News
Frutarom enters “beauty from within” market
25 Jul 2018Frutarom has entered the “beauty from within” market with PhytoflORAL, a patented clinically studied cosmeceutical that is said to give skin a light, even tone and to promote skin health.
Frutarom has entered the “beauty from within” market with PhytoflORAL, a patented clinically studied cosmeceutical that is said to give skin a light, even tone and to promote skin health. It was developed by IBR.
PhytoflORAL is composed of a proprietary ingredient derived from non-GMO tomatoes rich in the colourless carotenoids, phytoene and phytofluene. It is available as a free-flowing, all-natural powder that can be used in multiple applications, including capsules, chewable tablets, drinks and pre-mix sachets.“The recent acquisition of IBR by Frutarom opened a new market of cosmeceuticals, with prospects for rapid growth and added value,” said Yoni Glickman, President of Frutarom Natural Solutions. “IBR brings innovation and all-natural solutions backed by research that perfectly fit into our portfolio.”Clinical data show that dietary intake of phytoene and phytofluene results in the accumulation of these phytochemicals in the skin, delivering multiple skin-health and beauty benefits. These include protection against oxidative damage and sun exposure, as well as capabilities to brighten skin and even out complexion. Moreover, these compounds possess inherent anti-aging properties for skin. These carotenoids inhibit melanin synthesis and control pigmentation through natural mechanisms, assist protecting from UV and oxidative damage, while concurrently reducing inflammation and DNA damage.“Asia Pacific is one of the top markets for beauty from within ingredients,” said Liki von Oppen-Bezalel, VP of Business Development and Marketing for IBR. “Multiple skin health ingredients, especially so-called ‘skin-whitening’ materials, are unsafe for use. This is why it was vital to develop a safe, research-backed natural ingredient like PhytoflORAL.”PhytoflORAL has been subject to a number of clinical and in vitro studies that demonstrate its bioactivity. Efficacy was further elucidated through gene expression analysis.In one clinical study, PhytoflORAL presented a significant photoprotective effect after 84 days of supplementation, as indicated by a 20% increase in Minimum Erythemal Dose (calculates shortest exposure to UV radiation before reddening of the skin) in 65% of participants. Another study demonstrated a measurable skin lightening effect in 82% of subjects noticeable after 42 days, and increasing after 84 days. In addition, subjects reported enhanced skin radiance, evenness, hydration, and suppleness, and found their skin to be visually healthier and more resistant to sun damage.IBR developed complementary ingredients to PhytoflORAL for topical use. These products also are rich in phytoene and phytofluene, and available for dual “beauty from inside and outside” regimes.According to Frutarorm. the global active ingredients market for cosmetics was valued at approx. US$2.63 billion in 2015. It is projected to reach US$4.45 billion by 2026, as reported in Markets and Markets. The primary drivers for this acceleration is increasing awareness among consumers toward skin health and rising demand of consumers to look good. The trend is especially strong in Asia and South America. This awareness is generating a significant demand for cosmetics and personal care products, particularly those for anti-aging, skin-tone evening, and sunscreen. The demand for natural, “green,” environmentally friendly cosmetic products is likewise increasing.Related news
UK High Court allows Oatly to use 'milk' on packaging
17 Jan 2024
Oatly has scored a landmark victory in the use of the word milk after the UK High Court ruled against the country’s dairy industry and permitted the term to be used on packaging.
Read moreChobani expands drink presence with La Colombe acquisition
16 Jan 2024
Greek yoghurt giant Chobani has purchased US coffee brand La Colombe Coffee Roasters for $900 million, furthering its expansion into beverage categories like coffee, oat milk, creamer and ready-to-drink offerings.
Read morePepsiCo to reshape convenient foods portfolio with less sodium and more plant proteins
10 Jan 2024
PepsiCo has revealed details of two nutrition goals that look to reduce sodium and boost consumption of legumes, whole grains, and plant-based proteins as part of the multinational’s expanded convenient foods portfolio.
Read moreMeet the innovative ingredients showcased at Fi Europe’s New Product Zone
3 Jan 2024
The Food Ingredients category at Fi Europe’s New Product Zone featured 19 distinct and innovative products. From fermented delights to sustainable proteins, these ingredients are ready to make their mark in the market.
Read moreFi Europe’s New Product Zone elevates the nutrition of everyday indulgences
22 Dec 2023
At Fi Europe 2023's New Product Zone, eight health ingredients, each offering an enhanced nutritional profile of various products, were on display. These ingredients address the evolving needs of the food and beverage industry and cater to consumers se...
Read moreMyAir plans to expand personalised adaptogen products to UK
15 Dec 2023
After launches in Japan and the US, B2B personalised nutrition company MyAir is eyeing the UK market with its white-label functional food and drink products. “Taste is a must – but it's not enough,” says its CEO. “Food has become functional and persona...
Read moreAugmented technology is the gateway to new food experiences
13 Dec 2023
Harnessing augmented reality as a digital tool could offer consumers increasingly personalised food and beverage experiences, opening up new ways to see and taste products, according to a report by Canvas8 and Givaudan.
Read moreColombia introduces tax on ultra-processed foods
7 Dec 2023
In a bid to curb rates of obesity and other non-communicable disease, the Colombian government has introduced a tax on various ultra-processed food (UPF) and drink products.
Read moreSnack trends, ingredient claims, and plant-based perceptions: Highlights from Fi Europe 2023, part 1
7 Dec 2023
Value-led snacking, sustainability storytelling, and the importance of having a ‘star ingredient’: we asked consumer analysts and market experts at Fi Europe about the trends and innovations that are shaping the food industry.
Read moreConsumers want more plant-based meat without GM ingredients
28 Nov 2023
Plant-based meat has been a hot and popular category for several years, but not all North American shoppers are embracing vegetarian alternatives that contain genetically modified (GM) ingredients, according to the Non-GMO Project.
Read more