value for money – but sustainability concerns are still there so brands need to show how good-for-the-planet and budget ca...

Read more