Dairy: Protein, Flavour and Blurring Category Lines29 Oct 2013
The pace of change and real innovation in dairy keeps us on our toes here at FoodBev Media and makes for interesting reading on FoodBev.com and in Dairy Innovation magazine. Protein has stolen many of the headlines in the past year and while much attention has been paid to Greek yogurt and to specific protein […]
The pace of change and real innovation in dairy keeps us on our toes here at FoodBev Media and makes for interesting reading on FoodBev.com and in Dairy Innovation magazine.
Protein has stolen many of the headlines in the past year and while much attention has been paid to Greek yogurt and to specific protein heavy launches, such as Powerful Yogurt, the moves in dairy drinks have also been fascinating.
The latest we’ve seen is the launch of Milk2Go Sport by Canada’s Saputo. It is a ready-to-drink, milk-based protein shake with 26 grams of protein – and only 200 calories per 325ml bottle.
As the category moves away from the heavy use of protein associated with serious sports men and women and towards every day consumption, Milk2Go Sport focuses as much on the drink’s ability to dull hunger for those seeking to lose weight, as it does on stimulating muscle repair after workouts.
Several brands spring to mind when you think of protein drinks, with For Goodness Shakes and Core Power taking their share of the headlines over the past couple of years. But more recent launches seem to have caught the rising tide of consumer interest.
Arla Foods’ Wing-Co picks up on the ‘protein for men’ category with its chocolate-flavoured milk drink designed to ‘shoot down hunger fast’ – and its advertising uses the slogan ‘the manly chocolate milk for men with added man’.
Meanwhile, Upbeat, from Volac’s The Good Whey Company, has moved the story on by incorporating real fruit. It is packed in a shapely bottled by UK-based Esterform, with UV protecting sleeve labelling from CCL Decorative Sleeves. It won the best new brand category in the recent Beverage Innovation Awards at Drinktec.
Sometimes, a product comes along which ticks several boxes at once. Earlier this year, I predicted that salted caramel would continue to be a leading flavour in dairy having dominated in many countries through 2012.
California-based Bolthouse Farms recently added a new Salted Caramel Latte, which features 7g of protein, 660mg of potassium and a 30% daily value of calcium, with 130 calories per 8oz serving. It is described as a ‘perfectly protein coffee beverage’ and features only natural flavours, including Arabica coffee and real sea salt.
And from one latte drink to another – although with no protein in sight… Following the successful UK launch of First Milk’s Frumoo under its Lake District Dairy Co brand, the company has recently introduced Caffe Latte – challenging the existing market-leading UHT coffee brands.
Additives in US food products up 10% since 2001
18 Jul 2023
New research revealed that 60% of foods purchased by Americans contained technical food additives as of 2019, which was a 10% increase since 2001.Read more
One-fifth of Brazilian whey protein products mislabelled
12 Jul 2023
One fifth of whey protein products sold in Brazil are mislabelled, according to one small survey, as the Latin American trade association ALANUR calls on authorities to act against brands that inappropriately advertise the nutritional attributes of the...Read more
Manufacturers await groundbreaking aspartame safety review
10 Jul 2023
The WHO’s International Agency for Research on Cancer (IARC) is preparing to release its findings on whether the sweetener aspartame is a possible carcinogen.Read more
Rainforest Alliance praises Nescafé for regenerative agriculture efforts
27 Jun 2023
Instant coffee brand Nescafé is supporting coffee farmers to adopt regenerative agricultural practices, according to a recent supply chain assessment by Rainforest Alliance that highlighted “encouraging trends”.Read more
E-gaming growth influences food and drink collaborations
26 Jun 2023
Food and drink brands are increasingly appealing to e-gamers with special edition launches, such as Coca Cola’s League of Legends product or Swedish ice cream brand N!ck’s Minecraft-inspired flavours.Read more
Absolut Vodka’s (plastic lined) paper bottle sparks greenwashing accusations
21 Jun 2023
Social media users have called out Absolut Vodka over greenwashing following its trial of a single-mould paper bottle that contains an integrated barrier of recyclable plastic.Read more
US consumers want food products that are cheap, tasty, and healthy, survey shows
14 Jun 2023
From cost cutting to sustainability and health considerations: a recent survey by the International Food Information Council (IFIC) reveals the changing consumption habits of US consumers.Read more
Tea brands accused of human rights abuses
9 Jun 2023
Multinational companies with tea brands, like Unilever, Starbucks and Tetley, have been linked to dozens of counts of human rights abuse in their supply chains from last year alone, according to a recent report from the Business and Human Rights Resour...Read more
Most categories trading down in US supplements market, says SPINS
5 Jun 2023
Hit by the cost-of-living crisis, sales of most US vitamin and mineral supplements have declined – with the exception of probiotics, digestive aids, and homoeopathic medicines, according to SPINS data.Read more
Ireland forges ahead with alcohol health warning laws
2 Jun 2023
The Irish government has introduced the world’s first comprehensive health labelling of alcohol products. The alcohol industry is fighting back – but could this be a taste of things to come, and could the no- and low-alcohol category benefit?Read more