Dry January is soberingly popular in 202119 Jan 2021
Dry January, a month where people commit to going alcohol-free, is setting the stage to be record breaking in 2021. Almost double the number of people (6.5 million up from 3.9 million in 2020) are anticipated to participate this month, according to data from the British non-profit Alcohol Change UK. Per the study’s findings, 20% of British adults or 12.4% of the entire UK population are planning on participating in the month-long sobriety challenge.
Alcohol Change initially coined the term “Dry January” in 2013 with the launch of its campaign to encourage abstinence from alcohol. Its initiative originally attracted just 4,000 people, but since then, it has gained significant popularity. In its poll regarding the 2021 campaign, the non-profit found that one in four adults that are drinkers are interested in curtailing their consumption.
But Dry January isn’t the only time that Britons are reducing their alcohol intake. Research from Drinkaware, an independent alcohol education charity found that 66% of Brits between the ages of 45 and 64 that imbibe are willing to try lower strength alcoholic drinks, up 15% from two years ago. A full 51% are willing to try alcohol-free alternatives, a number that has risen from 48% last year.
Both these studies are supported by sales data from Nielsen Scantrack that show low and no alcohol sales increased a full 30% year over year. This decrease has been linked to lockdowns with the Portman Group posting data revealing that a quarter of those who routinely drank alcoholic beverages decreased their drinking over the course of the pandemic.
Alcohol producers have readily responded to this change in drinking patterns by launching their own low- and no-alcohol alternatives to expand the appeal of their portfolios. Diageo has released several options, including an alcohol-free Gordon’s gin and an alcohol-free Guinness that was recalled within weeks of its launch due to contamination. Budweiser launched its first zero-proof beer in July. Startups are also gaining ground with Australia’s Lyre’s Non-Alcoholic Spirit Co. gaining $11.5 million in funding this past September.
A category once mocked, the low- and no-alcohol space continues to gain buzz, with Britain taking a leading position in the development of this global trend.
Sugar tax in South Africa results in ‘positive changes’
23 Apr 2021
A study published in The Lancet found that following the 2018 implementation of a 10% tax on sugar-sweetened beverages in South Africa, the overall consumption of sugar from these beverages fell 35% from 16.25 grams per person daily to 10.63 grams per ...Read more
Danone Manifesto Ventures makes first UK-based investment
8 Apr 2021
Danone’s VC arm, Danone Manifesto Ventures (DMV) made its first investment in a UK-based business with its commitment to a £2.5m funding round for the healthy drinks brand Moju. Moju said the French Dairy giant’s minority investment in the company will...Read more
Topo Chico finally debuts its hard seltzer
1 Apr 2021
Molson Coors Beverage Company, which is exclusively manufacturing Topo Chico Hard Seltzer through a brand authorization agreement with Coca-Cola, finally released the concept onto shelves on March 29 after announcing the development of the brand in Jul...Read more
Chobani enters into pilot program with PepsiCo
30 Mar 2021
Greek yogurt maker Chobani recently entered into a distribution partnership with PepsiCo to sell its new yogurt drinks at convenience stores, colleges and universities in the northeastern part of the U.S. In the original report on this news, Bloomberg ...Read more
Danone revamps itself, ousting CEO and adding to its portfolio
24 Mar 2021
As Danone continues to face pressure both from industry competition as well as activist investors, the company has decided to separate its chairman and CEO roles, which are currently held by Emmanuel Faber. Additionally, Danone is searching for a new C...Read more
Nestlé purchases Essentia Water, increases functional water portfolio
18 Mar 2021
Nestlé entered into an agreement in early March to acquire ionized alkaline water brand Essentia Water, which the Swiss company said was the No. 1 selling bottled water brand in the natural channel.Read more
Ocean Spray launches Wave caffeinated sparkling water
16 Mar 2021
Cranberry brand Ocean Spray launched a new line of functional water through an exclusive partnership with Walmart. Called Wave, the caffeinated sparkling water contains 50mg of caffeine derived from black tea, real fruit juice, and has no added sugars,...Read more
Coffee start-up to scale up ‘digitization’ of coffee aroma with $3m funding
11 Mar 2021
Colombian-Israeli start-up Demetria is ready to scale up its Artificial Intelligence-driven tools that digitize the taste and aroma of coffee after closing a $3 million seed funding round.Read more
Drizly predicts that hard seltzer will get more flavorful in 2021
11 Mar 2021
The U.S. alcohol delivery service Drizly expects “hard alternatives” to continue to flourish in 2021. However, the category is no longer limited to seltzer with hard versions of iced tea, kombucha and lemonade gaining ground amid a demographic that is ...Read more
Healthy Height expands into China
9 Mar 2021
Healthy Height, the nutritional shake brand which has been clinically proven to increase children’s height is expanding its e-commerce presence in China.Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation