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The Från Början team from Nottingham Trent University has been awarded the gold prize at Ecotrophelia 2016 for their vegan, low fat luxury iced dessert which uses algal protein to replace dairy protein in the product.

The Från Början team from Nottingham Trent University has been awarded the gold prize at Ecotrophelia 2016 for their vegan, low fat luxury iced dessert. The name Från Början translates from Swedish to “from the beginning”, referring to the algal protein which was used to replace dairy protein in the product.
Ecotrophelia gives students a taste of new product development. From idea generation through to the final packaged product, the teams get a hands-on experience of what it takes to bring an eco-friendly food or drink product to market.Along with a £2,000 cash prize, the team from Nottingham Trent University will be invited to become IFST Young Ambassadors. Both members of the team - Ryan Clifford and Dominic Urban – are apprentices at Unilever and are being sponsored by the company while studying for a BSc Science and Food Technology at Nottingham Trent University.“Ecotrophelia is a great opportunity to take an idea from concept right through to the final product,” said Clifford. “It’s been a great experience and I would like to thank everyone that has supported us throughout the competition”.The awards were introduced by the competition’s Chief Judge and Executive Director of Warburtons, Brett Warburton, and presented by Sue Bell, Head of Food Technology at M&S at Campden BRI’s annual open day for the food and drink industry.The El Nacho team from College of Agriculture Food & Rural Enterprise was awarded the silver prize and £1,000 for their slow cooked pulled turkey in a hot enchilada sauce with chunky nachos. The bronze prize and £500 was awarded to the Hemptations team from Nottingham Trent University for their non-dairy flavoured hemp milkshakes. All the winning teams will also receive a one-year IFST membership and a number of Elsevier food science publications.Judges including Coca-Cola, M&S, Mondelez, PepsiCo, Sainsbury’s, Tesco and Warburtons, as well as BBSRC and Innovate UK, listened to the teams pitches and tasted the products before considering each entry for its industrial feasibility, taste, eco-innovation, originality, creativity and innovation, and market credibility.“It’s very encouraging to see interest in Ecotrophelia UK growing year-on-year,” said Bertrand Emond, Head of Membership and Training at Campden BRI. “A record nineteen teams from across the UK have entered the competition this year and the standard has been exceptionally high. We are delighted to have so many big names supporting Ecotrophelia to help attract the brightest and the best young talent to the food and drink industry.”The Från Början team will go on to compete against the gold-winning national teams from across Europe for the chance to win up to €6,000 in the Ecotrophelia Europe competition, which will be held in October at SIAL in Paris.The UK heat of this Europe-wide competition was organised by UK food and drink research organisation, Campden BRI, in conjunction with the Institute of Food Science & Technology (IFST), the independent qualifying body for food professionals in Europe.
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