Dry January is soberingly popular in 202119 Jan 2021
Dry January, a month where people commit to going alcohol-free, is setting the stage to be record breaking in 2021. Almost double the number of people (6.5 million up from 3.9 million in 2020) are anticipated to participate this month, according to data from the British non-profit Alcohol Change UK. Per the study’s findings, 20% of British adults or 12.4% of the entire UK population are planning on participating in the month-long sobriety challenge.
Alcohol Change initially coined the term “Dry January” in 2013 with the launch of its campaign to encourage abstinence from alcohol. Its initiative originally attracted just 4,000 people, but since then, it has gained significant popularity. In its poll regarding the 2021 campaign, the non-profit found that one in four adults that are drinkers are interested in curtailing their consumption.
But Dry January isn’t the only time that Britons are reducing their alcohol intake. Research from Drinkaware, an independent alcohol education charity found that 66% of Brits between the ages of 45 and 64 that imbibe are willing to try lower strength alcoholic drinks, up 15% from two years ago. A full 51% are willing to try alcohol-free alternatives, a number that has risen from 48% last year.
Both these studies are supported by sales data from Nielsen Scantrack that show low and no alcohol sales increased a full 30% year over year. This decrease has been linked to lockdowns with the Portman Group posting data revealing that a quarter of those who routinely drank alcoholic beverages decreased their drinking over the course of the pandemic.
Alcohol producers have readily responded to this change in drinking patterns by launching their own low- and no-alcohol alternatives to expand the appeal of their portfolios. Diageo has released several options, including an alcohol-free Gordon’s gin and an alcohol-free Guinness that was recalled within weeks of its launch due to contamination. Budweiser launched its first zero-proof beer in July. Startups are also gaining ground with Australia’s Lyre’s Non-Alcoholic Spirit Co. gaining $11.5 million in funding this past September.
A category once mocked, the low- and no-alcohol space continues to gain buzz, with Britain taking a leading position in the development of this global trend.
Diageo unveils plans for €200 million carbon-neutral brewery in Ireland
1 Aug 2022
Diageo has unveiled plans for a €200 million carbon-neutral lager and ales brewery in Ireland – the country’s first.Read more
Shifting trends: Analysing the impact of high inflation in India
25 Jul 2022
Despite food and beverage categories in India feeling the pinch of increasing inflation, the overall outlook remains upbeat as governmental support steps in and evolving consumer purchasing patterns shape the sector.Read more
Gen Z consumers are thirsty for variety in beverages
31 May 2022
As Gen Z consumers gain disposable income, they are looking to quench their thirst with beverage brands that are clean, sustainable and socially responsible, according to a report from the global consumer trend forecaster WGSN.Read more
Tea flavour innovation in China unites tradition with modernity
13 Apr 2022
Chinese tea brands are innovating with new flavours, blends and formats, and even making a foray into food with tea-flavoured food and drink launches.Read more
Low- and no-alcohol beverages see significant growth globally
11 Apr 2022
Alcohol-free and low-alcohol beverages are helping drive growth for many alcohol manufacturers that have been struggling to adapt to the changing tastes of the market in recent years.Read more
Brand licensing deals rise post-pandemic as consumers seek familiar and healthier products
8 Apr 2022
Longer-term brand licensing deals between food companies have become more popular in recent times – a trend set to continue and flourish, partly thanks to the pandemic, licensing experts told Ingredients Network.Read more
Baby formula brands innovate with clean label launches
7 Apr 2022
Clean label baby food is receiving a significant amount of development, with two recent brands ByHeart and Bobbi launching formulations certified by the Clean Label Project with a Purity Award.Read more
Consumers seek ashwagandha-fueled relaxation in beverages
28 Mar 2022
Ashwagandha has been used in India for centuries, and it is only in recent years that consumers in the US and now Europe are realising its health benefits, with manufacturers starting to add this adaptogen to beverage formulations.Read more
A new brew: Ayurvedic coffee in India, adaptogenic coffee from Finland
10 Mar 2022
Coffee is probably one of the world’s most popular functional beverages, providing millions with their daily caffeine hit. However, some brands are taking its functional benefits further by adding in botanicals, vitamins, and other nutrients.Read more
Coca-Cola is spreading itself outside beverages to expand its market
28 Feb 2022
With 130 years of experience behind the brand Coca-Cola, it would be easy to imagine that the brand would be comfortably reliant on one of its 15 billion-dollar brands that make up the portfolio of one of the largest beverage companies in the world.Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation